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TOOLS                                                                         CONTENT
        Working in Canada Tool               Community Finder Tool                       Guide to Working in Canada – Narrative Content
     • Occupation & location specific     • Choose a place to live based            • Pre Arrival and Post Arrival Steps
       information                          on community & labour                   • How to choose a place to live and work
     • Generates ~40,000 unique             market factors.                         • Strategies to overcome 
       reports                                                                        labour market challenges
                                                       % of monthly
                                                 income spent on housing            • Tips: Avoid spending $ on FCR or translations                   
                                                  for Registered Nurse in:            that are not required or not accepted.
                                                      22%               50%
                                                    Halifax or  Vancouver                  Are You Ready to Work in Canada? ‐ Online                        
                                                                                           Questionnaire




                                                                A tool that works for you!

                PARTNERS                                                 OUTREACH                                                   RESEARCH
   Partners Host Tools & Provide Content                     Increases Awareness and Usage                              Keeps Web site Current & Relevant
• Partner Tool MOU’s signed with:                       •   Search Engine Optimization                              •   Overseas employment counsellors
      Manitoba, CIC, Ontario, Alberta, Success BC,      •   WiC Widget and Partner WiC Tools                        •   Public Opinion Research 
      CanLearn                                          •   Google AdWords                                          •   University of Toronto Study
• WiC Widget requested by:                              •   Social Networking Outreach                              •   Google Analytics 
      ‐ The Alliance of Sector Councils                 •   Traditional Outreach Activities                         •   Log file Analysis 
      ‐ Professional Engineers of Ontario                             ‐ Conferences/Factsheets                      •   Web 2.0 Audit
      ‐ Medical Council of Canada                                     ‐ Bookmarks                                   •   Online Feedback
      ‐ Embassies                                                     ‐ Hammers                                     •   Web site Survey




                                                                                                                                                               Results
• 1,800,000 Visitors on Entire Site
       WorkinginCanada.gc.ca Launched May 24, 2007                          • 1,200,000 WiC Reports Generated


          Web Metrics for Top Visitors                                      Reports by Fiscal Year
        By Country – 2008 Calendar Year
                                      25,557 Visitors
  1)       131,494 Visitors
                              6)      25,549 Immigrants

          96,905 Visitors             16,083 Visitors
  2)      11,216 Immigrants   7)       2,831 Immigrants
          41,329 Visitors             11,056 Visitors
  3)       6,384 Immigrants   8)       4,057 Immigrants

          39,487 Visitors              10,770 Visitors
  4)      23,724 Immigrants   9)        8,052 Immigrants

          35,928 Visitors              9,294 Visitors
  5)       9,243 Immigrants 10)        2,127 Immigrants
                                                                              May 24, 2007 to September 30, 2009


CONTENT CONTRIBUTING PARTNERS




                                        Internationally Educated
                                        Nurses Taskforce




                                                                                                                   [ More to follow… ]

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Working In Canada New Slogan

  • 1. TOOLS CONTENT Working in Canada Tool Community Finder Tool Guide to Working in Canada – Narrative Content • Occupation & location specific  • Choose a place to live based  • Pre Arrival and Post Arrival Steps information on community & labour  • How to choose a place to live and work • Generates ~40,000 unique  market factors. • Strategies to overcome  reports labour market challenges % of monthly income spent on housing • Tips: Avoid spending $ on FCR or translations                    for Registered Nurse in: that are not required or not accepted. 22%               50% Halifax or  Vancouver Are You Ready to Work in Canada? ‐ Online                         Questionnaire A tool that works for you! PARTNERS OUTREACH RESEARCH Partners Host Tools & Provide Content  Increases Awareness and Usage Keeps Web site Current & Relevant • Partner Tool MOU’s signed with:  • Search Engine Optimization • Overseas employment counsellors Manitoba, CIC, Ontario, Alberta, Success BC,  • WiC Widget and Partner WiC Tools • Public Opinion Research  CanLearn • Google AdWords • University of Toronto Study • WiC Widget requested by: • Social Networking Outreach • Google Analytics  ‐ The Alliance of Sector Councils  • Traditional Outreach Activities • Log file Analysis  ‐ Professional Engineers of Ontario   ‐ Conferences/Factsheets • Web 2.0 Audit ‐ Medical Council of Canada ‐ Bookmarks • Online Feedback ‐ Embassies ‐ Hammers • Web site Survey Results
  • 2. • 1,800,000 Visitors on Entire Site WorkinginCanada.gc.ca Launched May 24, 2007 • 1,200,000 WiC Reports Generated Web Metrics for Top Visitors                                    Reports by Fiscal Year By Country – 2008 Calendar Year 25,557 Visitors 1) 131,494 Visitors 6) 25,549 Immigrants 96,905 Visitors 16,083 Visitors 2) 11,216 Immigrants 7) 2,831 Immigrants 41,329 Visitors 11,056 Visitors 3) 6,384 Immigrants 8) 4,057 Immigrants 39,487 Visitors 10,770 Visitors 4) 23,724 Immigrants 9) 8,052 Immigrants 35,928 Visitors 9,294 Visitors 5) 9,243 Immigrants 10) 2,127 Immigrants May 24, 2007 to September 30, 2009 CONTENT CONTRIBUTING PARTNERS Internationally Educated Nurses Taskforce [ More to follow… ]