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How to Find Clients You Love
who will love you too
Finding Clients You Love
• Identifying the ideal
client
• Identifying the ideal
industry
• Connecting with clients

Sharon Hurley Hall – www.sharonhh.com

2
Who is Your Ideal Client?
• Who did you love
working with?
• What made the
relationship special?

Sharon Hurley Hall – www.sharonhh.com

3
Ideal Client Qualities
•
•
•
•

Rapport?
Trust?
Personality?
You decide!

Sharon Hurley Hall – www.sharonhh.com

4
Dare to Dream!
• My ideal client profile:
• Offers a fun job in my
area of expertise
• Provides expert-level
pay
• Communicates well
• Pays on time

Sharon Hurley Hall – www.sharonhh.com

5
Play Hide and Seek
• What’s the ideal
industry you want to
work with?
• Google the roles that
excite you along with
the niche you want to
be in?
• Who knows what you
will find?
Sharon Hurley Hall – www.sharonhh.com

6
Time to Connect
• What will potential
clients see when they
research you?
• Get your website in
order.
• Make sure it answers
clients’ questions.

Sharon Hurley Hall – www.sharonhh.com

7
Making the Approach
• Research your potential
client.
• See how you could
make a difference.
• Use this in your
approach.

Sharon Hurley Hall – www.sharonhh.com

8
Your Job Description
• Create a job description
for what the client
needs.
• Write a letter showing
how you match up.

Sharon Hurley Hall – www.sharonhh.com

9
Further Information
• Finding and Connecting
with Writing Clients
• How to Encourage
Prospects to Engage
Online

Sharon Hurley Hall – www.sharonhh.com

10
Thank You
Connect with me online:
–
–
–
–
–

shurleyhall
SharonHurleyHall
Sharonhh
SharonHurleyHall
shurleyhall

Sharon Hurley Hall – www.sharonhh.com

11

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How to Find Clients You Love (who will love you too)

  • 1. How to Find Clients You Love who will love you too
  • 2. Finding Clients You Love • Identifying the ideal client • Identifying the ideal industry • Connecting with clients Sharon Hurley Hall – www.sharonhh.com 2
  • 3. Who is Your Ideal Client? • Who did you love working with? • What made the relationship special? Sharon Hurley Hall – www.sharonhh.com 3
  • 4. Ideal Client Qualities • • • • Rapport? Trust? Personality? You decide! Sharon Hurley Hall – www.sharonhh.com 4
  • 5. Dare to Dream! • My ideal client profile: • Offers a fun job in my area of expertise • Provides expert-level pay • Communicates well • Pays on time Sharon Hurley Hall – www.sharonhh.com 5
  • 6. Play Hide and Seek • What’s the ideal industry you want to work with? • Google the roles that excite you along with the niche you want to be in? • Who knows what you will find? Sharon Hurley Hall – www.sharonhh.com 6
  • 7. Time to Connect • What will potential clients see when they research you? • Get your website in order. • Make sure it answers clients’ questions. Sharon Hurley Hall – www.sharonhh.com 7
  • 8. Making the Approach • Research your potential client. • See how you could make a difference. • Use this in your approach. Sharon Hurley Hall – www.sharonhh.com 8
  • 9. Your Job Description • Create a job description for what the client needs. • Write a letter showing how you match up. Sharon Hurley Hall – www.sharonhh.com 9
  • 10. Further Information • Finding and Connecting with Writing Clients • How to Encourage Prospects to Engage Online Sharon Hurley Hall – www.sharonhh.com 10
  • 11. Thank You Connect with me online: – – – – – shurleyhall SharonHurleyHall Sharonhh SharonHurleyHall shurleyhall Sharon Hurley Hall – www.sharonhh.com 11