These were slides first presented by Shashank Nigam for the ancillary revenues and airline branding webinar, conducted by SimpliFlying.com. Learn how you can: * Make un-bundling work to suit your customers' lifestyles * Entice customers through "reverse-bundling" in the recession * Maximize existing revenue channels, without compromising the brand * Cultivate new revenue channels using Web 2.0 tools, like Facebook, Twitter and blogs * Increase conversion rates for ancillary channels * Keep the brand intact while earning more per customer The webinar includes eye-opening case studies from leading airlines like RyanAir, AllegiantAir, AirAsia, Virgin Blue, JetBlue, Southwest and Singapore Airlines.