GUIDE TO GREAT PODCASTSSETH PRICE
.NET

GOOD GUIDE TO A GREAT
PODCASTA Step by step guide to getting started in podcasting. From choosing your format, recording your first episode and building an audience. Seth Price @sethprice

PODCASTS ARE CHANGING THE WAY
WE CONSUME CONTENT We’re swimming in content, but unlike blogs, vines or videos, podcasts and audio based content allows us to effectively multitask. While doing everything from washing dishes, running to driving a car. Seth Price @sethprice

46 Million People Listen to
Podcast Monthly MORE THAN Seth Price @sethprice

"Weekly podcast listeners average 6
podcasts per week" Edison Research

PODCAST LISTENERS ARE….. A MARKETERS
DREAM AFFLUENT With household incomes of $75,000 or more. HIGHLY EDUCATED 31% completed some grad school or advanced degree. SUPER SOCIAL 93% actively use social media. HIGHLY MOBILE 64% listen on a portable device. 1 2 3 4

PICK A GOOD PODCAST FORMATThis
will help you tell the story that matters to you and your audience. 1. Seth Price @sethprice

SOLO TALKING HEAD ONE PERSON
TALKING INTO A MIC OR CAMERA. THE CONTENT CAN BE NEWS-RELATED, OPINIONS, TUTORIALS OR ANY OTHER INFORMATION THAT CAN BE PROVIDED BY ONE PERSON. Seth Price @sethprice

TRY
THIS
SOLO
PODCAST
Click

INTERVIEW STYLE AN INTERVIEW FORMAT
CAN ADD INTEREST TO YOUR PODCAST AND ALLOW YOU TO LEVERAGE INFLUENCERS TO BUILD AUDIENCE. Seth Price @sethprice

TRY THIS
INTERVIEW
PODCAST
Click

MULTI-HOST FORMAT A MULTI-HOST PODCAST
FORMAT HAS TWO OR MORE HOSTS AND ALLOWS FOR A MORE CONVERSATIONAL SHOW. THIS IS A GREAT WAY TO ADD TO THE INTEREST FACTOR AND PRESENT MORE THAN ONE VIEWPOINT. Seth Price @sethprice

TRY THIS
MULTI-HOST
PODCAST
Click

NARRATIVE STYLE NARRATIVE PODCASTS ARE
STORY-DRIVEN SHOWS, THEY RELY ON HEAVY EDITING TO SPLICE TOGETHER THE RIGHT STORY, PULLING FROM INTERVIEWS AND OTHER RECORDINGS, SOUNDS, AND MUSIC. MUCH LIKE A JOURNALIST. Seth Price @sethprice

TRY THIS
NARRATIVE
PODCAST
Click

VIDEO FORMAT VIDEO CAN BE
A VERY ENGAGING FORMAT FOR PODCASTS, AND IT’S A GREAT WAY TO CREATE A MORE PERSONAL RELATIONSHIP YOUR LISTENERS/VIEWERS. Seth Price @sethprice

TRY
THIS
VIDEO
PODCAST
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YOU NEED REALLY
GOOD SOUND 2. Seth Price @sethprice

"We can identify a friend’s
voice after hearing just two words" Plante-Hébert Seth Price @sethprice

START WITH A MICROPHONE As
budget allows GOOD Logitech H110 Better than earbuds, but that’s about it. $12+- BETTER Blue Snowball Decent sound and a little softening of the audio. $50+- BEST Heil PR-40 Cream of the crop, helps me sound more like Barry White. $315+- Seth Price @sethprice

GET A POP FILTER IT
HELPS TO MINIMIZE PLOSIVES LIKE P’S AND B’S AND CAN CUT DOWN ON SIBILANCE (THE HISSING NOISE THAT CAN COME FROM OVERLY APPARENT S SOUNDS). JUST FANCY WORDS TO DESCRIBE MAKING YOU SOUND BETTER. Seth Price @sethprice

GRAB SOME HEAD PHONES
THE HEADPHONES HELP YOU HEAR YOUR OWN VOICE AND BLOCKS OUT THE BACKGROUND NOISE. THIS WAY YOU CAN LEARN WHERE YOU MIGHT BE LOSING PITCH OR RHYTHM OR SPEAKING INAUDIBLY. Seth Price @sethprice

CONSIDER A MIXER EVEN AN
INEXPENSIVE MIXER LIKE THIS ALESIS MULTIMIX 8. IT WILL HELP YOU ADJUST MULTIPLE TRACKS TO GET CLOSER TO THAT SUPER-WARM NPR SOUND. PS. THIS IS THE ONE I USE. Seth Price @sethprice

