PERSONAL BRAND EXPLORATION
Seth Caswell
Project & Portfolio I: Week 1
02/06/2022

Greetings, my name is Seth Caswell. I am
currently an independent artist out of Delaware,
currently residing in Colorado. As an artist, I
make music and have a podcast. As a current
student of Marketing at Full Sail University, my
knowledge is limited, however, I do have three
years of experience managing and marketing for
a variety of businesses for my family. I hope to
grow and develop as a professional, and I hope
you enjoy my work.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Content Strategist
• Copywriter
• eCommerce Manager
BRAND ARCHETYPE - Maverick; I
don’t play by other peoples pr even
conventional rules. My methods, like
myself, are unorthodox.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Norville Rogers
Outreach Plan:
• I will try to
fi
nd a small town on the outskirts of the
repeating forrest and start making benign mischief
• I will probably dress up in a sheet and stand behind
him, tapping him on the shoulder
• I will stalk them constantly while they are in town
PROFILE
PICTURE
Consultant at Mystery Inc.
Velma Dinkley
Outreach Plan:
• I will dress in my spookiest attire and hide among the
foliage awaiting their arrival.
• I will put up a sign at a crossroad with an ominous tone,
and leave heavy footprints leading to the foliage I am
hiding in.
• I would probably attempt to contact Velma at night
considering their day schedule is pretty packed.
PROFILE
PICTURE Lead Consultant at Mystery
Inc.
Fred Jones
Outreach Plan:
• I will place myself in an obvious, but rather precarious
position atop something hard to climb, perhaps best
reached with a
fl
imsy ladder.
• I will probably throw out a taunting statement for him to
throw back at me later
• After I have terrorized the town for 17-ish minutes, they
will corner me and tie me up, a perfect meeting space!
PROFILE
PICTURE Head of Operations at
Mystery Inc.

GOALS
Short Term: (Immediately After Graduation, 2023)
• Get hired by a Marketing Agency.
‣ KPI: I will be under steady employment for the next 4
years.
Mid Term: (2027)
• Managerial Contention
‣ KPI by year 4 I will have enough experience to be in
contention for a managerial position. Success is not
measured by advancement at
fi
rst, just accolades
wrought through consideration.
Long Term: (2035)
• I will have a managerial position and highly regarded as a
resource
‣ KPII will hopefully be able to guide and structure my
time to help those who are just entering the industry by
showing them things that I wish I had known my
fi
rst few
years on the job.

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Multilingual
SOFT
HARD
Novice / Adept / Expert
Logistical Novice / Adept / Expert
Personable Novice / Adept / Expert
Communicative Novice / Adept / Expert
Unspeci
fi
ed Computer Stuff
SOFT
HARD
Novice / Adept / Expert
Speci
fi
c Computer Stuff Novice / Adept / Expert
Personable Novice / Adept / Expert
Communicative Novice / Adept / Expert

I value intellect and logic above all else and strive to utilize those values in my
professional life to take decisive action and yield success.
PROMISE

CREDENTIALS
Work Experience:
• I have some
Education:
• Digital Marketing, B.S., Full Sail University (2023)
Awards:
• None

COMPETITION
Scoobert Dooby-Doo
Industry Experience:
• Loves long car rides and snacks
Education:
• N/A
Leadership Experience:
• First one to hit the buffet
Skills and Pro
fi
ciencies:
• Running on slippery
fl
oors
• Speech Impediments
• General buffoonery
Seth Caswell
Overall Online Presence:
• Extremely present online and prominently displayed on
cartoon network
• Grade:99/100
HEADSHOT
Industry Experience:
• Marketing a bakery
Education:
• Online college
Leadership Experience:
• Absolutely none
Skills and Pro
fi
ciencies:
• Multilingual
• Camping
Overall Online Presence:
• Terrible online presence, he doesn’t even want to exist
online. He is only doing this so he can get a paper that
says he is quali
fi
ed to do the job
• Grade: 08/100

COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

BRAND POSITION
I value intellect and logic above all else and strive to utilize those values in my
professional life to take decisive action and yield success.
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certi
fi
cation programs you intend to complete w/ dates.
Technical Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR

YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
“
Picture of You
Goes Here

REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager