Health-related Services – Involving Some Travel Health in the Context of Tourism Tourism in the Context of Health

Medical Tourism Magazine – Issue 12 (2009) …Europe “ Greece - A Future Olympus of Health and Medical Tourism” … a health tourism destination with unique attributes. … Greece will be targeting a consumer demographic which is not primarily “price sensitive”, takes top quality and standards for granted and is looking for such attributes as ambience, sophistication, elegance and flair. … in 2007 healthCare cybernetics ( hCc ) took the initiative of initiating a national-level domain integration and development project.

What is “Health Tourism”? “ umbrella” term – but an inverted umbrella services related to health and involving some travel (…even within your own country)

To fully understand and appreciate Health Tourism … consider it in the context of its “Segments” (the flavors of Health Tourism)

Where is Health Tourism being offered? …and since 2004, where isn’t it? CBC News Online - June 18, 2004 hCc currently monitors health tourism related activities in more than 120 countries … a recent entrant: Uganda YOU HAVE ALL SEEN THIS BEFORE this was then

Where can it be offered? Any and every tourism destination can develop and offer Health-related Services (i.e., Health Tourism) … even if these are of the Boutique category

Why Health Tourism? Conventional Tourism … no longer sells - anywhere start thinking in terms of Special Interest Tourism

Implementing a Health Tourism Industry-shaping Project

start with Domain Integration … the foundations for Health Tourism Development

The broad view and inclusionary spirit …the long tail * Health Tourism draws from a lot more than just the Health and Tourism sectors * …wider choice leads to increased demand (Chris Anderson – Editor WIRED Magazine)

Health Tourism Map of Greece Medical Tourism Dental Tourism Wellness (and Fitness) Tourism Spa Tourism Sports Tourism C ulinary Tourism Accessible Tourism Assisted Residential Tourism www.healthtourismmap.gr

Combined Event South Africa - April 2010

Health Tourism Events Meetings, Conferences, Congresses, Exhibitions Greek Health Tourism Integration Conference – 2010 World Health Tourism Congress + International Integration Health Tourism Conference … 2011 in Greece (?)

Designated (and co-funded) the Seminar as: “Program of Vital Significance” Human Resources Development Authority (Cyprus) Cyprus Chamber of Commerce and Industry

Health Tourism Studies …Multi-disciplinary Education – for a Multi-disciplinary Industry Collaboration between : Educating and Creating the Industry Leaders International “Firsts”

The International Health Tourism Research Institute I ndustry and Market Research … based in Greece

Textbook of Contemporary Health Tourism … 2009 ISBN 978-960-92725-0-6 www.textbookofhealthtourism.com

ISBN 978-960-92725-1-3 – initially only to Alpine College Students www.healthtourismcoursebook.com

Health Tourism Dictionary …and Sector Terminology ( 2010) www.healthtourismdictionary.com

Jobs and Career Opportunities www.healthtourismcareers.com

Provider of non-health-related Services …a less obvious example (more than 25 Books) A Medical Tourism Thriller set in the USA and India (now a TV Series)

Leila Wilcox … and the role of Mentoring

From “Halos ‘n Horns” www.halosnhorns.co.uk To “Medical Tourism Insurance” www.angelisgroup.com … a story goes with it

Health Tourism – the future’s so Bright! …I gotta wear shades a few left – at eBay