2. CoachingPortal®
Making the world a better place by supporting
the people that support and stimulate others
to make them able to live the life they
imagined
4. What: coachingportal.com is the worlds most (and
only) comprehensive and intuitive digital tool and
arena for a smoother day-to-day running of
consulting businesses (small and large) for verified
lifecoaches/mentors.
Their clients will be able to book, organize and pay
for one-to-one or group sessions with professional
mentors, life-coaches and therapists in every field
and in every topic.
5. How: coachingportal.com has made it our mission,
through open and easy to use digital tools, to
ensure a fruitful and problem free match between
clients and their mentor/consultant.
Booking and billing can often make the
consultant/client relationships limp – we aim to
digitally lubricate these non coaching issues in
order for the coaches to be 100% focused on
coaching/client results.
6. Why: There are no other fully comprehensive coaching
portal/digital tool available. The market is huge, but is
not professionally organized on a broad scale.
Coachingportal.com will also enable schools,
associations and other communities to find an
international arena on which to promote their products
and services.
A future success of coachinportal.com will also yield a
more widespread acceptance towards seeking and
paying for a personal consultant/mentor.
8. Position
Today, there is, no other “category-tool” constructed the
same way as coachingportal. The coaching- category
has had no arena on which the multitude of suppliers
can develop, promote and market their services.
Although the topics and areas are largely the same from
one country to the next, there are little, if any, collegial
contact or community building activities that benefits the
overall (global) category.
We will take on this responsibility – and we have already
received acclaim for taking on the formidable task in
developing such an arena from professionals within the
category.
.
9. International “coachingportals”*
Associations, unions, schools,
universities, groups and other
bodies where life-coaches,
advisers, counsellors, mentors
and others congregate – online or
in person to execute their
profession.
9
(O-desk – TED…)
Coachingportal.com
*CoachingPortal is the only one of its kind - it is
therefor difficult to find relevant competition or
benchmarks.
O-desk is the only similar system…
10. Differentiate or die!
We are the first truly open international tool where life-coaches
and mentors worldwide can organise their daily routines and
paperwork in order to focus on their clients and thus expand
their skills and business-related opportunities.
Our aim is to ensure, through astute technical but intuitive
tools, that the consultant/client relationships works smoothly -
from the initial client search and approach – all the way to the
end of the relationship.
We will invite every certified personal consultant, every union
or community and every acclaimed education facility on board
in order to ensure quality and fruitful development of the
category – and listen to their ideas and act and react on their
valuable feedback.
.
11. Differensiation rocket
This is where we are unique:
• Open, advanced technical platform/tool with international
approach
Category drivers – what the big brands do best:
• Have an education
• Certification from relevant organisation
• Billing system
• Certified consultants
What you have to possess to be a player in the
market at all:
• A website
• A title
s. 11
13. Mission:
Make the world a better place
by coaching people to find their true
potential so that they can live
the life they imagined
COACHINGPORTAL:COM
14. Identity prism –
CoachPortal.com
”You are
one of a
kind”
The brands physical
attributes
The distinct logotype and
intuitive web design
Relation between the
brand and the
user/customer:
The digital toolbox
– always at hand.
Reflection:
It’s my newer tiering
backoffice…
The customers self image:
CoachPortal makes it easier
for me to make a difference
in peoples lives
The culture that is
shared by the brand
and the customers.
Professional social
network
The caretaker
A team player on behalf of the
international coaching community
Brand personality
14
15. Strategic hierarki for
coachingportal.com
Mission:
Make the world a better place by
coaching people to find their true
potential
so that they can live the life they
imaginedGoals/target 2013 - 2015
Open Intuitive Inspireing
Share knowledge
and profits with
schools, associations
and other relevant,
communities and
networks
Become the most important international arena
for
lifecoaching/mentoring worldwide within 1000
days
Participate in
standardising and
quality assuring
lifecoaches,
mentors/consultants
world wide.
Make sure that
our online tools
are intuitive and
very easy to use
Stimulate the
mentors and
therapists to
promote themselves
in our network
Strategier:
Vision:
You are
one of a
kind.
Values:
15
16. Our vision:
“You are one of a kind” – Our goal is to be an important partner
and participate through the portal to inspire and help mentors and
lifecoaches help people so they are able to live the life they
imagined - today. Inspire and support people who search for a
better understanding of themselves and their personal potential
Our values:
Open, Intuitive and Inspiring. Open because openess it is the
fundamental idea behind the portal. Totally open for everyone who
find it to be both productive and inspiring to be there. Intuitive
because we are a tool – not an entertainment site. Inspiring in
order to play our part in expanding the category and lower the
barrier for contacting and trusting a coach/mentor.
