1. M A R K E T I N G L I S T I N G C O N S U LTAT I O N
This
presenta,on
is
property
of
Michael
Lewis.
310-­‐801-­‐6040

2. P R E PA R E D E X C L U S I V E LY F O R :
Cartier
Family
Trust
6410
Innsdale
Drive
Los
Angeles,
California
90068

3. P R E PA R E D B Y :
7920 Sunset Blvd, Suite 100
Office: 323.638.7567 | Fax: 310.861.0725
Email: skor@reisgroup.org| Website: www.ReisGroup.org

4. PROFESSIONAL PROFILE
Shawn
Kormondy
has
consistently
been
a
top-­‐producing
agent
represen,ng
Buyers
and
Sellers
of
homes
and
investments
throughout
the
Los
Angeles
since
2003..
His
exper,se
and
talent
have
made
him
a
recognized
leader
in
the
real
estate
industry.
Shawn’s
success
can
be
aKributed
in
part
to
his
excep,onally
high
standards
and
values,
along
with
great
people
skills
and
nego,a,on
savvy.
He
is
enthusias,c
about
leading-­‐edge
technology
and
prides
himself
on
maximizing
the
effec,veness
of
new
resources
to
best
serve
his
clients.
Tirelessly
dedicated
to
his
clients
and
his
community,
Shawn
currently
represents
law
SHAWN KORMONDY
firms,
trusts,
corporate
and
other
ins,tu,ons
in
the
selling
of
residen,al
and
residen,al/commercial
income
assets.
Garnering
a
steady
stream
of
referrals
from
law
firms
who
place
their
trust
in
Shawn
and
have
for
many
years,
he
has
a
keen
awareness
of
legal
boundaries
to
help
protect
clients
from
unnecessary
legal
issues.
Born
in
Los
Angeles,
Shawn
moved
to
San
Francisco
when
he
was
5
only
to
return
in
the
nine,es
and
earned
his
Bachelor
of
Science
degree
in
Finance
and
Real
Estate
from
Cal
State
Northridge.
He
has
since
been
ac,vely
involved
with
several
charitable
founda,ons,
including
KW
Cares,
Children’s
Music
Fund,
Friends
of
West
Hollywood
Elementary,
and
Hai,an
relief
efforts.
Shawn
currently
serves
as
President
of
Reis
Group,
Inc.
which
directly
owns
and
manages
several
income
producing
proper,es
throughout
Los
Angeles
and
San
Francisco.
Founded
in
2005,
Reis
Group,
Inc.
has
been
an
innova,ve
force
in
corporate
strategy,
acquisi,on
structures,
asset
management,
value
enhancement
and
SHAWN disposi,ons
strategy.
Shawn
has
a
depth
of
experience
across
the
spectrum
of
real
KORMONDY estate
maKers
with
key
strengths
at
sourcing
opportunity,
acquisi,ons,
capital
placement,
finance,
project
oversight
and
disposi,on
strategy.

5. MARKETING STRATEGY:
Internet:
Craigslist:
Reis
Group
has
found
this
tool
to
be
very
effec,ve
in
reaching
the
interna,onal
market.
Not
many
agents
u,lize
Craigslist
in
the
correct
manner.
You
cannot
post
once
and
then
leave
it.
Pos,ngs
on
Craigslist
must
be
updated
weekly,
and
require
a
significant
amount
of
,me
and
man
power.
With
our
team,
we
are
able
to
post
our
clients
proper,es
on
a
consistent
basis.
Email:
Reis
Group
has
seen
great
success
in
our
efforts
to
email
blast
our
database
of
both
investors
and
real
estate
agents.
With
you
as
our
client,
we
will
market
your
property
to
these
lists
mul,ple
,mes
a
month.
Direct
Mail:
Reis
Group
is
currently
ac,ve
in
sending
direct
mailings
to
past
clients
and
investors,
family
and
friends
on
a
quarterly
basis.
In
Addi,on,
direct
mailers
will
go
out
to
neighboring
owners
specific
to
each
lis,ng
upon
lis,ng
and
any
price
reduc,ons.
Open
House:
Weekly
open
houses
On
Tuesday
from
11-­‐2
and
Saturday/Sunday
from
2-­‐5
with
weekly
adver,sing
in
the
Brokers
Open
Guide
and
Los
Angeles
Times.

6. INTERNET MARKETING

7. PRINT MEDIA

8. PRINT MEDIA
• Weekly
Placement in LA
Times Home
Section
• Weekly
placement in
Broker’s Guide
LA TIMES EXCLUSIVE SAT/SUN PAGE

9. PRINT MEDIA
MLS CARAVAN EXCLUSIVE 2 PAGE FEATURE

10. LUXURY MARKETING PROFILE
KELLER
WILLIAMS
HOLLYWOOD
HILLSIS
A
MEMBER
OF:

11. P R O P E R T Y F LY E R S

12. EXTENDED MARKET REACH

13. TECHNOLOGY DRIVEN MARKETING
• Put
on
All
Marke,ng
Materials
• Designed
to
Direct
User
to
another
Des,na,on
Your
Property
Virtual
Tour
will
be
loaded
on
YouTube
for
Online
Marke,ng
Exposure

