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Supported by AWARDS IN SOCIAL MEDIA  EXCELLENCE 1 October, 2010 :: London
NOMINATIONS 104  in 10 days Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
VOTES 12,124 in 7 days Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
finalists 9 Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
finalists 9 Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
finalists 9 Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
Best social media marketing campaign Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
Best Social Media Campaign Lunch Hour – MHcoupon ‘NasiGoreng’
Food - Lunch - Facebook NASI GORENG /  FRIED RICE
Social Media Strategy Fans conversation about food served onboard IDEA Booking engine new coupon code features PRODUCT Sus...
Deals & Offers Channel Teaser posted to entice fans at 9am b4 work starts Appe-teaser All promo fares published at 12.30pm...
Lunch Box
Social Media Objectives Complaint & Compliment Drive Revenue & Traffic Introduce New Product Customer Engagement MAS shoul...
Best use of social media  to drive revenue   72 Hours Merdeka Sale
National Day celebration via Social Media HARI MERDEKA / NATIONAL DAY
Social Media Drive Malaysian price sensitive social media fans  AUDIENCE MH Deals on FB & Twitter CHANNEL Increase low pen...
Deals & Offers Channel Transparent interaction to gain Interest in price sensitive market Dedicated channel for Deals & of...
Deals & Offers Channel
 
Social Media drive revenue for last minute travel Normal Weekend Internet Booking Merdeka Weekend Booking Profile Last Min...
Thank You
 
‘ What’s Your India’ Social Media Campaign Period: March – July 2010
Objective of Campaign   <ul><li>Show them India.  To give non-Indian travelers a good reason to consider India as their ne...
Idea : 2 Prong Approach <ul><li>Let the consumers Introduce India (Blog.airasia.com) </li></ul><ul><li>A blog series to do...
Profile of Bloggers
Something for the Consumer <ul><li>Blog entry will be roll out on a weekly basis. </li></ul><ul><li>Souvenirs from India w...
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=198490&id=18801397386
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=219586&id=18801397386
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=205599&id=18801397386
Profile of Bloggers Jonathan McGeorge Loves break-dancing , Aikido,  music,  travelling ,  discovering Asia Originally fro...
Blog entry on India <ul><li>Dilly Delhi (8036 views) </li></ul><ul><li>http://blog.airasia.com/index.php/dilly-delhi </li>...
<ul><li>What's Your India - Chennai senses  </li></ul><ul><li>(5349 views) </li></ul><ul><li>http://blog.airasia.com/index...
<ul><li>What's Your India: From backwaters to  </li></ul><ul><li>back offices (2237 views) </li></ul><ul><li>http://blog.a...
<ul><li>What's Your India: Tummy Rumble in  </li></ul><ul><li>Trivandrum (4188 views) </li></ul><ul><li>http://blog.airasi...
Find out what’s written in the stars for you with Madam Araisia!
Creative Idea <ul><li>Indians are incredibly spiritual and India is generally regarded as a mystical destination – colourf...
Creative Idea  <ul><li>In India, there’s a famous fortune-telling method, where fortune tellers lay out a bunch of cards a...
1 2 <ul><li>Explanation:  </li></ul><ul><li>Animation to show 9 Indian </li></ul><ul><li>destination in India and  </li></...
1 <ul><li>Explanation:  </li></ul><ul><li>When user hover on the  </li></ul><ul><li>thumbnail, it will present </li></ul><...
1 <ul><li>Explanation:  </li></ul><ul><li>Expanded version of  </li></ul><ul><li>the thumbnail with write ups </li></ul><u...
2 1 <ul><li>Explanation:  </li></ul><ul><li>User will be asked several </li></ul><ul><li>questions with inclusion of  </li...
1 <ul><li>Explanation:  </li></ul><ul><li>Interesting places based  </li></ul><ul><li>on the 9 pillars of interest i.e. </...
<ul><li>C:Documents and SettingsTeoDesktopFuture LabAAIndiaCreativesMocks3AA-india-3a-Question.jpg </li></ul>
 
