2. PURPOSE AND AIMS
The aim of this questionnaire was to find out exactly who my
target audience was and what they would like to see in a
magazine specifically targeted at them. This presentation
shows questions asked and results.
I chose to create a questionnaire as my primary
research as it’s a quick method to gather quantitative data
and is easy to view and to put into pie charts and bar charts.
The results give me a clear view of what my target
audience want to see in the music magazine and will help me
in the future when creating and designing the magazine so
that my audience will want to purchase the magazine.
3. AUDIENCE PROFILE 1
The results from my GENDER
questionnaire suggest that my
target audience are 16-20 year
old females. The fact that most
31%
of my target audience are Male
female would suggest that I Female
69%
need to make my magazine
slightly more feminine but I will
be careful when doing this as I
don’t want to completely Age
exclude males from wanting to 14
purchase the magazine. Also as 12
No. Of People
10
the age range is 16-20 year olds 8
I think the language style 6
4
should be informal and 2
0
humorous. Under 16-20 21-25 26-30 31-35 36-40 41-45 Over 45
16
Age Ranges
4. AUDIENCE PROFILE 2
Employment Status As you can see most of target
12 audience are students attending
No. Of People
10
8 college, this suggests that they might
6
4 have a small disposable
2
0 income, therefore I need to take this
Student Unemployed Part-Time Full-Time Retired
Employed Employed into consideration when deciding the
Town Of Residence
price of the magazine. Also most of
12 them live in Harlow or very close to
No. Of People
10
8
6
so this suggest that I need to sell the
4
2 magazine in central Harlow area as
0
most of my target audience would be
able to access it. When it comes to
artists and possible advertisements I
need to consider using artists that
Hobbies/Interests
7
play guitar or advertise about an up
No.Of People
6
5 and coming festival in order to attract
4
3
2
my audience because the results are
1
0 telling me that these are their
interests.
5. MEDIA PURCHASING
HABITS
The results show that most of
Place Of Purchase my target audience would go to
a supermarket to buy a music
19%
magazine so therefore I would
Supermarket
WHS Smith
try to put my magazine in a
19%
62% Newsagents
supermarket so that most of my
target audience would have
access to it, also, the result
show that most of my audience
buy a music magazine once a
Frequency Of Purchase month so I need to take this into
0%
13% 6% consideration when deciding on
None
Once A Month
how many times a month to
25% Twice A Month release the magazine because if
56% Three Times Month
Four Or More
I was to release it four times a
month I would only get people
buying once or twice a month
so it would be a waste of money
to release it four times a month.
6. MEDIA PURCHASING
HABITS 2
My target audience thought
Price Range
0% 0%
that the magazine should be
Under £2 released twice a month at the
31% £2-£2.50
£2.51-£3
price range of £2 - £2.50. I
69%
£3 or more think this a fair price range as
most of my target audience
are students with not a lot of
Frequency Of disposable income, so if they
Release was to buy my magazine
13% 0% Once A Month
Twice A Month
religiously every month the
12%
Three Times most they would be spending
75% Month
Four Or More would be £5 which isn’t a
ridiculous amount of money.
7. PERSONAL PREFERENCES
Gift Ideas The results of the questionnaire
Itunes Voucher suggest that most of my target
31%
50%
Earphones audience would prefer a chance
19% Chance to Win
Gig Tickets
to win gig tickets as a prize
included when buying the
magazine and they would also
prefer a black, white and red
Colour Scheme colour scheme. I need to take all
this into account if I want to
19% 19% A
0%
B attract my audience and get them
C
62% D
wanting to buy the magazine.
Although a black, white and red
colour scheme may not be too
suited to the genre.
8. PERSONAL PREFERENCES 2
Magazine Preference To see what magazine preference my
6%
audience has, I chose to present 3
25%
A magazines, each with a different
B
69%
C
image, colour scheme and layout. Once
they chose their favorite, I then asked
why this was, options included: colour
scheme, layout, image or design. The
results suggested that they all liked
magazine A the best because of the
Why Is This?
0% colour scheme, therefore, when
Colour Scheme
designing my magazine I would like to
25%
50%
Layout make mine similar to magazine with a
Image
25%
Design
similar colour scheme to ensure I attract
the right audience.
9. PERSONAL PREFERENCES 3
Lastly, I asked what feature
my audience would like to
see included within the Feature Preference
magazine, the majority 0% 0%
said they would prefer a
19%
story about a new artists Biography
background, I feel this is a 44% A Day In The Life Of…
Concert Review
good idea as it would Artists Background
show off my writing skills 37% Chart Review
and would be more
exciting and interesting to
read than a chart review.
10. CONCLUSION & PROPOSALS
After reviewing my results I got to see that most of my audience were female
students, therefore, I need to make sure that when I decide on the price of my
magazine that it is not too much of a high price as realistically none of my target will
be able to afford it, I think the maximum price would be £2.50.
Also most of my target audience are from ages 16-20 years old so when
writing my double-page spread I need to take into consideration of how formal the
language style is, as stereotypically, most 16-20 year olds don’t talk very formally
and would find it boring to read something that did.
I hope to include advertisements of the latest festivals and concerts as it is
what my target audience are interested in and if the magazine was to go on sale, I
would make sure it is accessible in the Harlow area as most of my target audience
are able to get there or already live there.
I also believe that the magazine should be released, maximum, twice a
month, this is because of the results and what the audience thought it should be but
also because if it was released four times a month the audience wouldn’t buy it as
they don’t have that much spare money to spend on magazines.
The free gift I would like to include would be the gig tickets as it is the
audience preference and one of my target audiences top interest was
festivals, therefore this would attract a lot of my audience to buy my magazine.
When creating my music magazine, I will make it similar to NME magazine as it
is a preference of mine but the results suggests that the audience like this one best
and I will make sure the colour scheme is similar to black, white and red as I am
debating whether or not this is too boring for the Indie genre.
