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Chapter 10 Product Strategies: Basic Decisions & Product Planning
Chapter Outline ,[object Object],[object Object],[object Object],[object Object]
Chapter Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chapter Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product ,[object Object]
New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theory of International Product Life Cycle (IPLC) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Standardization vs. Product Adaptation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Standardization vs. Product Adaptation ,[object Object],[object Object],[object Object]
Mandatory Product Modification ,[object Object],[object Object],[object Object],[object Object]
Optional Product Modification ,[object Object],[object Object],[object Object],[object Object],[object Object]
Optional Product Modification ,[object Object],[object Object],[object Object],[object Object],[object Object]
International Product Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
International Product Strategies ,[object Object],[object Object],[object Object],[object Object]

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product strategies

  • 1. Chapter 10 Product Strategies: Basic Decisions & Product Planning
  • 2.
  • 3.
  • 4.
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