Ruckus Wireless is a publicly traded wireless networking company founded in 2004. It has over 950 employees worldwide and annual revenue of $327 million in 2014. Ruckus provides "Smart Wi-Fi" technology for wireless access points that have stronger signals, support more users, and automatically adapt to changing environments. Their solutions are used by over 48,000 customers including many large retail stores and shopping malls to provide Wi-Fi access for customers and staff. Ruckus also offers analytics tools to track customer locations within stores and target personalized marketing messages to shoppers through their mobile apps.

1. RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Smart Wi-Fi for Retail
Steve Wimsatt, Vertical Solutions Director, Ruckus Wireless
steve.wimsatt@ruckuswireless.com

2. Fast and Fierce
INTRO TO RUCKUS WIRELESS2
30%
70%
Formed 2004, Sunnyvale, CA
Status Publicly held (NYSE: RKUS)
Innovation Carrier Class “Smart Wi-Fi”
R&D Centers US, China, Taiwan, India, Israel
2014 Revenue $327M / 40% CAGR (2011-2014)
4Q14 Revenue/Net Income $86 million / $11.5 million
Customers 48,000+
Partners 10,000+
Employees 950+ in 34 countries
Patents 60+ granted
Selina
Lo
Bill
Kish
Victor
Shtrom

3. Simply Better Wireless for Stores and Malls
Stronger Wi-Fi signals at longer
ranges
Adapts automatically to
environmental changes
Supports more concurrent users
per access point
Mesh networking enables faster,
easier installation
Highly scalable, centralized
management
PCI Compliant

4. Simply Better Wireless for Stores and Malls
Stronger Wi-Fi signals at longer
ranges
Adapts automatically to
environmental changes
Supports more concurrent users
per access point
Mesh networking enables faster,
easier installation
Highly scalable, centralized
management
PCI Compliant
Interference

5. Simply Better Wireless for Stores and Malls
Stronger Wi-Fi signals at longer
ranges
Adapts automatically to
environmental changes
Supports more concurrent users
per access point
Mesh networking enables faster,
easier installation
Highly scalable, centralized
management
PCI Compliant
Interference

6. Shoppers Want Wi-Fi
6
of shoppers are happy for a
retailer to send a
promotional text while
they’re using in-store Wi-Fi
74%
say Wi-Fi
availability
influences where
they shop
79%
say their smartphone is
critical to have a better
shopping experience
69%
of smartphone users want the
ads they see customized to
their immediate surroundings
61%
CORPORATE OVERVIEW
Mobile users check their phones
150 times a day

7. o Power shift towards shoppers
o One-to-One Shopper Engagement across
channels
o Use mobile to help understand buying intent
o Monetize Wi-Fi investment
7
Retailers Need New Tools To Compete With Online
RUCKUS PROPRIETARY AND CONFIDENTIAL
144
90
44
35 29 29 21 19
0
20
40
60
80
100
120
140
160
# Household Visits per week
(Millions)

8. Enhance In-Store Experiences
Shopper internet access
Context-enabled mobile apps
Store applications including mPOS, IP
video signage, and security
Automated shopper and staff analytics
Social marketing platform
Secure PCI compliance
Strong Wi-Fi covers the full store and
automatically adapts to changing conditions
Shoppers
Staff
Brands

9. Smart Positioning Technology
o Real-time location data
o Shopper / staff location analytics
o Completely anonymous
o Tracks 50-70% of shoppers/visitors
o Includes API and SDK
o vSPoT or Cloud service
Introducing Ruckus SPoT™
Leverages Wi-Fi infrastructure to
provide a robust marketing and
operations platform

10. SPoT Provides Location Insight
10 RUCKUS PROPRIETARY AND CONFIDENTIAL
SPoT Analytics
Intersection reveals
client location
Measured Distance
(AP1)
Measured Distance
(AP2)
Measured Distance
(AP3)

11. SPoT Analytics

12. o No Calibration option
o Create your own maps
o vSPoT
o Presence
o Single or two AP Stores/Sites
o Outdoor City Wi-Fi deployments
o No maps or calibration required
o Any existing or new Ruckus APs
12
New SPoT Features Simplify and Accelerate Installs
RUCKUS PROPRIETARY AND CONFIDENTIAL

