the mobilemarket<br />Shane Williamson<br />shane@mobilemondaysydney.com<br
/>0414 987 393<br />Twitter: @shanewilliamson<br />Blog: shanewilliamson.spaces.live.com<br />

mobile worldwide<br />

global telecom services market<br />iDate
“Mobile 2010 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr<br />

over 4.6 billion active mobile
subscriptions<br />Jan 2010 <br />

825 million registered automobiles<br />

1.2 billion PCs in use<br
/>* Includes laptops, netbooks etc.<br />

1.6 billion TV sets in
use<br />

1.7 billion internet users<br />

1.8 billion unique holders of
credit cards<br />

1.5 Billion<br />1.7 Billion<br />825
Million<br />1.4 Billion<br />1.1 Billion<br />

over a billion new mobiles
are sold annually<br />

“We expect to see up
to 50 billion connected devices over the next 15 years……”<br />Alex Sinclair, Chief Technology & Strategy Officer GSMA15th February 2010<br />

mobile customers by region<br />iDate
“Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr<br />

In 59 countries mobile penetration
has exceeded 100%<br />

12 months<br />replacementcycle<br />3.5 years<br
/>

mobiles vs. fixed line<br />Vs<br
/>

Vs<br />

top 10 upload devices to
flickr<br />2008<br />

top upload devices to flickr<br
/>2009<br />

mobileaustralia<br />

in australia….<br />13.6 million 3G
mobiles<br />17.8 million mobile users<br />24.5 million mobile<br />subscriptions<br />2.5 millionmobile broadband<br />5.6 million smartphones<br />

in Australia one in five
mobile phone users are business users<br />

Mobile email remains the most
popular business application mobilised by 53% of corporate Australia<br />SOURCE: TELSYTE Australian Business Mobile Usage & Directions2009 End-User Survey<br />

the smartphone revolution<br />

smartphone<br />vs<br />featurephone<br />

Gartner Worldwide Mobile Phone sales
2009<br />global mobile sales 2009<br />

nokia<br />rim<br />apple<br />leading smartphone
manufacturersin 2009?<br />

nokia<br />rim<br />apple<br />80M<br />34M<br
/>24M<br />

leading smartphone operating system in
2009?<br />

80M<br />34M<br />24M<br />15M<br />2009
smartphone operating system market share<br />6M<br />

windows phone 7 series<br />

meet the mid<br />

microsoft“courier”<br />

the mobile ecosystem<br />

PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br
/>CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />

CARRIERS<br />ON DECK<br />OFF DECK<br
/>PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />

mobile phone companies<br />

Average Revenue Per User (ARPU)<br
/>subscribers<br />churn<br />

australian mobile customers<br />

australian mobile customers<br />

IMAGE<br />AUDIO<br />TEXT<br />CARRIERS<br />ON
DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />

DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br
/>SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<br />HSDPA+<br />3G<br />LTE<br />WIMAX<br />IMAGE<br />BLUETOOTH<br />WiFi<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />

DEVICE OPERATING SYSTEM<br />DEVICE<br />AGPS<br
/>CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<br />HSDPA+<br />3G<br />LTE<br />WIMAX<br />IMAGE<br />BLUETOOTH<br />WiFi<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />

USER INTERFACE<br />APPLICATIONS<br />DEVICE OPERATING
SYSTEM<br />DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<br />HSDPA+<br />3G<br />LTE<br />WIMAX<br />IMAGE<br />BLUETOOTH<br />WiFi<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />

USER INTERFACE<br />APPLICATIONS<br />DEVICE OPERATING
SYSTEM<br />DEVICE<br />AGPS<br />CAMERA<br />COMPASS<br />ACCELEROMETER<br />SMS<br />MMS<br />VIDEO CALL<br />DATA<br />VOICE CALL<br />HSDPA+<br />3G<br />LTE<br />WIMAX<br />IMAGE<br />BLUETOOTH<br />WiFi<br />AUDIO<br />TEXT<br />CARRIERS<br />ON DECK<br />OFF DECK<br />PORTALS<br />DEVICE MANUFACTURERS<br />SOFTWARE DEVELOPERS<br />CONTENT AGGRAGATORS<br />CONTENT LICENCEES<br />CONTENT CREATORS<br />

device ecosystems<br />

CONVERGENCE<br />

satellite<br />GPS<br />

Assisted GPS (AGPS)<br />2m to
10m<br />

device based – 2D codes<br
/>

google goggles?<br />

google goggles<br />(android)<br />

SAMSUNG BEAM<br />(Android)<br />

device based – networks<br />e.g.:
bluetooth / wifi<br />

bluepulse<br />www.bluepulse.com/<br />

“osaifu-keitai”<br />nearfield communications(nfc)<br />

biometrics<br />

digital deposit of cheques with
mobile camera<br />

scanning credit cards via mobile
(Squareup)<br />

http://www.tonchidot.com/<br />

Displaying real time digital information
on top of reality though the camera of the mobile phone.<br />http://layar.eu/<br />

arhrrrrr<br />

“sixth sense”<br />

“sixth sense”<br />

85% of users find mobiles
too difficult<br />

Thank you<br />Shane Williamson<br />shane@mobilemondaysydney.com<br
/>0414 987 393<br />Twitter: @shanewilliamson<br />Blog: shanewilliamson.spaces.live.com<br />