I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker. What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis

1. GUIDE
TO GREAT
PODCASTSSETH PRICE .NET

2. GOOD
GUIDE TO
A GREAT
PODCASTA Step by step guide to getting started
in podcasting. From choosing your
format, recording your first episode
and building an audience.
Seth Price @sethprice

3. PODCASTS
ARE CHANGING
THE WAY WE
CONSUME
CONTENT
We’re swimming in content, but unlike
blogs, vines or videos, podcasts and
audio based content allows us to
effectively multitask. While doing
everything from washing dishes,
running to driving a car.
Seth Price @sethprice

4. 46 Million
People
Listen to
Podcast
Monthly
MORE THAN
Seth Price @sethprice

5. "Weekly podcast
listeners average
6 podcasts
per week"
Edison Research

6. PODCAST
LISTENERS
ARE…..
A
MARKETERS
DREAM
AFFLUENT
With household incomes of
$75,000 or more.
HIGHLY EDUCATED
31% completed some grad school
or advanced degree.
SUPER SOCIAL
93% actively use social media.
HIGHLY MOBILE
64% listen on a portable device.
1
2
3
4

7. PICK
A GOOD
PODCAST
FORMATThis will help you tell the story that
matters to you and your audience.
1.
Seth Price @sethprice

8. SOLO
TALKING
HEAD
ONE PERSON TALKING INTO A
MIC OR CAMERA. THE CONTENT
CAN BE NEWS-RELATED,
OPINIONS, TUTORIALS OR ANY
OTHER INFORMATION THAT CAN
BE PROVIDED BY ONE PERSON.
Seth Price @sethprice

9. TRY
THIS
SOLO
PODCAST
Click

10. INTERVIEW
STYLE
AN INTERVIEW FORMAT CAN ADD
INTEREST TO YOUR PODCAST AND
ALLOW YOU TO LEVERAGE
INFLUENCERS TO BUILD
AUDIENCE.
Seth Price @sethprice

11. TRY THIS
INTERVIEW
PODCAST
Click

12. MULTI-HOST
FORMAT
A MULTI-HOST PODCAST FORMAT HAS
TWO OR MORE HOSTS AND ALLOWS FOR
A MORE CONVERSATIONAL SHOW. THIS
IS A GREAT WAY TO ADD TO THE
INTEREST FACTOR AND PRESENT MORE
THAN ONE VIEWPOINT.
Seth Price @sethprice

13. TRY THIS
MULTI-HOST
PODCAST
Click

14. NARRATIVE
STYLE
NARRATIVE PODCASTS ARE STORY-DRIVEN
SHOWS, THEY RELY ON HEAVY EDITING TO
SPLICE TOGETHER THE RIGHT STORY,
PULLING FROM INTERVIEWS AND OTHER
RECORDINGS, SOUNDS, AND MUSIC. MUCH
LIKE A JOURNALIST.
Seth Price @sethprice

15. TRY THIS
NARRATIVE
PODCAST
Click

16. VIDEO
FORMAT
VIDEO CAN BE A VERY ENGAGING
FORMAT FOR PODCASTS, AND IT’S A
GREAT WAY TO CREATE A MORE
PERSONAL RELATIONSHIP YOUR
LISTENERS/VIEWERS.
Seth Price @sethprice

17. TRY
THIS
VIDEO
PODCAST
Click

18. YOU
NEED
REALLY
GOOD
SOUND
2.
Seth Price @sethprice

19. "We can identify
a friend’s voice
after hearing
just two words"
Plante-Hébert
Seth Price @sethprice

20. START WITH A MICROPHONE
As budget allows
GOOD
Logitech H110
Better than earbuds, but that’s
about it. $12+-
BETTER
Blue Snowball
Decent sound and a little softening
of the audio. $50+-
BEST
Heil PR-40
Cream of the crop, helps me sound
more like Barry White. $315+-
Seth Price @sethprice

21. GET A
POP
FILTER
IT HELPS TO MINIMIZE PLOSIVES LIKE
P’S AND B’S AND CAN CUT DOWN ON
SIBILANCE (THE HISSING NOISE THAT
CAN COME FROM OVERLY APPARENT
S SOUNDS). JUST FANCY WORDS TO
DESCRIBE MAKING YOU SOUND BETTER.
Seth Price @sethprice

22. GRAB
SOME
HEAD
PHONES
THE HEADPHONES HELP YOU HEAR YOUR
OWN VOICE AND BLOCKS OUT THE
BACKGROUND NOISE. THIS WAY YOU CAN
LEARN WHERE YOU MIGHT BE LOSING PITCH
OR RHYTHM OR SPEAKING INAUDIBLY.
Seth Price @sethprice

