1.
Let’s Get Radical!
Stéphane Hamel
@SHamel67 #SPWK

2.
Governance, Culture
& Adoption
Objectives & Scope
Team & Expertise
Continuous
Improvement
Process &
Methodology
Tools, Data &
Technology
Digital Analytics Maturity
bit.ly/DAMSAT

3.
What are your objectives?
THEY.
HAVE.
NO.
CLUE.

4.
42 Analytics Experts Share
Their Best Strategy to
Define Actionable KPIs
Paul Kots
October 2016
online-metrics.com/actionable-kpi

5.
It’s 2015 — You’d Think We’d
Have Figured Out How To
Measure Web Traffic By Now
Sam Dean
July 2015
fivethirtyeight.Com

6.
How Google
Analytics Ruined
Marketing
Samuel Scott
August 2016
techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing
OMG!

7.
Impossible
Sergio Maldonado
October 2016
chiefmartec.com/2016/10/analytics-ceo-makes-passionate-case-marketing-attribution/
Don’t bs me!
Attribution

8.
Is your job hard?
Of course it is!
THIS. IS. FINE.

9.
RADICAL
rad·i·cal /ˈradək(ə)l/
adjective
1.(especially of change or action) relating to or affecting the fundamental
nature of something; far-reaching or thorough.
"a radical overhaul of the existing framework”

10.
Analysts Are
Change
Agents
Uncover the
Unknown
Unknowns
Embrace Agile
or Die
Never Ask,
Always
Propose
Radical Analytics Premises
DMAIC Is
Your BFF
Don’t Seek
Executive
Buy-In
Digital
Analytics is
Dead
Eat Your Own
Dog Food
bit.ly/radicalanalytic

11.
Digital Analytics
is Dead

12.
ANALYTICS
The
Science of
Analysis
How an organization
arrive at an optimal and
realistic decision
informed by data.
Stéphane Hamel
How to break
something complex
into smaller parts to
gain a better
understanding of it.
ANALYSIS

13.
Eat Your Own
Dog Food

14.
Triple Constraints Model
COST
TIMESCOPE

15.
Never
– ever –
complain

16.
Embrace Agile
or Die

17.
Lean Start-up
 Minimum Viable Product
 Continuous Deployment
 Actionable Metrics
 Test & Realign
 Accountability

18.
Product Thinking
In order to achieve (Vision) ,
our product/service will solve (User Problem)
for (Target Audience)
by giving them (Strategy) .
We will know it works when we see (Goal) .

19.
Never Ask,
Always Propose

20.
“WHAT”
vs.
“WHY”

21.
YES
NO

22.
DMAIC is
your BFF

23.
Problem Solving &
Optimization
Lean Six Sigma
 Reduce cost of complexity
 Increase velocity
 “Make it easy to do business with”
Define
AnalyzeImprove
Control Measure

24.
Don’t Seek
Executive
Buy-In

25.
Big issues
Grandiose solutions
Long, Costly, Risky
Exec
Sponsor
Disruptive innovation
Small experiments
Quick iterations
Small, incremental
victories
Grassroots
99%

26.
Accountable
Resources allocation
Motivate toward goals
MANAGE
Responsible
Improve your own processes
Deliver more value at a lower cost
Quantify your work
CONTROL
Subject matter expertise
Potential new areas
INFLUENCE

27.
Analysts are
Change Agents

28.
Privilege of Recommendation No Power of Decision

29.
Empowered
Analytics
Business
Outcomes &
Actions
Enabling
Capabilities
Analysis
Provides: Actionable insight &
recommendations
Communicate:
Business requirement & objectives
Supply:
Means, tools and data
Strategy
Goals
Technological capabilities &
constraints
Information architecture
Instrumentation & BI
Statistics
Analytical mindset
Problem solving
Synthesis
Communication

30.
Uncover the
Unknown
Unknowns

31.
Pilot Project/Proof of Concept/Experiment
LOWER THE RISKS
Break complex topic
into smaller part so
we gain a better
understanding of it.
ANALYSIS
RIGHT TO FAIL
LEARN

32.
Analysts Are
Change
Agents
Uncover the
Unknown
Unknowns
Embrace Agile
or Die
Never Ask,
Always
Propose
Radical Analytics Premises
DMAIC Is
Your BFF
Don’t Seek
Executive
Buy-In
Digital
Analytics is
Dead
Eat Your Own
Dog Food
bit.ly/radicalanalytic

33.
So… Realy… How Is It Going?
me@StephaneHamel.net

34.
(the fine prints)
Copyright © 2017 by Stéphane Hamel.
All rights reserved.
No part of this document may be used or reproduced in any manner whatsoever
without the express permission of the author, except in brief quotations
embodied in critical articles and reviews (with proper citation of source). No
commercial use of this material is permitted.
Stéphane Hamel
PO BOX 1123
St-Pierre, Qc G0A4E0
Canada
https://StephaneHamel.net
me@StephaneHamel.net