SlideShare a Scribd company logo
1 of 44
Download to read offline
How To Generate Your First
20,000 Followers On Instagram
Ross Simmonds | rosssimmonds.com | @TheCoolestCool
Do you have an
Instagram
account?
TYPICALUSER
Following
245
posts
Mr. Typical
320
followers
124
following
I’m a pretty typical Insta user.
AWESOMEUSER
Following
845
posts
Mr. Awesome
50.5k
followers
324
following
www.mr.awesome.com
Do you ever wonder why...
Some accounts
attract thousands
of followers
and others
struggle to break
the first 10k?
Do you ever wonder why
some accounts attract thou-
sands of followers and
others struggle to break the
first 10k?
I DID....
And then I spent months talking to
people behind accounts that have
hundreds of thousands of
followers and took their insights to
grow the accounts of both clients
and my own company,
@HustleGrindCo to more
than 40,000 followers...
If you’ve
ever wondered...
Then this is the
deck for you...
“Where do I
even start?!”
“How can I
increase
engagement
per post?”
“What type of
posts should I be
sharing?”
“How can I get
more likes on
Instagram?”
“How can I get
more followers?”
In this deck, I’m
going to show you
exactly
How I’ve been able
create content that
drives engagement…
How I’ve been able to
attract the attention
of followers quickly
20k
followers
200
followers
&
First tactic is pretty simple…
Pro Tip: Include them in your visuals
and in the caption.
USE OBVIOUS
CALL TO ACTIONS
This fun image approach from Brisk
has the like built into the call to
action. The company asks fans to
double-tap their favorite flavor - any
double-tap on the image will result in
a like which will ultimately drive
engagement.
USING A CALL TO ACTION IS GREAT BUT USING ONE
THAT LEVERAGES YOUR FOLLOWERS CONNECTIONS IS
EMOTIONEMOTION
UNLOCK THE POWER OFUNLOCK THE POWER OF
BRILLIANTBRILLIANTBRILLIANTBRILLIANT
One trend I noticed early on when
using Instagram was how often my
friends would tag me under silly
posts or unique content.
It was their way of sharing
something with me that they
thought I would be interested in.
1212
THEN I REALIZED THAT THIS WAS
HAPPENING EVERYWHERE...
AND THEN IT HIT ME…
Asking your followers to “Tag their loved ones” or “The person who
inspires them” resulted in more exposure and the people tagged
sometimes turn into followers.
LEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONS
Check out this shot. Let us know what
you think in the comments below! #Instagood
IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS
The next thing to realize is that this looks
spammy as a caption:
“Check out this shot. Let us know what you think
in the comments below! #Instagood #InstaShot
#POTD #Coffee #CoffeeShot #CoffeeArt
#BeautifulPics #PicsOfTheDay #Great Pictures
#Artistic #Art #Drinks”
IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS
So instead of using them directly in the post, use them in the first
comment for the same impact!
Step 1: Make the post.
Step 2: Comment on your
own post with hashtags.
IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS
As the other comments start rolling in, your
comment with hashtags disappears...
HASHTAGSHASHTAGSHASHTAGSHASHTAGS
Hashtags help organize and categorize images and video content, which
aids in the process of content discovery.
If a user searches for #Yoga,
they’ll be met with the top
posts and recent posts that
used that hashtag:
HASHTAGSHASHTAGSHASHTAGSHASHTAGS
Make sure to use Instagram hashtags that
are relevant to the audience you’re
attempting to reach.
A cupcake company should add Instagram
hashtags that are specific to their industry,
like #EEEEATS or #Instafood, rather than
hashtags like #Inspiration or #Fitspiration.
No one likes a brand that stuffs posts with
unrelated hashtags. #PartyFoul
#EEEEATS #Instafood
One of the most popular
(and all-purpose) hashtags on
Instagram is #TBT, or Throwback
Thursday.
For example, Pepsi leverages the
hashtag’s popularity by adding a
relevant image.
HASHTAGSHASHTAGSHASHTAGSHASHTAGS
#HASHTAG
WHEN YOU’RE BUILDING UP FOLLOWERS ON INSTAGRAM, REACH IS
EVERYTHING
NOTHING HELPS INSTAGRAM VISIBILITY LIKE A RELEVANT
YOU NEED TO DO WHATEVER IT TAKES TO GET YOUR CONTENT