RECORD IN A QUITE PLACE
IDEALLY A SOUND-PROOF ROOM. BARRING THAT, A SMALLER ROOM WITH CARPETING, NOISE ABSORBING FURNITURE AND ZERO RUNNING FANS. IF ALL ELSE FAILS, RECORD UNDER A BLANKET, IT REALLY WORKS. Seth Price @sethprice

PREPARE FOR YOUR PODCAST 3.
Seth Price @sethprice

INVITE YOUR GUESTS Seth
Price @sethprice

ESTABLISH A WORKFLOW Use Google
Docs & DropBox to Store Everything Schedule Recording Record in large chunks of time to gain some efficiency. Research Subject Each episode will be an opportunity for you to learn. Be prepared. Record Episode, intro, outro and any sponsorship ads you might have. Edit & Write Post Be ruthless, create the show you wan’t to listen to. Seth Price @sethprice

YOU NEED A GOOD
LAUNCH 4. Seth Price @sethprice

“Marketing is a contest for
peoples attention" Seth Godin Seth Price @sethprice

GIVE YOURSELF TIME TO CRUSH
IT YOU NEED A GOOD A RUNWAY TO GET SOME RECORDINGS UNDER YOUR BELT, GET YOUR WEBSITE SETUP AND YOUR BRANDING SQUARED AWAY. Seth Price @sethprice

TRY A PRE LAUNCH IT
HELPS SPREAD THE WORD, BUILD SOME MOMENTUM AND TEST YOUR IDEAS. Seth Price @sethprice

PODCAST PROMOTION TACTICS You’re Building
a Brand Here! Build Your Email List Nurture them, ask for feedback, give them something worth sharing Guest Posting It still works, share your best stuff and weave you podcast into the mix Guest Podcasting Be a guest on others podcasts. Don’t fear rejection, embrace it. Leverage Social Media Build where your tribe hangs out. Like Gary V says “give, and give some more” Seth Price @sethprice

SPEND 80% ON PROMOTION ONCE
YOU CREATE IT, YOU HAVE TO ACTIVELY PROMOTE. I HATE TO SAY IT, BUT CONTENT CREATION IS THE EASY PART. PLAN TO SUCCEED. Seth Price @sethprice

LEVERAGE INFLUENCER MARKETING Make Those
Around You Look Good SMS @ Plan Grow your influencer network before you need them. Co-Create with Them Nothing better than creating content with those you admire and sharing in the promotion and audience building. Share Their Expertise Classic, Dale Carnegie. We like to hear the sound of our own names. And more than that, we love it when our ideas are discovered by others. Make Them Successful Sounds counter intuitive, trust me on this one. If you help others succeed, I guarantee all ships will rise with the tide. Connect on Social Share their content, comment on their content, create content about them. Seth Price @sethprice

CREATE PODCAST BABIES 5. Seth
Price @sethprice

RE- PURPOSED CONTENT IS YOUR
BABY EBOOKS, BLOG POSTS, GUEST POSTS, INFOGRAPHICS & SLIDESHARES LIKE… THIS ONE. :) Seth Price @sethprice

BE CURIOUS QUESTION EVERYTHING EXPERIMENT
6. Seth Price @sethprice

Yea! More Stuff Podcast Brand
Building Some of my favorite resources on the subject of using a podcast to build your brand and grow your business. A Launch Case Study Scott Britton of Life Long Learner wrote a fantastic case study on the launch of his podcast. Learn all of the promotional techniques he used. Podcasting Conference The best conference on podcasting around. The Podcast Movement conference is amazing. Worth attending if you start to take this seriously. How to Get Started Pat Flynn, one of my favorite podcasters, shares all on how to get started, step by step. Podcasting for Beginners Kevan Lee of Buffer goes deep on the subject, covering everything from tools, apps and distribution. Pushing Through The Crap Ira Glass of This American Life recorded this video quite a while ago and it's brilliant. How to get through the period when you suck. Seth Price @sethprice

SAY HI, I DON’T BITE
Placester Why I Get Up In The Morning If you’re a professional in Real Estate, we build amazing tech. Craft of Marketing Why I Stay Up At Night The blog and podcast where I share everything I learn about marketing. Speaking How I Share Have me come speak at your event. I’m on a mission to help others win. Seth Price @sethprice