23. CONSIDER
A MIXER
EVEN AN INEXPENSIVE MIXER LIKE THIS
ALESIS MULTIMIX 8. IT WILL HELP YOU
ADJUST MULTIPLE TRACKS TO GET CLOSER
TO THAT SUPER-WARM NPR SOUND.
PS. THIS IS THE ONE I USE.
Seth Price @sethprice

24. RECORD
IN A
QUITE
PLACE
IDEALLY A SOUND-PROOF ROOM. BARRING
THAT, A SMALLER ROOM WITH CARPETING,
NOISE ABSORBING FURNITURE AND ZERO
RUNNING FANS. IF ALL ELSE FAILS, RECORD
UNDER A BLANKET, IT REALLY WORKS.
Seth Price @sethprice

25. PREPARE
FOR YOUR
PODCAST
3.
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26. INVITE
YOUR
GUESTS
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27. ESTABLISH A WORKFLOW
Use Google Docs & DropBox to Store Everything
Schedule Recording
Record in large chunks of time to
gain some efficiency.
Research Subject
Each episode will be an opportunity
for you to learn. Be prepared.
Record
Episode, intro, outro and any
sponsorship ads you might have.
Edit & Write Post
Be ruthless, create the show you
wan’t to listen to.
Seth Price @sethprice

28. YOU
NEED
A GOOD
LAUNCH
4.
Seth Price @sethprice

29. “Marketing is
a contest
for peoples
attention"
Seth Godin
Seth Price @sethprice

30. GIVE
YOURSELF
TIME TO
CRUSH IT
YOU NEED A GOOD A RUNWAY TO GET
SOME RECORDINGS UNDER YOUR BELT,
GET YOUR WEBSITE SETUP AND YOUR
BRANDING SQUARED AWAY.
Seth Price @sethprice

31. TRY
A PRE
LAUNCH
IT HELPS SPREAD THE WORD,
BUILD SOME MOMENTUM AND
TEST YOUR IDEAS.
Seth Price @sethprice

32. PODCAST PROMOTION TACTICS
You’re Building a Brand Here!
Build Your Email List
Nurture them, ask for feedback, give
them something worth sharing
Guest Posting
It still works, share your best stuff
and weave you podcast into the mix
Guest Podcasting
Be a guest on others podcasts.
Don’t fear rejection, embrace it.
Leverage Social Media
Build where your tribe hangs out. Like
Gary V says “give, and give some more”
Seth Price @sethprice

33. SPEND
80% ON
PROMOTION
ONCE YOU CREATE IT, YOU HAVE TO
ACTIVELY PROMOTE. I HATE TO SAY IT, BUT
CONTENT CREATION IS THE EASY PART.
PLAN TO SUCCEED.
Seth Price @sethprice

34. LEVERAGE INFLUENCER MARKETING
Make Those Around You Look Good
SMS
@
Plan
Grow your influencer
network before you
need them.
Co-Create with Them
Nothing better than creating
content with those you admire and
sharing in the promotion and
audience building.
Share Their Expertise
Classic, Dale Carnegie. We like to
hear the sound of our own names.
And more than that, we love it
when our ideas are discovered by
others.
Make Them Successful
Sounds counter intuitive, trust me
on this one. If you help others
succeed, I guarantee all ships will
rise with the tide.
Connect on Social
Share their content, comment on their
content, create content about them.
Seth Price @sethprice

35. CREATE
PODCAST
BABIES
5.
Seth Price @sethprice

36. RE-
PURPOSED
CONTENT
IS YOUR
BABY
EBOOKS, BLOG POSTS, GUEST
POSTS, INFOGRAPHICS
& SLIDESHARES LIKE…
THIS ONE. :)
Seth Price @sethprice

37. BE
CURIOUS
QUESTION
EVERYTHING
EXPERIMENT
6.
Seth Price @sethprice

38. Yea! More Stuff
Podcast Brand Building
Some of my favorite resources on the
subject of using a podcast to build
your brand and grow your business.
A Launch Case Study
Scott Britton of Life Long Learner
wrote a fantastic case study on the
launch of his podcast. Learn all of the
promotional techniques he used.
Podcasting Conference
The best conference on podcasting
around. The Podcast Movement
conference is amazing. Worth attending
if you start to take this seriously.
How to Get Started
Pat Flynn, one of my favorite
podcasters, shares all on how to
get started, step by step.
Podcasting for Beginners
Kevan Lee of Buffer goes deep on the
subject, covering everything from tools,
apps and distribution.
Pushing Through The Crap
Ira Glass of This American Life recorded
this video quite a while ago and it's
brilliant. How to get through the period
when you suck.
Seth Price @sethprice

39. SAY HI, I DON’T BITE
Placester
Why I Get Up In The Morning
If you’re a professional in Real
Estate, we build amazing tech.
Craft of Marketing
Why I Stay Up At Night
The blog and podcast where I share
everything I learn about marketing.
Speaking
How I Share
Have me come speak at your event.
I’m on a mission to help others win.
Seth Price @sethprice