Social CRM slide deck from Shane Gibson's social crm presentation and webinar done for CDC Software / Pivtoal CRM.

1. Using Social Media & Social Networks to Drive Sales @shanegibson

2. “I think that’s going to break.”

3. “The Customer Owns Your Brand”

4. 600 Million

5. 90 Million

6. 100 Million updates/day

7. 1Billion views/day

8. Social media marketing is about LISTENING

9. LISTENING http://Search.twitter.com http://Google.com/alerts http://Blogsearch.google.com http://facebook.com/search http://www.linkedin.com/signal/

11. #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #SCRM Rules of Engagement

12. Being

14. #SCRM = Smart Engagement Conversation Channels SCRM Monitoring Social email Values Preferences Data Relationship History Business Intel Personal Intel 360 view SCRM

15. How to win Realize that marketing/sales is a conversation Monitor and respond in real-time Get social with a tool like Pivotal SCRM Socialize your entire business and get ready for Web 3.0 and Customer 3.0

16. Resources http://closingbigger.net http://socialized.me/cdc http://twitter.com/shanegibson