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Muhamed Shahid U V
SBU
• A fully functional and distinct unit of a
business that develops its own strategic
vision and direction.
• It is an impo...
Management of SBU
• Operate as an independent organization
with a specific focus on target markets.
• Large enough to main...
Management of SBU
• A strategic business unit (SBU) is a profit
centre which focuses on product
offering and market segmen...
Appliances Aero space Electronics
AppliancesElectronics
SBU Model
Advantage of SBU
Focus
Allows for the organization to concentrate
on the target audience and provide cost
leadership to th...
Advantage of SBU
Differentiation
Allows a company to meet the distinct
needs of the target audience by
supplying products ...
Advantage of SBU
Competitive Advantages
Provided through the ability to offer more value
to your customers.
Advantage of SBU
• Own separate ability to craft industry-
specific strategy as it relates to their
function.
• Helps to u...
1. The degree of autonomy given to each SBU
manager.
2. The degree to which an SBU shares
functional programs and faciliti...
Strategic Business Unit
Strategic Business Unit
Strategic Business Unit
Strategic Business Unit
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Strategic Business Unit

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Strategic Business Unit Defined
A strategic business unit is a fully functional and distinct unit of a business that develops its own strategic vision and direction.

Publicada em: Negócios
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Strategic Business Unit

  1. 1. Muhamed Shahid U V SBU
  2. 2. • A fully functional and distinct unit of a business that develops its own strategic vision and direction. • It is an important component of the company and must report back through headquarters about their operational status. What is SBU?
  3. 3. Management of SBU • Operate as an independent organization with a specific focus on target markets. • Large enough to maintain internal divisions such as finance, HR and so forth.
  4. 4. Management of SBU • A strategic business unit (SBU) is a profit centre which focuses on product offering and market segment. • SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
  5. 5. Appliances Aero space Electronics
  6. 6. AppliancesElectronics
  7. 7. SBU Model
  8. 8. Advantage of SBU Focus Allows for the organization to concentrate on the target audience and provide cost leadership to the company.
  9. 9. Advantage of SBU Differentiation Allows a company to meet the distinct needs of the target audience by supplying products and services that are valued by those specific user.
  10. 10. Advantage of SBU Competitive Advantages Provided through the ability to offer more value to your customers.
  11. 11. Advantage of SBU • Own separate ability to craft industry- specific strategy as it relates to their function. • Helps to understand which business activities contribute the most value. • Enable the ability to make decisions based on resources and efficiencies.
  12. 12. 1. The degree of autonomy given to each SBU manager. 2. The degree to which an SBU shares functional programs and facilities with other SBUs. 3. The manner in which the corporation is because of new changes in market. Factors determining the success of SBU

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