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MLM Training Lounge - Part 1 - Attraction Marketing - MLM Business Insanity

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Discover how you can have prospects seeking you out, rather than trying to “cold call” them. In the Attraction Marketing MLM training, you’ll discover the differences between traditional marketing and attraction marketing and uncover why attraction marketing is so powerful. You’ll also grasp the 3 valuable benefits of attraction marketing.

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MLM Training Lounge - Part 1 - Attraction Marketing - MLM Business Insanity

  1. 1. MLM BUSINESS INSANITY © MLM Business Insanity MLM TRAINING LOUNGE
  2. 2. WHAT IS NOT 3 ATTRACTION MARKETING? Bothering people handing out your samples/brochures and asking them to join your opportunity. © MLM Business Insanity
  3. 3. WHAT IS NOT 4 ATTRACTION MARKETING? SPAMMING people with your opportunity links. © MLM Business Insanity
  4. 4. WHAT IS NOT 5 ATTRACTION MARKETING? PosAng your opportunity links all over social media. © MLM Business Insanity
  5. 5. WHAT IS 6 ATTRACTION MARKETING? ACracAon markeAng is a marke,ng technique where a poten,al customer seeks out a solu,on to a problem they have. The business provides a solu,on (value) to the poten,al customer's problem. © MLM Business Insanity
  6. 6. TRADITIONAL MARKETING VS. 7 • Interrupt customer to get aCen,on • Aggressive adver,sing tac,cs • Must persuade customer of need • Strong sales pitch • Tells customer to buy © MLM Business Insanity • Customer seeking solu,on to problem • Seeking benefits of product or service • Customer knows they have need • Customer asks to buy • Educates rather than sells ATTRACTION MARKETING TRADITIONAL MARKETING ATTRACTION MARKETING
  7. 7. INTERRUPTION MARKETING VS. 8 INBOUND MARKETING © MLM Business Insanity Source: Moz.com
  8. 8. INTERRUPTION MARKETING VS. 9 • Paid/Rented Email Lists • Billboard Adver,sing • Outbound Sales Calls • TV, Radio & Print Ads • Forum & Comment Spam © MLM Business Insanity • Opt-­‐in Email Lists • Blogging • Social Media • Content Crea,on • Video Content INBOUND MARKETING INTERRUPTION MARKETING INBOUND MARKETING
  9. 9. ARE YOU 10 A PROFESSIONAL? HOW DO PROFESSIONALS ACT? © MLM Business Insanity
  10. 10. WHY IS 11 ATTRACTION MARKETING POWERFUL? TradiAonal markeAng tries to persuade a poten,al customer into buying. ACracAon markeAng educates, rather than sells, the poten,al customer about the benefits of a product or service and fosters a rela,onship built on know, like and trust. © MLM Business Insanity
  11. 11. WHY IS 12 ATTRACTION MARKETING POWERFUL? PSYCHOLOGY People dislike being told what to buy. People like engaging in a rela,onal experience that helps them solve their problems. © MLM Business Insanity
  12. 12. ATTRACTION MARKETING 13 BENEFITS Your poten,al customers have a subconscious aCracAon to you when you are a perceived leader and provide a high level of value to them. © MLM Business Insanity
  13. 13. ATTRACTION MARKETING 14 BENEFITS 3 CORE BUSINESS BENEFITS 1. Your business is found online by more qualified poten,al customers. 2. You convert more poten,al customers into leads and leads into customers. 3. You are posi,oned as the expert and poten,al customers come to you. © MLM Business Insanity
  14. 14. ATTRACTION MARKETING 15 TAKES TIME STRATEGY ACrac,on marke,ng doesn't happen overnight. You must be pa,ent and consistent in developing this strategy. © MLM Business Insanity
  15. 15. ATTRACTION MARKETING 16 STRATEGY 6 PARTS TO DEVELOP YOUR STRATEGY 1. Ideal Customer 2. Envision Your Success 3. Building A Sales Funnel 4. Ge_ng Social 5. Driving Traffic 6. The Follow Up © MLM Business Insanity
  16. 16. THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 17 COMPLIMENTARY TRAINING AVAILABLE AT: MLMBUSINESSINSANITY.COM © MLM Business Insanity

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