This document discusses the need for contextual social collaboration in businesses. It notes that while businesses have tried to centralize information in the past, email and individual siloed applications have prevented true collaboration. The presentation argues that social media has now surpassed email as the primary communication method, and cloud technologies allow for centralized collaboration platforms. An ideal platform would embed collaboration and social features directly into business processes and applications to break down silos. This would enable contextual recall and ad hoc workflows across departments in a way that current disconnected social "add-ons" to individual apps do not support.
10. So empower Employees
“In a world where a single
tweet can torpedo your
brand, you must
empower your
employees to solve the
problems of empowered
customers.”
– Josh Bernoff, Forrester
17. Too many nails…Too many emails!
• 88% of professionals
often receive
unnecessary email
• 55% report email at their
enterprise is “poor to
fair”.
• 54% often receive
warnings that inbox is
over‐the‐limit.
• 25% of email processing
time is wasted = 15
wasted
days/year/employee.
(For 10k employee co =
$152M wasted wages)
CohesiveKnowledge shared cumulative results from more than 1,000 corporate employee surveys conducted in 2005.
18. Slave to Email
• Each email is identically weighted.
• Reactionary. Anyone can email you.
• Become Pavlovian slaves to email.
• Majority is SPAM (85% of incoming mail is
"abusive email"*)
• Occupational “reply all” spam.
• Email technology stagnant for 20 years!
Ooooh…threading!
*Messaging Anti-Abuse Working Group, 100 million mailboxes, 2007
25. Contextual Collaboration
“One of the holy grails in the
collaboration market is the
ability to embed collaboration
services directly into
business processes.”
Matthew W. Cain
Research VP
Gartner, Inc.