IN FRONT OF THE RIGHT AUDIENCE AT THE RIGHT TIME.
WELL, THAT WAS WHAT I ORIGINALLY
THOUGHT…UNTIL I MET THE WONDERFUL
WORLD OF...
“SHOUT OUTS”
On Instagram, you might notice people commenting on your photos
with the acronym S4S, which stands for shout-out for shout-out.
SHOUT OUTSSHOUT OUTSSHOUT OUTSSHOUT OUTS
A shout-out is when
you promote someone
else’s account to your
own followers.
This is an example:
Look for pages with a
similar target audience
TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:
To find these accounts, type keywords in the Instagram user search
or do a web search for your specialty plus “Instagram accounts.”
Specialty + Instagram accounts
Look for companies with a
similar or greater following
than your page.
1.
2. That way it’s a mutually
beneficial situation.
52
AWESOMEUSER
Following
845
posts
Mr. Awesome
50.5k
followers
324
following
www.mr.awesome.com
After you find appropriate pages,
reach out to make a request
publicly or privately…
TYPICALUSER
Following
245
posts
Mr. Typical
320
followers
124
following
I’m a pretty typical Insta user.
To make a public request, comment on one of the page’s posts.
Request a shout-out for shout-out in the comments, like this user.
MAKE A PUBLIC REQUESTMAKE A PUBLIC REQUESTMAKE A PUBLIC REQUESTMAKE A PUBLIC REQUEST
intellegent.style Hey!! Interested in a S4S?SHOUT OUT REQUEST
OR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGE
Upload a photo as you
would any other image on
Instagram.
1 2
However, instead of
selecting Followers,
click ‘Direct’
OR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGE
3
Add a caption asking if the user
is interested in doing a
shout-out for shout-out.
Then type the name of the user you
would like to message in search,
and select the correct name.
Smexaminer
4
Hey! Would you be interested in
doing a Shout for Shout?
Build relationships with the people behind large
accounts and ask them to give shout outs to your
account. Sometimes you have to shout them out
twice to get one in return.
Or you pay for shout outs! Whether it’s in the
industry of fitness, food, inspiration, fashion or
gaming - the possibilities for building a following
from shouts are endless.
Get in touch if you’d like to learn more
Why blend in when you were born to
stand out?
WHY BLEND IN
WHEN YOU WERE
BORN TO
Stand Out
80Million+that’s the average number of photos uploaded to Instagram per day…
So how does one go
about standing out?
People engage with posts that make them laugh.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
People engage with posts that make them feel good about themselves.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
People engage with posts that are remarkable.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
WOAH..
People engage with posts that are top of mind stories.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
People engage with posts that are filled with the right emotions.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
People engage with posts that deliver valuable information.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
Now that you know
what to put into your
account, don’t forget
to promote it...
So there you have it…
With more than 300 million monthly
active users, it’s no wonder more than
40% of Fortune 100 companies
are using Instagram.
Ross
Simmonds
52
AWESOMEUSER
Following
845
posts
Mr. Awesome
50.5k
followers
324
following
www.mr.awesome.com
52
AWESOMEUSER
Following
845
posts
Mr. Awesome
50.5k
followers
324
following
www.mr.awesome.com
you can drive great
return for your brand.
With the right Instagram
marketing plan
Remember…
I uncovered these insights from months
of interviews, discussions and hands-on
trial & error.
Instagram is a channel with potential
that I believe is still untapped..
If you’re looking for someone who can
help you tap into the opportunity…
I’d be happy to show you a few more
tips and tricks that you can use to
grow your account or help deliver the
content you need to take your account
to the next level...
@TheCoolestCool
www.rosssimmonds.com
Ross
Simmonds
Get in touch!
The team and I would
be happy to help…
ross@rosssimmonds.com

