Presented by the University of Pennsylvania Career Services staff on the office wide effort to utilize social media and emerging technologies to serve our students, alumni and employers.
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Using Social Media & Technology to Extend Your Reach - EACE 2010
1. Using Social Media & Technology
To Extend Your Reach
EACE Conference 2010
2. Presented by
Kelly Cleary, College, Senior Associate Director
Barbara Hewitt, Wharton, Senior Associate Director
Shannon Kelly, Job & Internship Coordinator
Mylene Kerschner, Information Resources Manager
Claire Klieger, College, Associate Director
Rosette Pyne, Engineering, Senior Associate Director
4. Who Do We Serve?
• 16,000 current students
– Undergraduates in four schools
– Graduate students in 9 schools
• Alumni from all programs
5. Technology & Staffing
• Use of technology is office-wide
• Varying degrees of interest and
comfort with technology
• Office has redefined roles but not
increased number of staff
6. Preferred Ways to be
Notified About Events
Twitter 74
Facebook 161
Student Newspaper 302
Texts 370
Flyers 431
Penn Calendar 480
CS Website 1690
Email 4003
0 2000 4000 6000
7. Email Use
• Preferred notification method
• Less than 3% of survey respondents did not want
emails
• Respondents evenly split between preferring
weekly digest format or individual emails with
clear subject lines
• Last year staff replied to 18,347 student/alumni
email inquiries
8. Preferred Ways to Learn
How to Do Something
Appointment 2461
1360
In person presentation/panel 2008
Online workshop 1348
1107
1084
CS Website 1767
Blog 301
295
View Video 1509
Instant Message 214
Webinar 212
Summer 2009
Spring 2010
Printed resources 127
0 500 1000 1500 2000 2500 3000
23. Videos
• Can provide easily digestible content to much
wider audience, especially alumni
• Upfront investment of time and money for
equipment
– Camera
– Video editing software
• Posting videos is free
• No elaborate set-up or
training is required
http://vimeo.com/penncareerserv
27. Video Tips
• The more interactive/visual, the better
• Less (time) is more
• Take advantage of online resources:
– Blueberry Flashback
• Utilize the knowledge and abilities of student workers or
clubs/organizations
29. Online Workshops
Programs & Workshops
Attendance
12,000
• Convenient and 11,000
10,000
efficient 9,000
8,000
Programs &
Workshops
Attendance
• Types of programs 7,000
6,000
that work well
• Articulate vs.
PowerPoint option
30.
31. Webinars
• Response to supply & demand
• The power of partnerships
• Logistics & technical requirements
32. Webinar Tips
Failure to prepare is
preparing to fail.
(Benjamin Franklin)
• Preparing content
• Preparing
technology &
logistics
Kite
• Challenges Break
33. Texting
• Introducing text messages from Career
Services
• Why do it?
– It’s where the students are right now
– Students pay more attention to text messages
– Remind students about programs and
increase participation at events
http://sms411.net/how-to-send-email-to-a-phone/
34. Texting
• How to text to groups?
– Use Survey Monkey
– Identify the carrier’s extension
• For example 215-555-1212@vtext.com
– Create a listserv
– Limit the characters to 160
• Uses for text messages
35. Videoconferencing
• Videoconferencing is being used in a few
different ways in Career Services
– Employer Interviews
– Network with alumni to learn about
employment practices and opportunities in a
foreign country
36. What’s Next?
Short Term
• Optimize website for smart phones
• Broader use of texting
• Use of Skype
• Evaluate use of Google voice
• Implement more technology with
employers
• Continually reevaluate what is working
and what is not
37. Social Media Reach
October 2009 January 2010 April 2010
11285
9724
8954
5791
4309
3739
2383
1750
1279 1418 1246
482 548 660
Facebook Fans Twitter Followers LinkedIn Members Video Views Blog Hits (per month)
38. Summary
& Tips
• Technology is user-friendly and often free
• Most technology platforms come with free
statistics software to track use
• Students can access content when and how
they want it
• Share workload and utilize student
workers
• Start Small