After 12,000 votes in just over a week were received, these are the presentations of the finalists for the SimpliFlying Awards in Social Media Excellence for airlines.
These presentations were made at the inaugural SimpliFlying-Airline Business ‘Social media for the aviation industry‘ conference held in London on Oct 1, 2010.
10. Social Media Strategy Fans conversation about food served onboard IDEA Booking engine new coupon code features PRODUCT Sustain weekday traffic CHALLENGE Peak time on Facebook newsfeed wall ENGAGEMENT
11. Deals & Offers Channel Teaser posted to entice fans at 9am b4 work starts Appe-teaser All promo fares published at 12.30pm & available for booking Lunch Box
13. Social Media Objectives Complaint & Compliment Drive Revenue & Traffic Introduce New Product Customer Engagement MAS should improve food served on board Mon Tue Wed Thu Fri Sun Sat Normal Sales Volume Lunch Hour
14. Best use of social media to drive revenue 72 Hours Merdeka Sale
16. Social Media Drive Malaysian price sensitive social media fans AUDIENCE MH Deals on FB & Twitter CHANNEL Increase low penetration during long holiday weekend CHALLENGE Drive revenue on lean domestic flights REVENUE
17. Deals & Offers Channel Transparent interaction to gain Interest in price sensitive market Dedicated channel for Deals & offers
20. Social Media drive revenue for last minute travel Normal Weekend Internet Booking Merdeka Weekend Booking Profile Last Minute Travel Future Travel Merdeka Weekend Promo 2X Normal Weekend Booking
31. Profile of Bloggers Jonathan McGeorge Loves break-dancing , Aikido, music, travelling , discovering Asia Originally from the sticks in the UK, set foot in SEA 10 years ago and thought he preferred the sticks out here. Talented writer, photographer, & social media whizz.
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36. Find out what’s written in the stars for you with Madam Araisia!
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53. Explanation: 1. User can also check their compatibility with friends who has taken the test. 1
88. Crisis Management Bargain hunters 101 (Self-help check list) To highlight common technical issues faced by fans and to provide a ‘self help’ or simple guide on solutions and tips to help fans grab their seats.
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90. AirAsia sets yet another WORLD RECORD by selling more than 538,000 seats in 24 hours!
When we launch india.. We went into a couple of destination. We have little experience about India and the consumer.. (we were growing so fast we did’nt have time to do consumer research) We rely on social media to lead the way.
London flight is so full.. She could’nt get a seat. ATL media spend tied (as a people’s airline) 8 yrs journey – we built a huge base of young base customers, started to building wide segment of customer (the youth segment which lives on social media.. We need to shift our communication to where they spend time Social media becomes v important We need to own the media Building close connection with customer Typical campaign we had to spend RM2.5 for 3-4days 2 yrs ago we adopted the social media approach RM 1m spend reduction China – India – (we rely on ATL to build our brand where concurrently we build our social media assets.) Local content – build targeted base. Content. AS cost is always a challenge We have to take a leap in taking a chance on going really bold According to Navitare, 589k first day sales
1. What can you do with RM1.
Messaging: Exclusive message – join us now to get pre-notification on promotions Gather your friends and travel together