More Related Content

What's hot

We Have to Do Something with Social Media, But What?
We Have to Do Something with Social Media, But What?We Have to Do Something with Social Media, But What?
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
 
Jobhunting and the Absence of Online Privacy
Jobhunting and the Absence of Online PrivacyJobhunting and the Absence of Online Privacy
Jobhunting and the Absence of Online PrivacyJim Stroud
 
Under30 Social Media
Under30 Social MediaUnder30 Social Media
Under30 Social Mediagregrollett
 
Instagram for Ecommerce - Sarah Hyde
Instagram for Ecommerce - Sarah HydeInstagram for Ecommerce - Sarah Hyde
Instagram for Ecommerce - Sarah HydeDaytodayebay
 
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOWWeird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOWIan Lurie
 
Influencers - Don't Find 'em. Make 'em
Influencers - Don't Find 'em. Make 'emInfluencers - Don't Find 'em. Make 'em
Influencers - Don't Find 'em. Make 'emIan Lurie
 
Social Media to Enhance Career Goals
Social Media to Enhance Career GoalsSocial Media to Enhance Career Goals
Social Media to Enhance Career GoalsFB Smarty
 
Research into the publishing world
Research into the publishing worldResearch into the publishing world
Research into the publishing worldkatherinemedia
 
From Student to Salary with Social Media
From Student to Salary with Social MediaFrom Student to Salary with Social Media
From Student to Salary with Social MediaJonny Ross
 
Social Media Boot Camp for Business
Social Media Boot Camp for BusinessSocial Media Boot Camp for Business
Social Media Boot Camp for BusinessAnna Wickham
 
Andrew kaleita brand presentation
Andrew kaleita brand presentationAndrew kaleita brand presentation
Andrew kaleita brand presentationAndrew Kaleita
 
Joe Vitale Hm transcript
Joe Vitale Hm transcriptJoe Vitale Hm transcript
Joe Vitale Hm transcriptBarryLee2016
 
Outside the Ivory Tower: Science Writing, Social Media, and Non-Painful Net...
Outside the Ivory Tower: Science Writing, Social Media, and Non-Painful Net...Outside the Ivory Tower: Science Writing, Social Media, and Non-Painful Net...
Outside the Ivory Tower: Science Writing, Social Media, and Non-Painful Net...Melanie Tannenbaum
 
Using Digital Marketing to Brand Yourself Before You Wreckity Wreck Yourself
Using Digital Marketing to Brand Yourself Before You Wreckity Wreck YourselfUsing Digital Marketing to Brand Yourself Before You Wreckity Wreck Yourself
Using Digital Marketing to Brand Yourself Before You Wreckity Wreck YourselfJoe Youngblood
 
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18News Leaders Association's NewsTrain
 
How to write ad copy that sells like crazy
How to write ad copy that sells like crazyHow to write ad copy that sells like crazy
How to write ad copy that sells like crazyrex666
 
Brad Godspeed future plans presentation
Brad Godspeed future plans presentationBrad Godspeed future plans presentation
Brad Godspeed future plans presentationLouise Reed
 
Be A Successfully Blogger With Make Money Blogging.pdf
Be A Successfully Blogger With Make Money Blogging.pdfBe A Successfully Blogger With Make Money Blogging.pdf
Be A Successfully Blogger With Make Money Blogging.pdfLawrence Wickhorst
 

What's hot (20)

We Have to Do Something with Social Media, But What?
We Have to Do Something with Social Media, But What?We Have to Do Something with Social Media, But What?
We Have to Do Something with Social Media, But What?
 
Jobhunting and the Absence of Online Privacy
Jobhunting and the Absence of Online PrivacyJobhunting and the Absence of Online Privacy
Jobhunting and the Absence of Online Privacy
 
Under30 Social Media
Under30 Social MediaUnder30 Social Media
Under30 Social Media
 
Instagram for Ecommerce - Sarah Hyde
Instagram for Ecommerce - Sarah HydeInstagram for Ecommerce - Sarah Hyde
Instagram for Ecommerce - Sarah Hyde
 
Weird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOWWeird, Useful, Significant: Internet marketing NOW
Weird, Useful, Significant: Internet marketing NOW
 
Influencers - Don't Find 'em. Make 'em
Influencers - Don't Find 'em. Make 'emInfluencers - Don't Find 'em. Make 'em
Influencers - Don't Find 'em. Make 'em
 
Just google yourself
Just google yourselfJust google yourself
Just google yourself
 
Social Media to Enhance Career Goals
Social Media to Enhance Career GoalsSocial Media to Enhance Career Goals
Social Media to Enhance Career Goals
 
