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Digital tools for Business

A rapid-fire overview at General Assembly, San Francisco

Digital tools for Business

  1. 1. Seth Familian Founder + Principal, Familian&1 DIGITAL TOOLS 
 FOR BUSINESS familian1.com/dt4b START HERE!
  2. 2. AGENDA ‣ A bit about me ‣ Digital tools for… ‣ Personal Productivity ‣ Marketing + Branding ‣ Collaboration (Team/Client) 2 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D ‣ Invoicing + Cashflow ‣ Automating the Web ‣ Data Analysis + Visualization familian1.com/dt4b FOLLOW ALONG!
  3. 3. SETH FAMILIAN, FOUNDER + PRINCIPAL, FAMILIAN&1 A BIT ABOUT ME 3 BUSINESS STRATEGY GROWTH HACKING PRODUCT MANAGEMENT WEB PRESENCE TEACHING + EDUCATION PROCRAFTINATION © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
  4. 4. DIGITAL TOOLS FOR BUSINESS BEFORE WE BEGIN… 4 ‣ Fasten your seatbelt ‣ Don’t write down URLs ‣ Interrupt me with questions!
  5. 5. DIGITAL TOOLS FOR BUSINESS PERSONAL PRODUCTIVITY 5
  6. 6. PERSONAL PRODUCTIVITY TOOLS UNROLL.ME 6 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR EASY EMAIL MANAGEMENT UNROLL.ME
  7. 7. PERSONAL PRODUCTIVITY TOOLS 1PASSWORD 7 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR EFFORTLESS PASSWORD SECURITY ONEPASSWORD.COM
  8. 8. PERSONAL PRODUCTIVITY TOOLS RESCUE TIME 8 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR PRODUCTIVITY TRACKING RESCUETIME.COM
  9. 9. PERSONAL PRODUCTIVITY TOOLS TODOIST 9 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR SLICK TASK-MANAGEMENT TODOIST.COM
  10. 10. PERSONAL PRODUCTIVITY TOOLS MOMENTUM 10 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D MAKE BROWSER TAB PRODUCTIVE—
 AND SOOTHING! MOMENTUMDASH.COM
  11. 11. DIGITAL TOOLS FOR BUSINESS MARKETING + BRANDING 11
  12. 12. MARKETING + BRANDING WITHOOMPH 12 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D INSTANT, AFFORDABLE LOGOS WITHOOMPH.COM
  13. 13. MARKETING + BRANDING COOLORS 13 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D AWESOME COLOR COMBOS COOLORS.CO
  14. 14. MARKETING + BRANDING MOO 14 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D SUPER BEAUTIFUL BUSINESS CARDS MOO.COM
  15. 15. MARKETING + BRANDING SQUARESPACE 15 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR SIMPLE, ELEGANT MARKETING SITES SQUARESPACE.COM
  16. 16. MARKETING + BRANDING ADDTHIS 16 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR POWERFUL SOCIAL SHARING ADDTHIS.COM
  17. 17. MARKETING + BRANDING SEMRUSH 17 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR HELPFUL SEO INSIGHTS SEMRUSH.COM
  18. 18. MARKETING + BRANDING MEDIUM 18 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR COMMUNITY-DRIVEN BLOGGING
  19. 19. MARKETING + BRANDING MIGHTYBELL 19 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR INSTANT PRIVATE COMMUNITIES
  20. 20. MARKETING + BRANDING STAMPREADY 20 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR BEAUTIFUL (SIMPLE) EMAIL CAMPAIGNS STAMPREADY.NET
  21. 21. MARKETING + BRANDING CLOUDINARY 21 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D SUPERFAST IMAGE HOSTING WITH POWERFUL IMAGE TRANSFORMATIONS CLOUDINARY.COM
  22. 22. MARKETING + BRANDING FILESTACK 22 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D SUPERFAST IMAGE HOSTING ALTERNATIVE WITH POWERFUL TRANSFORMATIONS AND 
 BUILT-IN IMAGE TAGGING VIA AI FILESTACK.COM
  23. 23. MARKETING + BRANDING INTERCOM 23 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR EASY CRM + SEGMENTATION INTERCOM.IO
  24. 24. DIGITAL TOOLS FOR BUSINESS TEAM + CLIENT
 COLLABORATION 24
