KEFC GOAL BOOK describes the first 90 months goals of Kerala Evergreen FC. This is the draft edition for discussion among various stakeholders of KEFC.

1. THE GOAL BOOK OF KERALA EVERGREEN FC
WE ARE THE
OWNERS OF
KERALA
EVERGREEN
PROUD

2. WITHOUT
FANS
FOOTBALL
IS NOTHING
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3. Kerala is
Evergreen always
Kerala is evergreen with beautiful nature and beautiful people who love
the beautiful game, football.
The football lovers of Kerala deserve something very special, unique and
amazing to live, love and cherish. A true professional football club of their
own; Kerala Evergreen FC is for every true football lover who lives in this
beautiful evergreen God's Own Country.
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4. Kerala Evergreen FC
is a Fans-Owned Club
Most of the footballing world's top clubs, such as REAL MADRID, FC
BARCELONA, FC BAYERN MUNICH, and BORUSSIA DORTMUND are
owned and managed by their own fans. More than 200 fans-owned
football clubs operate in the UK, the capital of commercial football. Many
sinking private football clubs have been saved by their fans by converting
them into fans-owned clubs.
Kerala is famous for the people's direct involvement in di erent levels of
democracy. KERALA EVERGREEN FC gives everyone an opportunity to
involve in the making and managing of a world class professional club.
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5. Kerala Evergreen FC is a
Cooperative Club
KERALA EVERGREEN FC will be owned and managed by a cooperative
society formed by the football lovers.
Amul, India's top dairy brand is a cooperative. India's most preferred
restaurant chain - Indian Co ee House is another example of a famous
cooperative. Inspired by their success, KERALA EVERGREEN FC aims to be
the most preferred global football brand. KEFC will be a fans-owned
football club in every sense.
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6. Kerala Evergreen FC- VISION
Kerala Evergreen FC- MISSION
Be the most
preferred
global
footba
brand
365 days true
footba experience
to a stakeholders
with handsome
returns in terms of
sports and business
performances
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7. 4 GOALS
KERALA EVERGREEN FC is setting 4 major goals to accomplish with next
90 months. These 4 goals are going to be the real foundation of KERALA
EVERGREEN FC. We do not wish to be just another mediocre football club.
We will always aim to be the best in every game we play, in every
business we invest and in every activity we engage
The first 90minutes are the
most important.
Sir Robert William Robson
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8. 90 Days GOAL (Before registration)
BE THE FIRST IN ASIA- Becoming
Asia's First Fans-Owned Cooperative
Football Club
KERALA EVERGREEN FC is promoted
by M/S LIWING SPORTS & BUSINESS
SERVICES PVT LTD, a sportup
company under SPORTS &
MANAGEMENT RESEARCH INSTITUTE
(SMRI). SMRI will guide the transition
of KEFC to be the first Fans-Owned
Cooperative Football Club in Asia. A
new cooperative society will be
formed in the first 90 days and the ownership of KEFC will be handed
over to the society. SMRI will provide sports management and
cooperative management training to the promoting members to be the
leaders of the revolutionary fans-owned football club.
90 days/ 12 weeks/ 3months/ < 1year
8
One way to keep momentum going is to have constantly
greater goals.- Michael Korda

9. 90 Days GOAL (A er registration)
BEAT THE BAYERN FIRST
At present, FC Bayern Munich of
Germany is the biggest football club in
the world in terms of number of fans-
owners. Bayern Munich is owned by
3,30,560 hardcore German football
fans. KEFC aims to beat Bayern
Munich to be the club with most
number of fans-owners in the world
within 90 days of registration by
adding 4,00,000 true football lovers
from Thiruvananthapuram as
members. The present population of
Thiruvananthapuram district being 33,07,284, KEFC can BEAT THE
BAYERN by enrolling just 10% of Thiruvananthapuram population as its
members.
90 days/ 12 weeks/ 3months/ < 1year
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Goals should never be easy, they should force you to work,
even if they are uncomfortable at the time. - Michael Phelps

10. 90 Weeks GOAL
BE THE BEST IN INDIA
KEFC campaigns to play and win the
top level international football
championships to show the hidden
potential of Indian football. KEFC will
start its campaign to be the best
football club in the world by becoming
the best in India within 90 weeks.
KEFC will play in the top Indian
football league so as to qualify for
continental level championships. KEFC
will be the role model for Indian
football clubs in professionalism and
football business. KEFC will follow the Athletic Bilbao system of scouting
players and targets maximum number of footballers from Kerala in
Indian National team to regain the past glory of Kerala football.
630 days/ 90 weeks/ 21 months/ < 2 years
10
All who have accomplished great things have had a great
aim, have fixed their gaze on a goal which was high, one
which sometimes seemed impossible.- Orison Swett Marden

