Sample business plan for commercial carpet & tile cleaning services. Some of the topics are summary, break point spreadsheet, sales, operations plan, and marketing.

1. This is a quick exercise on putting together a commercial carpet cleaning business plan. The
goal is to create a quick 1 page business plan template that can be added to and changed over
time. Now we can find plenty of software nowadays to create 30 page templates to submit to a
bank or investor. This plan is more for us small business owners to actually use on a monthly
basis or at least a couple times a year. The idea is to ask what if questions for our business and
come up with a written plan of answers. This way when bad things do happen (and they will I
can guarantee it) we have a pathway already set up of what the next move is.
All a business plan really is asking questions of what the next move is or what do we do if X
happens. Vans/equipment will breakdown, employees quit, vendors fail, we know this for 100 %
fact. When this inevitably does happen we want to be prepared with a written plan of what to do
next.
Commercial Carpet & Tile Cleaning Business Plan Template
Summary
Description– providing specialty cleaning services to local businesses. New start up
independently owned, S-corp with 1 shareholder.
Services- Carpet steam cleaning, tile/grout, low moisture carpet and VCT floor care
Market– All businesses with 10 or more employees located in XYZ County. A focused will be
placed on medical, restaurants and churches.
Operations– Most services will use a 2 man team (lead/technician). Local distributor is
providing van/equipment brand new and most supplies. Two online suppliers for specialty items
and back up. Insurance required is commercial vehicle and liability of $1 million, plus all payroll
taxes.
Back up plan has been established with 2 local contractors for emergencies and overflow work.
Initial location is working out of the home office with 2 vans (1 new/1 very used). Minimal
inventory of 1 week supply for common detergents/supplies.
Sales & Marketing– an initial target of 1000 businesses will be contacted 4-6 x year through a
combination of door to door sales, telephone and direct mail. Research will be done to see search
volume in internet marketing space and social media.
Financial– Revenue goals of $150k a year in new business will be based on a goal of 55% gross
profit with the long term goal of 60%. Net profit goal is 20% and long term 25%. Cash reserves
of 3x monthly billing must be kept and debt ratio of 1:3 of cash. Debt will only be used for long
term purchases of vans, building, large equipment.
Management– determine strength and weaknesses of owners in sales/admin/operations. Seek
out professional help through courses, training, equipment selection and hiring of future staff in
weak areas.

2. BreakevenPoint
Fixed costs $1000 month – Cost of job(cogs) $135- Average Job $300
Jobs Revenue Fixed Cost COGS Total Cost Profit
0 0 1000 0 1000 (1000)
10 3000 1000 1350 2350 650
20 6000 1000 2700 3700 2300
30 9000 1000 4050 5050 3950
50 15000 1000 6750 7750 7250
1000 30000 1000 13500 14500 $15,500
Marketing/Sales
The initial phase will use a dual plan of target marketing approx. 1000 businesses with tailored
messages to each specific target (industry) through direct mail/door to door/telephone. The 2nd
part is a mass message appealing to most businesses through social media/website/seo.
Targets are restaurants, small medical (less than 10k sqr ft) and churches. The geographic area is
X county
Restaurants– 500 restaurants all in X county- the main services will be tile/grout, carpet
cleaning, upholstery. The main goal is selling all inclusive packages EX. 4x year carpet, 1x
furniture, 2x year tile. Marketing will focus on visiting door to door in mornings/mid afternoon
on a 4x year rotation. Follow up of mail/email 4x year.
Small Medical – 300 offices with less than 20 employees (doctors, dentist, all specialties) in X
county. Services carpet cleaning, upholstery. The goal is packages of 2-4x year with office
furniture 1x year, 1 service call (spot cleaning) will be offered at no charge for any package of 2x
year or more. Marketing will be telephone 4x year rotation with 4x year cold mail to “office
managers”. After qualified follow up email 4x year.
Churches– 200 churches all employee sizes in county X. Services carpet and cleaning of pews.
Packages of 2-4x a year with 1x year pew cleaning (if fabric). 1 Spot cleaning per year offered
for any package. Telephone campaign of 3x year with cold letter/flyer 3x year.
Mass Marketing– 6 page Website has been developed including blog updated weekly with how
to tips. Portfolio section is also created with specific job pics and videos. Research is under to
determine search volume on internet to budget amount needed for seo and adword campaigns.
Van painted in company colors/lettered, uniforms, website, printed materials in uniform brand.
Sales will all be done by owner with a marketing assistant of 20 hours week to set appointments
(approximately 300 per week) direct mail, email.
All door to door will be done by owner 7 hours week in 2 short morning shifts of
Tuesday/Friday.

3. 6 Sell sheets will be made to cover the 3 different industry targets and 3 more to focus on the
services.
6 email templates
6 postcard templates
Commercial based CRM used ;
Operations
Location- home based with small rental storage
Carpet steam cleaning– a Butler pto truckmount system for carpet/upholstery/hard surface
cleaning. Standard 14 in wand. Every service will include a thorough vacuuming, scrubbing and
extraction. Floor fans will be used when necessary.
Encapsulation or low moisture carpet cleaning using cimex carpet scrubber. Every encap job
will consist of detail vacuuming using a backpack for corners/edges and commercial vacuum
with brush. Power scrub using scrub pads and follow up pass with absorbent pads.
VCT- 2 floor machines (low/high) and 1 wet vac with squeegee bar.
Hard surface– each area will be scrubbed first with rotating brush machine and extracted with
pressure of 1000 psi.
Recruiting– Set up a rotation of running employment ads 2x year and scoring resumes.
Interview process includes phone and 2 on site interviews.
Training– initial training of 3 hours classroom with technical manuals and min 1 hour week for
3 months. Hands on training of 6 months with owner or lead person before working alone. Staff
meetings of 2x month for 1 hour paid.
Suppliers– 1 main local distribution outlet for most detergents and equipment maintenance. 2
Online suppliers for specialty items and back up.
Total Equipment
1 truckmount, 1 empty van, 2 floor machines, 1 cimex, 1 small portable, 1 wet vac, 3 wands, 1
upholstery tool, 1 stair tool, 1 hard surface, 1 detail hard surface.
Business hours of Monday to Saturday 6am to midnight