  25. 25. TEAM + CLIENT COLLABORATION CALENDLY 25 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR EASY SCHEDULING CALENDLY.COM
  26. 26. TEAM + CLIENT COLLABORATION UBERCONFERENCE 26 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR FREE CONFERENCE CALLS + SCREEN-SHARING UBERCONFERENCE.COM
  27. 27. TEAM + CLIENT COLLABORATION G-SUITE
 DOCS, SHEETS, SLIDES 27 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D EASY CONTEXTUAL CONVERSATIONS WITH *SMALL* GROUPS OF PEOPLE GSUITE.COM
  28. 28. TEAM + CLIENT COLLABORATION HELLOSIGN 28 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D ELEGANT DOCUMENT SIGNING 
 THAT’S LEGALLY-BINDING HELLOSIGN.COM
  29. 29. TEAM + CLIENT COLLABORATION GLIP 29 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D ONE PLACE FOR EVERYTHING GLIP.COM
  30. 30. TEAM + CLIENT COLLABORATION TRELLO 30 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR PROJECT MANAGEMENT TRELLO.COM
  31. 31. TEAM + CLIENT COLLABORATION TRELLO 31 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR PROJECT MANAGEMENT TRELLO.COM
  32. 32. TEAM + CLIENT COLLABORATION TRELLO + SLACK 32 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR EASY TRACKING + CHATS FOR PROJECT MANAGEMENT SLACK.COM
  33. 33. TEAM + CLIENT COLLABORATION INVISION 33 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D VISUAL FEEDBACK, FLAT PROTOTYPES, 
 AND INTEGRATED KANBAN
  34. 34. TEAM + CLIENT COLLABORATION AIRTABLE 34 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR ADVANCED OR HIGHLY CUSTOMIZED WORKFLOWS AIRTABLE.COM
  35. 35. TEAM + CLIENT COLLABORATION SKITCH 35 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR VISUAL FEEDBACK + OR SKITCH.COM GET THE CHROME PLUGIN
  36. 36. TEAM + CLIENT COLLABORATION 36 WHICH 
 COLLABORATION TOOL?!?! CLASSIC TASK-MANAGEMENT CHAT-CENTRIC ALAS. THERE ARE MORE THAN A FEW… VISUAL/KANBAN HYPER-FLEXIBILE OPTIMIZED FOR AGILE SOFTWARE DEVELOPMENT © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
  37. 37. TEAM + CLIENT COLLABORATION WHERE DOES VIDEO FIT? 37 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D REAL-TIME SEMI-SYNCHRONOUS ASYNCHRONOUS
  38. 38. DIGITAL TOOLS FOR BUSINESS INVOICING 
 + CASHFLOW 38
  39. 39. INVOICING + CASHFLOW FRESHBOOKS 39 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D EFFORTLESS INVOICING + EXPENSES FRESHBOOKS.COM
  40. 40. INVOICING + CASHFLOW STRIPE 40 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D INSTANT PAYMENTS STRIPE.COM
  41. 41. INVOICING + CASHFLOW PATHWRIGHT 41 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D TEACH ANYTHING PATHWRIGHT.COM
  42. 42. INVOICING + CASHFLOW CLARITY.FM 42 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D MONETIZE YOUR EXPERTISE CLARITY.FM
  43. 43. DIGITAL TOOLS FOR BUSINESS AUTOMATING THE WEB 43
  44. 44. AUTOMATING THE WEB IFTTT 44 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D IFTTT.COM FOR SIMPLE ACTIONS
  45. 45. AUTOMATING THE WEB INTERCOM 45 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D FOR TARGETED EMAIL 
 AND IN-APP CAMPAIGNS INTERCOM.IO
  46. 46. AUTOMATING THE WEB TYPEFORM 46 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D GORGEOUS + POWERFUL SURVEYS INTERCOM +
  47. 47. AUTOMATING THE WEB 47 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
  48. 48. AUTOMATING THE WEB ZAPIER 48 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D ZAPIER.COM FOR COMPLEX ACTIONS
  49. 49. AUTOMATING THE WEB CLEARBIT 49 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D CLEARBIT.COM FOR DATA ENRICHMENT
  50. 50. AUTOMATING THE WEB SEGMENT 50 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D SEGMENT.COM FOR DATA ROUTING