Research into the publishing world
Research into the publishing worldResearch into the publishing world
Research into the publishing world
 
From Student to Salary with Social Media
From Student to Salary with Social MediaFrom Student to Salary with Social Media
From Student to Salary with Social Media
 
Social Media Boot Camp for Business
Social Media Boot Camp for BusinessSocial Media Boot Camp for Business
Social Media Boot Camp for Business
 
Makingwhuffie
MakingwhuffieMakingwhuffie
Makingwhuffie
 
Andrew kaleita brand presentation
Andrew kaleita brand presentationAndrew kaleita brand presentation
Andrew kaleita brand presentation
 
Joe Vitale Hm transcript
Joe Vitale Hm transcriptJoe Vitale Hm transcript
Joe Vitale Hm transcript
 
Outside the Ivory Tower: Science Writing, Social Media, and Non-Painful Net...
Outside the Ivory Tower: Science Writing, Social Media, and Non-Painful Net...Outside the Ivory Tower: Science Writing, Social Media, and Non-Painful Net...
Outside the Ivory Tower: Science Writing, Social Media, and Non-Painful Net...
 
Using Digital Marketing to Brand Yourself Before You Wreckity Wreck Yourself
Using Digital Marketing to Brand Yourself Before You Wreckity Wreck YourselfUsing Digital Marketing to Brand Yourself Before You Wreckity Wreck Yourself
Using Digital Marketing to Brand Yourself Before You Wreckity Wreck Yourself
 
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
Using social media in your reporting - Amy Bartner - Muncie - 4.14.18
 
How to write ad copy that sells like crazy
How to write ad copy that sells like crazyHow to write ad copy that sells like crazy
How to write ad copy that sells like crazy
 
Brad Godspeed future plans presentation
Brad Godspeed future plans presentationBrad Godspeed future plans presentation
Brad Godspeed future plans presentation
 
Be A Successfully Blogger With Make Money Blogging.pdf
Be A Successfully Blogger With Make Money Blogging.pdfBe A Successfully Blogger With Make Money Blogging.pdf
Be A Successfully Blogger With Make Money Blogging.pdf
 

Similar to Build instagram followers

How to Gain Instagram Followers Organically
How to Gain Instagram Followers OrganicallyHow to Gain Instagram Followers Organically
How to Gain Instagram Followers OrganicallyKaitlyn Study
 
How to engage your social media followers.
How to engage your social media followers.How to engage your social media followers.
How to engage your social media followers.japie swanepoel
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made SimpleMeetEdgar
 
Instagram strategy for Brands
Instagram strategy for BrandsInstagram strategy for Brands
Instagram strategy for BrandsMo Seetubtim
 
The Blueprint to your first 100,000 followers on Instagram
The Blueprint to your first 100,000 followers on InstagramThe Blueprint to your first 100,000 followers on Instagram
The Blueprint to your first 100,000 followers on InstagramJesus Hernandez
 
Twitter fundamentals for Training Consultants
Twitter fundamentals for Training ConsultantsTwitter fundamentals for Training Consultants
Twitter fundamentals for Training ConsultantsEduardo Gomes
 
Seguidores instagram
Seguidores instagramSeguidores instagram
Seguidores instagramfarhanyk
 
SocialBBC Ori Bengal Getting Out There
SocialBBC Ori Bengal Getting Out ThereSocialBBC Ori Bengal Getting Out There
SocialBBC Ori Bengal Getting Out ThereUrban Interact, Inc.
 
7 Ways to Energize your Social Content
7 Ways to Energize your Social Content 7 Ways to Energize your Social Content
7 Ways to Energize your Social Content Real-Time OutSource
 
Fashionably instaproof in 2020 - Modefabriek
Fashionably instaproof in 2020 - ModefabriekFashionably instaproof in 2020 - Modefabriek
Fashionably instaproof in 2020 - ModefabriekKirsten Jassies justK
 
Episode 266 Snippets: Ishveen Jolly of OpenSponsorship
Episode 266 Snippets: Ishveen Jolly of OpenSponsorshipEpisode 266 Snippets: Ishveen Jolly of OpenSponsorship
Episode 266 Snippets: Ishveen Jolly of OpenSponsorshipNeil Horowitz
 
Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015Chris Halvorson
 
Personal branding power point for jobseekers
Personal branding power point for jobseekersPersonal branding power point for jobseekers
Personal branding power point for jobseekersMarketing Impressions
 
Getting Started with Twitter
Getting Started with Twitter Getting Started with Twitter
Getting Started with Twitter FOMO Creator
 
Instagram for Brands: Beyond Selfies, Food Porn, and Cats
Instagram for Brands: Beyond Selfies, Food Porn, and CatsInstagram for Brands: Beyond Selfies, Food Porn, and Cats
Instagram for Brands: Beyond Selfies, Food Porn, and CatsLizzie Maldonado
 
Social Media Marketing for Micro-Breweries
Social Media Marketing for Micro-BreweriesSocial Media Marketing for Micro-Breweries
Social Media Marketing for Micro-BreweriesCooking With Social
 
Blank Status! what do you say... the World is Waiting!
Blank Status! what do you say... the World is Waiting! Blank Status! what do you say... the World is Waiting!
Blank Status! what do you say... the World is Waiting! Real-Time OutSource
 
Blank status! What do you say... the world is waiting!
Blank status! What do you say... the world is waiting! Blank status! What do you say... the world is waiting!
Blank status! What do you say... the world is waiting! Real-Time OutSource
 

Similar to Build instagram followers (20)

How to Gain Instagram Followers Organically
How to Gain Instagram Followers OrganicallyHow to Gain Instagram Followers Organically
How to Gain Instagram Followers Organically
 
How to engage your social media followers.
How to engage your social media followers.How to engage your social media followers.
How to engage your social media followers.
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made Simple
 
Social Media101
Social Media101Social Media101
Social Media101
 
Instagram strategy for Brands
Instagram strategy for BrandsInstagram strategy for Brands
Instagram strategy for Brands
 
The Blueprint to your first 100,000 followers on Instagram
The Blueprint to your first 100,000 followers on InstagramThe Blueprint to your first 100,000 followers on Instagram
The Blueprint to your first 100,000 followers on Instagram
 
Twitter fundamentals for Training Consultants
Twitter fundamentals for Training ConsultantsTwitter fundamentals for Training Consultants
Twitter fundamentals for Training Consultants
 
Seguidores instagram
Seguidores instagramSeguidores instagram
Seguidores instagram
 
Action2012
Action2012Action2012
Action2012
 
SocialBBC Ori Bengal Getting Out There
SocialBBC Ori Bengal Getting Out ThereSocialBBC Ori Bengal Getting Out There
SocialBBC Ori Bengal Getting Out There
 
7 Ways to Energize your Social Content
7 Ways to Energize your Social Content 7 Ways to Energize your Social Content
7 Ways to Energize your Social Content
 
Fashionably instaproof in 2020 - Modefabriek
Fashionably instaproof in 2020 - ModefabriekFashionably instaproof in 2020 - Modefabriek
Fashionably instaproof in 2020 - Modefabriek
 
Episode 266 Snippets: Ishveen Jolly of OpenSponsorship
Episode 266 Snippets: Ishveen Jolly of OpenSponsorshipEpisode 266 Snippets: Ishveen Jolly of OpenSponsorship
Episode 266 Snippets: Ishveen Jolly of OpenSponsorship
 
Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015Instagram and pinterest for business in hancock oct 2015
Instagram and pinterest for business in hancock oct 2015
 
Personal branding power point for jobseekers
Personal branding power point for jobseekersPersonal branding power point for jobseekers
Personal branding power point for jobseekers
 
Getting Started with Twitter
Getting Started with Twitter Getting Started with Twitter
Getting Started with Twitter
 
Instagram for Brands: Beyond Selfies, Food Porn, and Cats
Instagram for Brands: Beyond Selfies, Food Porn, and CatsInstagram for Brands: Beyond Selfies, Food Porn, and Cats
Instagram for Brands: Beyond Selfies, Food Porn, and Cats
 
Social Media Marketing for Micro-Breweries
Social Media Marketing for Micro-BreweriesSocial Media Marketing for Micro-Breweries
Social Media Marketing for Micro-Breweries
 
Blank Status! what do you say... the World is Waiting!
Blank Status! what do you say... the World is Waiting! Blank Status! what do you say... the World is Waiting!
Blank Status! what do you say... the World is Waiting!
 