11. 90 Months GOAL
BEAT THE BEST
Nothing is more thrilling than BEATING
THE BEST. KEFC aims to beat the 5
most successful European football
clubs within 90 months from the date
of conception. Our drive is to propel
Indian football to greater heights by
beating FC BARCELONA, REAL
MADRID, FC BAYERN MUNICH,
MANCHESTER UNITED and JUVENTUS,
at their home grounds.
The Football Academies of KEFC will
be focused on creating Indian style of football, which enables our
footballers to perform at their best and to become the best footballers in
the world. Apart from creating footballers for our own club teams, KEFC
aims to nurture world class footballers for top football clubs across the
globe.
2700 days/ 360 weeks/ 90 months/ 7.5 years
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People with goals succeed because they know where they're
going. - Earl Nightingale

12. KEFC- LEADERSHIP
Indian football needs professional leaders with the vision, commitment
and conviction to drive the present footballing ecosystem to the global
standards. KEFC is committed to nurture professional football leaders
from among the fan-owners of the club, to lead the club to be the most
preferred global football brand. Our leaders will be accountable and
responsible for o ering 365 days of true football experience to all
stakeholders with handsome returns in terms of sports and business
performances. Believe ordinary, people can do extraordinary.
In the initial stages, Sports & Management Research Institute (SMRI) will
provide training in Sports Management, Cooperative Management and
Leadership skills to the fans-owners to mould them into capable leaders
of KEFC. SMRI will hand-hold the KEFC leadership till takeo /breakeven is
achieved.
Good business leaders create a vision, articulate the vision,
passionately commit to the vision, and relentlessly drive it
to completion - Jack Welch
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13. KEFC- PLAYERS
KEFC believes in nurturing best players in the academy of KEFC. Lack of
right foundation has forever been the biggest stumbling block for Indian
athletes. KEFC's community development programmes will focus on
'Good Food, Good Health' and 'Fitness for All' to help the next generation
athletes to get the right kick start. The club will give foremost priority to
KEFC Academy trainees and footballers from Kerala. KEFC also assures
the best economic benefits and living conditions to its professional
players.
KEFC will have both professional as well as fan teams. The professional
team will be known as KERALA EVERGREEN FC and the fans teams will
be known as KLEVERONS. KEFC places equal importance on both men's
and women's teams.
The team with the best players wins. – Jack Welch
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14. KEFC- BUSINESS
Football is a beautiful game but a
tough business. Where other
businesses are driven by profit,
football is driven by passion. Our
motive is to blend profit and
passion e ectively.
The football business structure
followed by European football
clubs makes them successful, as
well as sustainable. KEFC will
engage in multiple businesses to raise funds for its sustainable and
successful existence forever. The business aims to generate income and
employment. Details of business elements will be communicated later.
A big secret of a successful club is stability- Emmanuel
Hembert
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15. KEFC- PROMISE
Promise to Players
• Great Opportunities
• Fame & fortune
• Lifelong support system
Promise to Fans
• Great matches to watch
• Great players to love
• Great football experience and sense of togetherness
Promise to Fans-Owners
• Great return on investment
• Great brand value
• Lifelong support system
Promise to Nation
• National Pride
• Employment Generation from Sports
• Revenue for government from sports business
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16. KEFC- PROFILE
Type of Ownership:
COOPERATIVE SOCIETY
Name of Proposed Society:
THIRUVANANTHAPURAM SPORTS DEVELOPMENT
COOPERATIVE SOCIETY
Head Quarters:
THIRUVANANTHAPURAM
Paid-up Share Capital:
Rs.10 CRORES
Number of Shares:
10 LAKHS
Share Value:
Rs.1000
Membership Application Fee:
Rs.100
Job Creation:
1000 jobs in first 5 years
Home Ground:
NOT FINALIZED
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17. KEFC- TEAMS
Football Teams:
PROFESSIONAL TEAMS
FOOTBALL SEVENS FUTSAL
FIRST TEAM FIRST TEAM FIRST TEAM
U17
U14
U10
FANS TEAMS
BABY TEAM (Age up to 12)
TEEN TEAM (Age 13 to 17)
YOUTH TEAM (Age 18 to 35)
VETERANS TEAM (Age 36 to 50)
MASTERS TEAM (Age 50 +)
Other Sports:
CRICKET, HOCKEY, BASKETBALL, VOLLEYBALL, HANDBALL, KABBADI
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18. KEFC- BOARD OF DIRECTORS
Number of Directors:
15
General Category: 11
- Open – 7
- Athletes- 2
- Sports Management Professionals- 2
Women Category: 3
- Open- 1
- Athletes- 2
SC/ST Category: 1
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19. This document is prepared by
SPORTS & MANAGEMENT RESEARCH INSTITUTE (SMRI)
Contact
8891675259
for all queries related to KEFC
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20. KERALA
EVERGREEN
GOALS
ARE YOU READY TO
TAKE THE KERALA
EVERGREEN
CHALLENGE?
smri.in playsmri 8891675259Visit www.smri.in/kefc to register your name to be a KEFC Fan-Owner