  51. 51. AUTOMATING THE WEB SEGMENT-CLEARBIT ENRICHMENT 51 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D RAW DATA EXTRACT Core Website Enrichment of email addresses
  52. 52. AUTOMATING THE WEB SEGMENT-CLEARBIT-MIXPANEL 52 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D RAW DATA EXTRACT Core Website Enrichment of email addresses LOADTRANSFORM Behavioral Segments, Funnels, Retention & LTV
  53. 53. DIGITAL TOOLS FOR BUSINESS DATA ANALYSIS + VISUALIZATION 53
  54. 54. DATA ANALYSIS + VISUALIZATION MIXPANEL 54 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D MIXPANEL.COM FOR USER-EVENT DATA
  55. 55. DATA ANALYSIS + VISUALIZATION AMPLITUDE 55 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D AMPLITUDE.COM FOR USER-EVENT DATA
  56. 56. DATA ANALYSIS + VISUALIZATION STATBOT.IO 56 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D STATBOT.IO FOR INTERCOM DATA
  57. 57. DATA ANALYSIS + VISUALIZATION GOOGLE 
 ANALYTICS 57 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D ANALYTICS.GOOGLE.COM FOR WEBSITE TRAFFIC
  58. 58. DATA ANALYSIS + VISUALIZATION QUINTLY 58 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D QUINTLY.COM FOR SOCIAL MEDIA DATA
  59. 59. DATA ANALYSIS + VISUALIZATION GECKOBOARD 59 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D GECKOBOARD.COM FOR AGGREGATING DATA SOURCES
  60. 60. DATA ANALYSIS + VISUALIZATION KLIPFOLIO 60 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D KLIPFOLIO.COM FOR AGGREGATING DATA SOURCES
  61. 61. DATA ANALYSIS + VISUALIZATION CONNECTING THE DOTS 61 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D RAW DATA EXTRACT LOADTRANSFORM Traffic Sources 
 & Session Stats RAW DATA Behavioral Segments, Funnels, Retention & LTV EXTRACT Additional aggregation and data refinement Core Website Social Engagement Footprint Unified social
 footprint metrics Enrichment of email addresses CRM data store for easy segmentation + analysis Additional context 
 on Twitter followers More flexible segments, funnels + retention metrics
  62. 62. DATA ANALYSIS + VISUALIZATION CONNECTING EVEN MORE DOTS 62 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D LOAD Custom dashboards synced with 70+ APIs Traffic Sources 
 & Session Stats Realtime (RT) TRANSFORMRAW DATA EXTRACT Core Website Social Engagement Footprint heavy-duty query tools already in place App Databases Custom aggregation scripts Postgres or Redshift DB Daily Pull Internally-reported metrics summarized for triangulation Daily CSV Behavioral segmentation 
 + in-app messaging RT Behavioral Segments, Funnels, Retention & LTV RT Unified social
 footprint metrics Unified app downloads & ratings metrics App Store Activity email address enrichment
  63. 63. DATA ANALYSIS + VISUALIZATION WORD ART 63 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D WORDART.COM FOR GORGEOUS WORD CLOUDS
  64. 64. DATA ANALYSIS + VISUALIZATION MAPBOX 64 MAPBOX.COM FOR GEOGRAPHIC DATA
  65. 65. DIGITAL TOOLS FOR BUSINESS FINAL THOUGHTS 65
  66. 66. FINAL THOUGHTS 66 STAYING 
 ON TOP OF THE TRENDS © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
  67. 67. FINAL THOUGHTS 67 STAYING 
 ON TOP OF THE TRENDS FAMILIAN1.COM © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
  68. 68. FINAL THOUGHTS BE ENDLESSLY CURIOUS! 68 © F A M I L I A N & 1 , L L C · A L L R I G H T S R E S E R V E D
  69. 69. DISCUSSION TIME DIGITAL TOOLS FOR BUSINESS 69 QUESTIONS · FEEDBACK · IDEAS · INSIGHTS
  70. 70. THANK YOU! KEEP IN TOUCH. 70 SETH@FAMILIAN1.COM · @SETHFAM1

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