1. Evaluation- Question
4 & 5
Who would be the audience for you’re media product and how did
you attract/address you’re audience?
Sam Gallacher-Bright

2. The Radar Reader
Female, typically aged 17/18 and loves indie music, playing
guitar and favourite artists are Florence & The Machine and Jake
Bugg. A student with a low disposable income but saves up for
her favourite music magazine and a ticket to the latest festival.
A high interest in fashion but has no particular dress sense and
dresses how she feels that day. Studying A levels or at university
and always has an invite to the parties and is cherished by family
and friends.

3. Initial Ideas From Questionnaire
Before I could start designing my magazine pages I designed a
questionnaire to get a full understanding of who my target
audience were, their interests and what they would like to see in
my magazine, the data I got from the questionnaire had a big
influence on the construction process of my magazine. From the
data I made sure that the aspects, conventions, colour scheme,
layout, artists and language all appealed to them, for example in
my questionnaire they would like to receive a chance to win gig
tickets with my magazine, also the majority had an interest in
going to festivals, therefore I advertised the chance to win
tickets to a festival and line up of other festivals. From this
questionnaire I got to know my target audiences age range,
employment status, interests, town of residence and what
colour scheme and feature they would prefer to see in the
magazine.

4. Audience Age Range
• My target audience age range would be between 16 – 20, I
tried to attract this certain age range by using artists that are
of a similar age and also by using a model for my photo shoot
in this age range
• I also tried to appeal to them by the language used through
out the pages such as ‘partying with fellow artist and best
friend’ and ‘find out the chaos they caused’, this language
appeals to this certain age range as stereotypically people of
this age like to be a little reckless and party
• Most of the language used also communicates at the lowest
intelligence level as generically you would expect people of
this age to not have a lot of time to sit down and read,
therefore would prefer to read something that is easy to read
and not challenging

5. Audience Employment status
• When I did my research I designed a questionnaire to gain
some qualitative feedback on what my target audience would
like to see in my magazine, one question I asked was what was
their employment status to which the majority was students
either unemployed or part time employed
• Therefore I made sure that the price was not to high so I made
the price two pound which is reasonable for people who are
unemployed, this would appeal to them as they do not have a
lot of disposable income and my audience will be willing to
pay two pound for a music magazine
• Seeing as they are students I decided to advertise the chance
to win tickets to a festival as they probably won’t have enough
disposable income to pay for their own, therefore for this
would attract them to my magazine as they could win tickets

6. Audience Interests
• From my questionnaire my target audience have interests in playing
an instrument, festivals and animals, this suggests that the RADAR
reader would be quite outgoing, therefore the language I have used
in my magazine is straight to the point and it quite brash, for
example ‘expect you’re minds to be blown’.
• My audience would have a high interest in festivals as my magazine
has a big focus on them, I did this because of the data I received
from my questionnaire so in order to appeal to my audience I had to
have some form of festival information included, which I did in my
insert on the front cover and in the strapline
• As my audience would have a passion for indie music I tried to
include as many recognisable artists from the indie music industry to
attract the audience to my magazine, also the model used in my
photo shoot has quite a ‘grudgey’ and ‘hippie’ look, this would
appeal to my audience as they feel they can associate with her

7. Focus Group
• Once I created my final pieces I conducted a focus group of 5 people you would
expect to find in my target audience, there were 3 girls and 2 boys, I chose the ratio of
girls to be higher than boys and my target audience is dominated by females
• Their age was from 16-18 and were all unemployed students in college living in
Harlow and were interested in festivals and indie music
• I then asked them a variety of questions to see what their thoughts were on my final
piece, they all agreed on 7 out of 10 for my magazine and their opinions had a
changed a little on the colour scheme, their thoughts were to add another colour to
make it not look as dull and all agreed that maybe the photograph should be in colour
to liven up the front cover
• However they said that they thought the theme ran throughout the magazine pages
making it look professional and they said they thought the name of the magazine was
really good and suited the genre well and thought that the colour red suited the
genre and liked the fact that they could make an association with the colour red with
the magazine as RADAR has been put in red throughout the magazine
• 4 out of 5 people said that if they saw the magazine on a newsagents shelf they
certainly would pick it up and flick through
• If I was to do this again I would take this advice and add another colour to the colour
scheme and maybe change the photo into colour instead of black and white to make
it more visually appealing to the audience as I can see how it makes the magazine
look dull