Blank status! What do you say... the world is waiting!
Blank status! What do you say... the world is waiting! Blank status! What do you say... the world is waiting!
Blank status! What do you say... the world is waiting!
 

Recently uploaded

Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutioneliklein8
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSocioCosmos
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfeliklein8
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...ZurliaSoop
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensSocioCosmos
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundationsolidgbemi
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfeliklein8
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...ZurliaSoop
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfmacawdigitalseo2023
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash inKreators Lisbon
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANGCara Menggugurkan Kandungan 087776558899
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<Health
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRNeha Kajulkar
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Heena Escort Service
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...Cara Menggugurkan Kandungan 087776558899
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingDigital Marketing Lab
 

Recently uploaded (17)

Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundation
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash in
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 

Build instagram followers

  • 1. How To Generate Your First 20,000 Followers On Instagram Ross Simmonds | rosssimmonds.com | @TheCoolestCool
  • 2. Do you have an Instagram account?
  • 3. TYPICALUSER Following 245 posts Mr. Typical 320 followers 124 following I’m a pretty typical Insta user. AWESOMEUSER Following 845 posts Mr. Awesome 50.5k followers 324 following www.mr.awesome.com Do you ever wonder why... Some accounts attract thousands of followers and others struggle to break the first 10k?
  • 4. Do you ever wonder why some accounts attract thou- sands of followers and others struggle to break the first 10k? I DID.... And then I spent months talking to people behind accounts that have hundreds of thousands of followers and took their insights to grow the accounts of both clients and my own company, @HustleGrindCo to more than 40,000 followers...
  • 5. If you’ve ever wondered... Then this is the deck for you... “Where do I even start?!” “How can I increase engagement per post?” “What type of posts should I be sharing?” “How can I get more likes on Instagram?” “How can I get more followers?”
  • 6. In this deck, I’m going to show you exactly How I’ve been able create content that drives engagement… How I’ve been able to attract the attention of followers quickly 20k followers 200 followers &
  • 7. First tactic is pretty simple… Pro Tip: Include them in your visuals and in the caption. USE OBVIOUS CALL TO ACTIONS
  • 8. This fun image approach from Brisk has the like built into the call to action. The company asks fans to double-tap their favorite flavor - any double-tap on the image will result in a like which will ultimately drive engagement.
  • 9. USING A CALL TO ACTION IS GREAT BUT USING ONE THAT LEVERAGES YOUR FOLLOWERS CONNECTIONS IS EMOTIONEMOTION UNLOCK THE POWER OFUNLOCK THE POWER OF BRILLIANTBRILLIANTBRILLIANTBRILLIANT
  • 10. One trend I noticed early on when using Instagram was how often my friends would tag me under silly posts or unique content. It was their way of sharing something with me that they thought I would be interested in. 1212
  • 11. THEN I REALIZED THAT THIS WAS HAPPENING EVERYWHERE... AND THEN IT HIT ME…
  • 12. Asking your followers to “Tag their loved ones” or “The person who inspires them” resulted in more exposure and the people tagged sometimes turn into followers. LEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONS
  • 13. Check out this shot. Let us know what you think in the comments below! #Instagood IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS The next thing to realize is that this looks spammy as a caption: “Check out this shot. Let us know what you think in the comments below! #Instagood #InstaShot #POTD #Coffee #CoffeeShot #CoffeeArt #BeautifulPics #PicsOfTheDay #Great Pictures #Artistic #Art #Drinks”
  • 14. IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS So instead of using them directly in the post, use them in the first comment for the same impact! Step 1: Make the post. Step 2: Comment on your own post with hashtags.
  • 15. IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS As the other comments start rolling in, your comment with hashtags disappears...
  • 16. HASHTAGSHASHTAGSHASHTAGSHASHTAGS Hashtags help organize and categorize images and video content, which aids in the process of content discovery. If a user searches for #Yoga, they’ll be met with the top posts and recent posts that used that hashtag:
