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shannonboudjema

"What the hell is going on?" underwent an overhaul. A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it. The last few slides are full of useful resources as voted on by your peers.

TecnologiaDesign
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Social + Technology = Change Evolution Transformation Reshaping of humanity Global reach Revolution
The perfect storm… ,[object Object]
Social Media is the name of the bucket that contains all the catalysts that enable people to collaborate and converse online . Social Media
Social Media Marketing is leveraging those catalysts to listen, collaborate and engage ultimately creating brand fanatics Social Media
What is a catalyst?
Catalysts by activity… www.WordTracker.com www.Compete.com www.Co.Mments www.YahooPipes.com www.YouTube.com www.SocialMention.com Compile key words that help you listen to the right conversations. # tags. LISTEN SNing sites Facebook.com Linkedin.com Digital device: angry whopper Sponsor a community platform Social Giving: incented tweets Answer questions, comment, share UStream.com ENGAGE Being everywhere your customer expects you to be. Leveraging social spaces as customer service extensions. Regular and relevant content on blogs, twitter and more. CREATE FANATICS Google Wave Vote, Rate, Share www.Twitter.com Apps Fan Pages Wikis Community Managers COLLABORATE
The Rules of Engagement: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before Social After Social Visuals courtesy of Forrester Social has not replaced Marketing… it’s just changed how we play it.
Why should I care? ,[object Object],Because smart marketers monitor market trends, study emerging media and stalk the evolution of consumer behavior.
[object Object]
= USD$6.25million Social as an income stream: + … and counting.
If you aren’t visible, then you don’t exist: 80% of companies use LinkedIn to find their next employee.
Social Networking is still more popular than porn. First quoted by TIME magazine 2007.
78% of people trust the recommendations of their network. 20% trust ads. And their network include total strangers!
This is no longer about why Social. It’s about ‘How’ Social.
So… I have a really cool skin care line… ,[object Object],[object Object],[object Object],[object Object],Glad you asked!
Word Webs, Audits, Digital Footprints. Audit you and your competitors.
Your skincare audience – paint a picture. Demographics Psychographics Social Technographics Dove campaign for Real Beauty.
 
Listen | Observe | Learn
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Found! But consider the fork in the road…
Ask Questions. Respond to complaints. Conduct polls. This is you showing up everywhere your audience lives online. Co-llab-or-ate with the Consumer! <gasp!> ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do I mean?
Engage. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not that sort of engagement silly!
Social Media Success is losing control of your message to an audience of fanatics who promote you and propel your message for you while giving you consistent and accurate feedback .
Social Media – Useful Information, Links, People and More! How To Sites: www.ehow.com www.commoncraft.com www.mashable.com/HowTo www.YouTube.com – search <How to AND Twitter> www.whitepapersource.com www.Facebook.com/DellSocialMedia 8part book series on how to use SocialMedia for sm. Business Kick A** Social Media Sites www.Mashable.com www.Womma.com – check out their sm. Biz section Social Technographics – Get to know your audience http://www.forrester.com/Groundswell/profile_tool.html Social Media Case Studies http://www.beingpeterkim.com/2008/09/ive-been-thinki.html
Social Media – Useful Information, Links, People and More – Continued. Social Bookmarking Sites – Best of… http://www.mintblogger.com/2008/02/definitive-list-of-30-popular-social.html Which sites should be on your radar? www.Alexa.com - Top 100 sites by country! www.AWeber.com – professional newsletter management. www.PRWeb.com – PR newswire www.StumbleUpon.com – use to promote yourself and others www.Tribe.net | www.FourSquare.com – localized SNing services www.facebook.com Fan Pages – Real time live search. Get one. Rank your website for Free! http://website.grader.com/ Helpful People to follow on Twitter @ShannonBoudjema – Awesome at Life! @ClydeBloom – Twitter Teacher @DavidSpinks – child prodigy. @SteveSaylor – Designs wordpress based sites. www.stevesaylor.com @unmarketing – his name says it all really. @KeithBurtis – Social Media Strategist @DannyBrown – Changing the world with Social
Social Media – Useful Information, Links, People and More – Finally… Twitter Toolbox: http://mashable.com/2007/09/29/twitter-toolbox/ www.tweetdeck.com – this is friggin brilliant! www.twitback.com www.Twellow.com FREE Ebooks www.scribd.com Slideshare.net – online powerpoint presentations Search for other people’s content or upload your own – brilliant! Wordpress.com – get a blog! Call @SteveSaylor to help you out with a kick a** site – www.stevesaylor.com – Tell him I sent you. LinkedIn How to: http://www.cincyrecruiter.com/cincy_recruiter/2009/01/25-resources-to-help-you-understand-how-to-use-linkedin.html
Let’s connect. www.linkedin.com/shannonboudjema Tweet with me @ShannonBoudjema Shannon@ShannonBoudjema.com Mwah! You’re beautiful! Last revised: 14 December 2009

