1. IF IT AIN’T BROKE DO (NOT) FIX:
USING UNIQUE BUSINESS MODELS TO MANAGE
CHANGE IN A CHANGING ENVIRONMENT
Prof. Waswa Balunywa
Principal, MUBS
1st Annual International Conference on T&M
UTAMU

2. FORMAT
1. If it ain’t broke, do not fix it
2. What is changing
3. Managing change with Business models
4. Some successful business models
5. How unique models are crafted
6. Conditions for entrepreneurial management
7. The way ahead

3. IF IT AIN’T BROKE, DO NOT FIX IT
 Popularized by Bert Lance an American
businessman.
 It meant if things are working well, there is no need
to worry about them
 Meaning this is a successful product
 True, successful products should be supported
 However, not in a changing environment
 This is the paradox of if it is successful, it is
obsolete.

4. WHAT IS CHANGING?
 Everything is changing
 Economies,
 Politics
 Demographics
 Culture
 Technology
 Organisations
 People

5. EVIDENCE OF THE CHANGE
 The internet
 Mobile phone
 Mobile money
 Same sex marriage
 Single parent families
 Endoscopic surgery
 The pill

6. MANAGING CHANGE WITH BUSINESS
MODELS
 Change is inevitable
 Change is anything new or different, thus innovation
 Change must be adopted to or orchestrated
 This can been done through unique Business Models (BM)
 BM is how an organisation creates and delivers value to its customers
 Its a strategy that creates unique products
 They define a whole industry

7. SOME SUCCESSFUL BUSINESS MODELS
 Those that stand out in the industry
 Offer unique products or services
 Distinguish themselves from others
 They redefine an industry

8. EXAMPLES OF UNIQUE BUSINESS MODELS
Mc Donald’s Restaurant
Walmart
E Bay
Amazon
Starbucks
Apple
Local examples
Red Pepper
Bukedde TV
MUBS

9. EXAMPLES OF LOCAL UNIQUE BUSINESS MODELS
Red Pepper
 A newspaper like any other
 Established in an industry already operating
 But hit the street with a unique business offer
 Exploited sex as a basis for sale

10. EXAMPLES OF LOCAL UNIQUE BUSINESS MODELS
Bukedde TV
 A Luganda news television
 Established in an industry dominated by several televisions like NTV,
WBS, NBS and DSTV
 Exploited Luganda as a local language
 Deals with only day to day issues that concern people
 Availed cameras to agents across Luganda speaking areas
 Took advantage of Luganda as a language spoken in Uganda
 Avoided politics

11. HOW UNIQUE BUSINESS MODELS ARE CREATED
 Through creativity and innovation
 Taking advantage of technology
 Creating and managing Change
 Thinking differently
 Being curious all the time
 Having a burning desire to improve
 Seeing the big picture

12. CONDITIONS FOR ENTREPRENEURIAL
MANAGEMENT
 Unique business models are innovations
 Innovation is a specific function of an entrepreneur
 Entrepreneurs have a compelling desire to achieve or succeed.
 They hate stability
 Dream
 A compelling desire to achieve

13. OBSTACLES TO CREATIVITY AND INNOVATION-
THINGS THAT PREVENT CHANGE
 Be practical
 I am not a creative person
 Follow all the rules
 Don’t be foolish
 To make a mistake is wrong
 Avoid ambiguity
 That is not logical
 I cannot do that
 That is not the right answer.

14. WAY FORWARD
 Change is inevitable
 It has to be adapted or orchestrated
 This requires an entrepreneurial mind which is
creative and innovative
 Organisations must be innovative and change
oriented to survive and succeed
 Organisations that do not change, will perish
 Except government units, government never dies
 Be entrepreneurial; change or perish

15. VISIT THE CHANGE ORCHESTRATION PAGE
https://www.facebook.com/thechangemvt?ref=hl