  • 17. HASHTAGSHASHTAGSHASHTAGSHASHTAGS Make sure to use Instagram hashtags that are relevant to the audience you’re attempting to reach. A cupcake company should add Instagram hashtags that are specific to their industry, like #EEEEATS or #Instafood, rather than hashtags like #Inspiration or #Fitspiration. No one likes a brand that stuffs posts with unrelated hashtags. #PartyFoul #EEEEATS #Instafood
  • 18. One of the most popular (and all-purpose) hashtags on Instagram is #TBT, or Throwback Thursday. For example, Pepsi leverages the hashtag’s popularity by adding a relevant image. HASHTAGSHASHTAGSHASHTAGSHASHTAGS
  • 19. #HASHTAG WHEN YOU’RE BUILDING UP FOLLOWERS ON INSTAGRAM, REACH IS EVERYTHING NOTHING HELPS INSTAGRAM VISIBILITY LIKE A RELEVANT YOU NEED TO DO WHATEVER IT TAKES TO GET YOUR CONTENT IN FRONT OF THE RIGHT AUDIENCE AT THE RIGHT TIME.
  • 20. WELL, THAT WAS WHAT I ORIGINALLY THOUGHT…UNTIL I MET THE WONDERFUL WORLD OF... “SHOUT OUTS”
  • 21. On Instagram, you might notice people commenting on your photos with the acronym S4S, which stands for shout-out for shout-out. SHOUT OUTSSHOUT OUTSSHOUT OUTSSHOUT OUTS A shout-out is when you promote someone else’s account to your own followers. This is an example:
  • 22. Look for pages with a similar target audience TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:TO GET THE BALL ROLLING: To find these accounts, type keywords in the Instagram user search or do a web search for your specialty plus “Instagram accounts.” Specialty + Instagram accounts Look for companies with a similar or greater following than your page. 1. 2. That way it’s a mutually beneficial situation.
  • 23. 52 AWESOMEUSER Following 845 posts Mr. Awesome 50.5k followers 324 following www.mr.awesome.com After you find appropriate pages, reach out to make a request publicly or privately… TYPICALUSER Following 245 posts Mr. Typical 320 followers 124 following I’m a pretty typical Insta user.
  • 24. To make a public request, comment on one of the page’s posts. Request a shout-out for shout-out in the comments, like this user. MAKE A PUBLIC REQUESTMAKE A PUBLIC REQUESTMAKE A PUBLIC REQUESTMAKE A PUBLIC REQUEST intellegent.style Hey!! Interested in a S4S?SHOUT OUT REQUEST
  • 25. OR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGE Upload a photo as you would any other image on Instagram. 1 2 However, instead of selecting Followers, click ‘Direct’
  • 26. OR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGE 3 Add a caption asking if the user is interested in doing a shout-out for shout-out. Then type the name of the user you would like to message in search, and select the correct name. Smexaminer 4 Hey! Would you be interested in doing a Shout for Shout?
  • 27. Build relationships with the people behind large accounts and ask them to give shout outs to your account. Sometimes you have to shout them out twice to get one in return. Or you pay for shout outs! Whether it’s in the industry of fitness, food, inspiration, fashion or gaming - the possibilities for building a following from shouts are endless. Get in touch if you’d like to learn more
  • 28. Why blend in when you were born to stand out? WHY BLEND IN WHEN YOU WERE BORN TO Stand Out
  • 29. 80Million+that’s the average number of photos uploaded to Instagram per day… So how does one go about standing out?
  • 30. People engage with posts that make them laugh. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  • 31. People engage with posts that make them feel good about themselves. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  • 32. People engage with posts that are remarkable. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY WOAH..
  • 33. People engage with posts that are top of mind stories. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  • 34. People engage with posts that are filled with the right emotions. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  • 35. People engage with posts that deliver valuable information. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  • 36. Now that you know what to put into your account, don’t forget to promote it...
  • 37. So there you have it…
  • 38. With more than 300 million monthly active users, it’s no wonder more than 40% of Fortune 100 companies are using Instagram.
  • 41. I uncovered these insights from months of interviews, discussions and hands-on trial & error. Instagram is a channel with potential that I believe is still untapped..
  • 42. If you’re looking for someone who can help you tap into the opportunity…
  • 43. I’d be happy to show you a few more tips and tricks that you can use to grow your account or help deliver the content you need to take your account to the next level...
  • 44. @TheCoolestCool www.rosssimmonds.com Ross Simmonds Get in touch! The team and I would be happy to help… ross@rosssimmonds.com