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Social + Technology

  • 1. Social + Technology = Change Evolution Transformation Reshaping of humanity Global reach Revolution
  • 2.
  • 3. Social Media is the name of the bucket that contains all the catalysts that enable people to collaborate and converse online . Social Media
  • 4. Social Media Marketing is leveraging those catalysts to listen, collaborate and engage ultimately creating brand fanatics Social Media
  • 5. What is a catalyst?
  • 6. Catalysts by activity… www.WordTracker.com www.Compete.com www.Co.Mments www.YahooPipes.com www.YouTube.com www.SocialMention.com Compile key words that help you listen to the right conversations. # tags. LISTEN SNing sites Facebook.com Linkedin.com Digital device: angry whopper Sponsor a community platform Social Giving: incented tweets Answer questions, comment, share UStream.com ENGAGE Being everywhere your customer expects you to be. Leveraging social spaces as customer service extensions. Regular and relevant content on blogs, twitter and more. CREATE FANATICS Google Wave Vote, Rate, Share www.Twitter.com Apps Fan Pages Wikis Community Managers COLLABORATE
  • 7.
  • 8. Before Social After Social Visuals courtesy of Forrester Social has not replaced Marketing… it’s just changed how we play it.
  • 9.
  • 10.
  • 11. = USD$6.25million Social as an income stream: + … and counting.
  • 12. If you aren’t visible, then you don’t exist: 80% of companies use LinkedIn to find their next employee.
  • 13. Social Networking is still more popular than porn. First quoted by TIME magazine 2007.
  • 14. 78% of people trust the recommendations of their network. 20% trust ads. And their network include total strangers!
  • 15. This is no longer about why Social. It’s about ‘How’ Social.
  • 16.
  • 17. Word Webs, Audits, Digital Footprints. Audit you and your competitors.
  • 18. Your skincare audience – paint a picture. Demographics Psychographics Social Technographics Dove campaign for Real Beauty.
  • 19.  
  • 20. Listen | Observe | Learn
  • 21.
  • 22.
  • 23.
  • 24. Social Media Success is losing control of your message to an audience of fanatics who promote you and propel your message for you while giving you consistent and accurate feedback .
  • 25. Social Media – Useful Information, Links, People and More! How To Sites: www.ehow.com www.commoncraft.com www.mashable.com/HowTo www.YouTube.com – search <How to AND Twitter> www.whitepapersource.com www.Facebook.com/DellSocialMedia 8part book series on how to use SocialMedia for sm. Business Kick A** Social Media Sites www.Mashable.com www.Womma.com – check out their sm. Biz section Social Technographics – Get to know your audience http://www.forrester.com/Groundswell/profile_tool.html Social Media Case Studies http://www.beingpeterkim.com/2008/09/ive-been-thinki.html
  • 26. Social Media – Useful Information, Links, People and More – Continued. Social Bookmarking Sites – Best of… http://www.mintblogger.com/2008/02/definitive-list-of-30-popular-social.html Which sites should be on your radar? www.Alexa.com - Top 100 sites by country! www.AWeber.com – professional newsletter management. www.PRWeb.com – PR newswire www.StumbleUpon.com – use to promote yourself and others www.Tribe.net | www.FourSquare.com – localized SNing services www.facebook.com Fan Pages – Real time live search. Get one. Rank your website for Free! http://website.grader.com/ Helpful People to follow on Twitter @ShannonBoudjema – Awesome at Life! @ClydeBloom – Twitter Teacher @DavidSpinks – child prodigy. @SteveSaylor – Designs wordpress based sites. www.stevesaylor.com @unmarketing – his name says it all really. @KeithBurtis – Social Media Strategist @DannyBrown – Changing the world with Social
  • 27. Social Media – Useful Information, Links, People and More – Finally… Twitter Toolbox: http://mashable.com/2007/09/29/twitter-toolbox/ www.tweetdeck.com – this is friggin brilliant! www.twitback.com www.Twellow.com FREE Ebooks www.scribd.com Slideshare.net – online powerpoint presentations Search for other people’s content or upload your own – brilliant! Wordpress.com – get a blog! Call @SteveSaylor to help you out with a kick a** site – www.stevesaylor.com – Tell him I sent you. LinkedIn How to: http://www.cincyrecruiter.com/cincy_recruiter/2009/01/25-resources-to-help-you-understand-how-to-use-linkedin.html
  • 28. Let’s connect. www.linkedin.com/shannonboudjema Tweet with me @ShannonBoudjema Shannon@ShannonBoudjema.com Mwah! You’re beautiful! Last revised: 14 December 2009