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How Social Media and Social Networking are Turning Sales and Marketing Upside-down,[object Object],@sjagger @shanegibson,[object Object]
“I think that’s going to break.”,[object Object]
“The Customer Owns Your Brand”,[object Object]
We Still Use Old Media,[object Object]
600 million,[object Object]
90 Million,[object Object]
100 million updates/day,[object Object]
1Billion Views/Day,[object Object]
“If you think you are a leader and no one is following you...,[object Object],You’re actually just going for a walk”,[object Object]
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
The Reverse Drip,[object Object]
Don’t outsource your personal brand  ,[object Object]
Social Media Belongs to Everyone,[object Object]
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
George Moen – CEO, Blenz Coffee,[object Object]
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Rules of Engagement,[object Object],#1 Stop pitching and start connecting,[object Object],#2 Doers win in the game of social media,[object Object],#3 It’s not about you,[object Object],#4 Be fearless in your contribution to community,[object Object],#5 Don’t be a social spammer, engage,[object Object],#6 Be authentic,[object Object],#7 Be consistent,[object Object]
Listening,[object Object],Social media is more about listening and dialogue than it is about broadcasting.,[object Object]
Listening Tools,[object Object],http://Search.twitter.com,[object Object],http://Backtweets.com,[object Object],http://Google.com/alerts,[object Object],http://Blogsearch.google.com,[object Object],http://www.twazzup.com/,[object Object]
Twitter search,[object Object]
Backtweets,[object Object]
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Twazzup,[object Object]
Hootsuite.com,[object Object]
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!
Use Multiple Channels,[object Object],Engagementdb.com,[object Object]
Getting Real,[object Object]
Launch Plan,[object Object],Identify Your Goal,[object Object],Identify Your Target Audience,[object Object],Pick the Right Platforms,[object Object],Map out Social Etiquette and Policy,[object Object],Implement Listening and Engagement Strategy,[object Object],Know Your Market Intimately,[object Object],Create Content Mixing Marketing and Community,[object Object],Get Sociable!,[object Object]
Resources,[object Object],StephenJagger.com,[object Object],Closingbigger.net,[object Object],@ShaneGibson,[object Object],@SJagger,[object Object]

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Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

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Notas do Editor

  1. Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: HummerUbertor: Competitor Spam story
  4. Canpages Business is changing
  5. Shane share’s his favorite quote
  6. Steve covers Disengaged. Introduces thought leaders.
  7. Steve Introduces the Reverse Drip
  8. Steve talks about Realtors – Shane talks outsourcing networking
  9. Steve talks about the CEO. Shane talks Army and social media policy.
  10. Shane talks about George – Power Bar story.
  11. Shane is odd.
  12. Shane id odd