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Content Extracted from “Strategic Brand Management” 3rd Edition Authors: Kevin Lane Keller M.G. Parameswaran Issac Jacob Presentation developed from SLIM Diploma In Brand Management Students Presentation developed by Leroy J. Ebert (22nd March, 2014)
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Brand Fundamentals
1.
Establishing a
Brand Presented By Shawn Kindle
2.
3.
4.
5.
6.
7.
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