13. Mobile Apps Add Rich Functionality
13 RUCKUS PROPRIETARY AND CONFIDENTIAL
SPoT Analytics

14. o 20+ eco-partners worldwide, most with retail/mall
focus
o Deliver market and customer-specific capabilities
o Create entirely new and expanded Wi-Fi
opportunities
o Greatly enhance the value of Ruckus Smart Wi-Fi
o Help customers quickly and reliably capture the
value of their location and Wi-Fi investment
14
SPoT Location Ecosystem
RUCKUS PROPRIETARY AND CONFIDENTIAL

15. Flow: In-Store Analytics
o Actionable insights across all stores
o Customer behaviour inside and outside your premises
o Granular analytics precise to specific indoor spaces
15

16. 16
Spaces and Drilldown Options

17. Dynamic Campaign Management
17
Fully automated multi-step engagement
campaigns
– Segment customers based on context and location
– Let the science of big data drive in-store campaigns
– Identify high value customers
Personalized
– Do not broadcast the same message to everyone
– Target every individual based on their preferences
– Increase conversions by personalization
Online + Offline
– Holistic customer profile across online and offline
stores
– Enhance CRM data with in-store behavioural data

18. Create Segments
o Segment by visits
o Create customer groups
based on visits to stores
and spaces inside the
stores
o Select from predefined
cities and neighbourhoods
o Segment by usage
o Mobile and app use
o Online profile
18

19. Easy Campaign Creation
o Powerful campaign
management
o Use one or more defined
customer segments
o Customize marketing
messaging options for
effective real-time
engagement
19

20. Campaign Success Metrics
o Visual dashboard with to-the-minute metrics
o View store traffic, window conversions, direct impressions and clicks
20

21. 21
Bridge the Gap Between In-Store and Digital
Footfall
heat-map
Analytics
Navigation
Outdoor GPS
Integration
Loyalty
Targeted promotion
Revenue
Generation

22. Retail Case Study Highlights
o 400 restaurants
o Primarily iPad/iPod Touch
front-of-house management;
adding guest access
o Big conventional AP fail on
RF performance (tough test)
o 2,000 pubs
o Tablet ordering, tableside
PoS, guest access
o Selected over conventional
designs on performance
Just a couple of big malls around the world...
Grapevine Mills, Grapevine TX; Cobb Galleria, Atlanta GA; Gateway Mall, Quezon City
Philippines; Centre Commercial Ste Marie, La Réunion; SM Supermalls of Asia, Philippines;
Central World Shopping Center, Bangkok; The Centres, Thailand; Tropical Garden Mall, Malaysia;
Trafford Centre, UK; Westfield Malls, Australia; 12x Multiplan Shopping Malls, Australia; Metro
Shopping Center, Singapore; Mega Bangna Bangkok, Bangkok; Tropicana City Mall, Kuala
Lumpur; Sunway Pyramid Shopping Mall, Malaysia
o 185 sites in 17 countries
o Secure access to corporate
resources for In-store staff
o Electronic point of sale
transactions
o High Capacity Indoor/ Outdoor Wi-Fi public
access
o 43 store Electronics Retailer
o A Wi-Fi ‘super-user’ to demonstrate
diverse Wi-Fi capable devices
o Redundant ZD 3000 controllers centrally
managed by IT

23. Hughes Electrical, UK
23 RUCKUS PROPRIETARY AND CONFIDENTIAL
Smart Wi-Fi is Essential to Showcasing Consumer Electronics
“Almost every new
consumer product today
has an embedded Wi-Fi
capability. To effectively
demonstrate and sell these
products, customers want
to actually see and
understand how to use
them in a live
environment.”
“The Ruckus system, with its
integrated adaptive antenna array
technology, is simply in a different
league and has helped increase
in-store sales.”
Tim Pearce, Hughes Electrical.

24. o Single infrastructure for shopper access, store access and operational
support including VoWLAN, IP Video signage, and security
o In-store guest Wi-Fi
o 5x greater impact from mobile apps
o New, in-store/mall touchpoint
o Analytics dashboard showing shopper activity and patterns
o Advertising portal
o Opportunity to enable tenant ‘flash promos’
o Social marketing platform
Wi-Fi ROI for Malls and Stores

25. RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Thank You!