14. POSTCARD MAILINGS

15. MEDIA EXPOSURE
• Showcased
as
“Home
of
the
Week”
• LA
Times
Business
Sec,on

16. MARKET INSIGHTS

17. Neighborhood Sales Activity

18. C O M PA R A B L E S A L E S
Active
PH PHOTO S AR ADDRESS LP BR BA SF LSZ YB MAP LD ST DATE SP MLS DOC(S)
1. 20 A 30 6345 Tahoe Drive $1,699,000 3 3.00 2,949 13,669 1965 563/F7 05/06/12 05/06/12 F12057430CN 1
Pending
2. 2 P 30 6335 Tahoe Drive $1,187,000 4 3.00 2,980 14,756 1965 05/02/12 05/21/12 F12056804CN 2
Sold
3. 30 S 30 6457 TAHOE DR $1,750,000 4 2.50 3,000 17,634 1966 563/E7 02/17/12 05/15/12 $1,660,000 12-582643 3
4. 15 S 30 6401 INNSDALE DR $950,000 4 2.50 2,208 17,580 1967 563/F7 06/01/12 08/01/12 $910,000 12-604083 4
5. 11 S 30 2613 LAKE HOLLYWOOD DR $1,799,000 4 3.00 2,893 11,953 1965 563/F7 06/20/12 08/29/12 $1,799,000 12-608069 5
Broker/Agent does not guarantee the accuracy of the square footage, lot size or other information concerning the conditions or features of the property provided by the seller or obtained from Public Records or other sources. Buyer is advised to independently
verify the accuracy of all information through personal inspection and with appropriate professionals. Copyright © 2012 by Combined L.A./Westside MLS, Inc. Information deemed reliable but not guaranteed. Prepared by: Shawn S. Kormondy DRE# 01451888
p. 1

19. WHY KELLER WILLIAMS

20. WHY KELLER WILLIAMS
Keller
Williams
is
not
your
tradi,onal
Real
Estate
company.
That
is
why
it
is
not
surprising
that
it
is
the
fastest
growing
real
estate
company
in
North
America.
Our
phenomenal
growth
is
only
part
of
the
story:
• 2nd
largest
independent
real
estate
franchise
• A
network
of
over
80,000
real
estate
consultants
• 700+
offices
in
the
US
and
Canada
(50
Major
Markets)
• Excellence
in
cukng-­‐edge
real
estate
training,
real
estate
coaching
and
real
estate
educa,on
• Most
Innova*ve
Real
Estate
Company
–
Inman
News

21. WHY KELLER WILLIAMS
Technology
• Leading-­‐edge
tech
tools
and
training
give
me
the
edge
in
effec,vely
marke,ng
your
property
online,
24
hours
a
day,
seven
days
a
week!
Through
KW’s
exclusive
Keller
Williams
Lis,ng
System
(KWLS),
your
property
is
fed
to
more
than
350
online
search
engines
and
available
on
KW’s
Web
network
of
more
than
76,000
sites.
• Best
of
all,
because
of
Keller
Williams
Realty’s
“My
Lis,ngs,
My
Leads”
philosophy,
every
single
Internet
inquiry
on
your
property
will
come
directly
to
me
so
that
I
can
follow
up
quickly
on
poten,al
buyers
for
your
property.
Teamwork
• Keller
Williams
Realty
was
designed
to
reward
agents
for
working
together.
Based
on
the
belief
that
we
are
all
more
successful
if
we
strive
toward
a
common
goal
rather
than
our
individual
interests,
I’m
confident
that
every
Keller
Williams
professional
shares
the
common
goal
of
serving
you,
my
client,
in
the
best
way
possible.
Knowledge
• Keller
Williams
Realty
helps
me
stay
ahead
of
trends
in
the
real
estate
industry
through
its
comprehensive,
industry-­‐leading
training
curriculum
and
research
resources.
It’s
what
prepares
me
to
provide
you
with
unparalleled
service.
Reliability
• Founded
on
the
principles
of
trust
and
honesty,
Keller
Williams
Realty
emphasizes
the
importance
of
having
the
integrity
to
do
the
right
thing,
always
pukng
your
needs
first.
It
reinforces
my
belief
that
my
success
is
ul,mately
determined
by
the
legacy
I
leave
with
each
client
I
serve.
Track
Record
• I’m
proud
to
work
for
the
fastest
-­‐growing
real
estate
company
in
North
America
and
the
third-­‐largest
real
estate
company
in
the
United
States.
It’s
proof
that
when
you
offer
a
superior
level
of
service,
the
word
spreads
fast.

22. WHY KELLER WILLIAMS
• Keller Williams Realty is
the 2nd Largest Real
Estate Company in the
United States.

23. C O N S U M E R - C E N T R I C K W. C O M

24. K E L L E R W I L L I A M S AWA R D S & H O N O R S

25. M A R K E T S TAT I S T I C S

26. SOURCES USED IN HOME SEARCH
2010 2011
SOURCE: National Association of Realtors

27. VA L U E O F W E B S I T E S
SOURCE: National Association of Realtors

28. W H AT B U Y E R S WA N T M O S T F R O M A G E N T S

29. HOW BUYERS FOUND THEIR AGENT
SOURCE: National Association of Realtors

30. PRICING

31. P R I C E R I G H T – AT T R A C T B U Y E R S
• Pricing your property
competitively will generate the
most activity from agents and
buyers.
• Pricing your property too high
may make it necessary to drop
the price below market value
to compete with new, well
priced listings.

32. PRICING MISCONCEPTIONS
• The value of your property is
determined by what a buyer is
willing to pay and a seller is
willing to accept in today’s
market.
• Buyers make their pricing
decision based on comparing
your property to other
properties SOLD in your area.
Historically, your first offer is
usually your best.

33. PRICED AHEAD OF THE MARKET

34. PRICED AHEAD OF THE MARKET

35. PRICE RIGHT – TIME ON THE MARKET WORKS AGAINST YOU

36. W H AT S E L L S – R I G H T P R I C E
• To get your home sold for the
most money in the least
amount of time, we have to
price it “in the market”.

37. PRICE COMPETITIVELY – THE FIRST 30 DAYS ARE CRITICAL