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Harness The Power Of Social Marketing Bbb97

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Shailesh Ghimire
Shailesh Ghimire

Slides from the May 7, 2009 presentation organized by the BBB of Greater Arizona. The event was held at AIR Marketing.

BusinessTechnology
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Harness the Power of Social Marketing BBB Luncheon May 7, 2009
Our goal today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs White Label Social Networks Wiki’s eMails Social Networks
 
 
How to use Social Media
Social Media Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What it takes to succeed ,[object Object],[object Object]
Consumers
How are consumers using social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Consumers Do Online Source: Forrester Research
It's Reached a Tipping Point ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technologies Tour
Social Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Evaluating the Technology ,[object Object],[object Object],[object Object],[object Object]
Case Studies
Case Studies ,[object Object],[object Object]
Wiggly Wigglers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Worm Success ,[object Object],[object Object],[object Object],[object Object]
Stormhoek ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why the blogging worked ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion
The Social You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AIR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions Shailesh Ghimire (480) 748-2694 [email_address] AirMarketing.Com/Blog

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Harness The Power Of Social Marketing Bbb97