 
 
 
 
 
<ul><li>Explanation:  </li></ul><ul><li>Result page where the  </li></ul><ul><li>astrology is revealed, with </li></ul><ul...
1 <ul><li>Explanation:  </li></ul><ul><li>Check our friends who </li></ul><ul><li>has the same astrology. </li></ul><ul><l...
Explanation:  1. User can also check their compatibility with friends who has taken the test.  1
Total active users 40,132 monthly active users
Active Users (Engagement) An average of 1,588 users engage with the app each day.
Unique Canvas Page Views An average of  5.03 page views  each day
Conclusion <ul><li>A total of  40,132  active users using this app monthly (no carrot and no banner buys) – max base of 14...
Thank You.
Best use of social media to drive revenue Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
Facebook FanDay Karlis Smiltens Web Marketing Manager October 1, 2010
How it started?  Start Results Special, but not enough FanDay
Special, but not enough Results FanDay Start Special, but not enought
Voting for best to win Results Start FanDay Special, but not enough
FanDay for Friends Results Start FanDay Special, but not enough
Results <ul><li>Interaction </li></ul><ul><li>Clear feedback on price policy </li></ul><ul><li>Response rate from differen...
Thank you!
 
 
 
Product Innovation
Media Innovation More Engagement Less Announcement
 
 
 
 
<ul><li>$0 </li></ul>
<ul><li>538,000 Seats in 24 hours </li></ul>
20% Promo Fares 80% Non Promo
Thank You
Period: 26 July – 31 July 2010
Teaser Strategy <ul><li>Objective: </li></ul><ul><li>Exclusive pre-notification for fans on social media </li></ul><ul><li...
Launch Strategy <ul><li>Objective: </li></ul><ul><li>To communicate ONE of a kind deals as no other airlines is selling RM...
The 'Mind Blowing Fare' buzz was created largely through AirAsia Social Media Channels in 8 countries
Total fans:418,516 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans:112,971 Freq: 2 teaser,  1 launch  2 de...
Total fans:42,930 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 13,184 Freq: 2 teaser,  1 launch  2 des...
Teaser day 1
Teaser day 2
Crisis Management Bargain hunters 101 (Self-help check list) To highlight common technical issues faced  by fans and to pr...
 
AirAsia sets yet another  WORLD RECORD by selling more than  538,000  seats in 24 hours!
Thank You.
Best use of social media in a crisis situation Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
ASH OVER EUROPE  MODERN CRISIS MANAGEMENT @ SWISS SEPTEMBER 2010, CHRISTIAN LÜDI
ASH OVER EUROPE
ASH OVER EUROPE   SUMMARY <ul><li>Integration of Social Media Management into Emergency Command Center at the Airport </li...
ASH OVER EUROPE   EXAMPLES
ASH OVER EUROPE   ADVANTAGES OF SOCIAL MEDIA <ul><li>Popular </li></ul><ul><li>Easy </li></ul><ul><li>Quick/‘Live‘ </li></...
ASH OVER EUROPE   LEARNINGS <ul><li>- English only </li></ul><ul><li>- Integration of our Service Center? </li></ul><ul><l...
SOCIAL MEDIA  FACTORS OF SUCCESS <ul><li>Patience </li></ul><ul><li>Relevance </li></ul><ul><li>Sustainability </li></ul><...
THANK YOU!   ANY QUESTIONS?
Best use of Social Media in a Crisis Situation Icelandic ash cloud crisis
SimpliFlying Hero of the Year 2010 Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE Aurelie Valtat, EuroControl
Congratulations to all the winners! Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
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<ul><li>C:Documents and SettingsTeoDesktopFuture LabAAIndiaCreativesMocks3AA-india-3a-Question.jpg </li></ul> SimpliFlying Awards Finalists presentation

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