Christian's Presentation

1. Oh My God We're All Gonna Die
The Future of Webhosting...and What We Can Do About It
Christian Dawson – COO, ServInt
Christian Dawson - COO, ServInt

2. Christian Dawson - COO, ServInt

3. Prior to 1900...
Christian Dawson - COO, ServInt

4. Prior to 1900...
• There were hundreds of car manufacturers
between 1800 and 1900
• Small, very profitable firms made custom motor
“wagons” on a case by case basis
Christian Dawson - COO, ServInt

5. Prior to 1900...
• There were hundreds of car manufacturers
between 1800 and 1900
• Small, very profitable firms made custom motor
“wagons” on a case by case basis
• No Standards for fuel
• Petroleum based/internal combustion engines,
Steam, and Electric cars were prevalent.
Christian Dawson - COO, ServInt

6. Prior to 1900...
• There were hundreds of car manufacturers
between 1800 and 1900
• Small, very profitable firms made custom motor
“wagons” on a case by case basis
• No Standards for fuel
• Petroleum based/internal combustion engines,
Steam, and Electric cars were prevalent.
• No Standards for roads
• Limited adoption to more developed regions
Christian Dawson - COO, ServInt

7. Then there were 3
Christian Dawson - COO, ServInt

8. Then there were 3
Christian Dawson - COO, ServInt

9. What happened?
Christian Dawson - COO, ServInt

10. What happened?
• Before the assembly line, mass
production wasn’t feasible.
Christian Dawson - COO, ServInt

11. What happened?
• Before the assembly line, mass
production wasn’t feasible.
• After the assembly line, parts were
standardized and cars were made en
masse.
Christian Dawson - COO, ServInt

12. What happened?
• Before the assembly line, mass
production wasn’t feasible.
• After the assembly line, parts were
standardized and cars were made en
masse.
• Resulted in cheaper, more reliable
products that could seriously compete
with custom manufacturers.
Christian Dawson - COO, ServInt

13. Sound Familiar?
Christian Dawson - COO, ServInt

14. Sound Familiar?
• Web Standards are finally being taken
seriously
Christian Dawson - COO, ServInt

15. Sound Familiar?
• Web Standards are finally being taken
seriously
• Resource (bandwidth and hardware)
demands are increasing
Christian Dawson - COO, ServInt

16. Sound Familiar?
• Web Standards are finally being taken
seriously
• Resource (bandwidth and hardware)
demands are increasing
• Broadband and wireless penetration is
growing worldwide
Christian Dawson - COO, ServInt

17. The Shift...
Christian Dawson - COO, ServInt

18. The Shift...
• Large companies could not handle the
level of personal interaction necessary to
support legacy products.
Christian Dawson - COO, ServInt

19. The Shift...
• Large companies could not handle the
level of personal interaction necessary to
support legacy products.
• With the wide adoption of virtualization,
that promptly changed.
Christian Dawson - COO, ServInt

20. Enter the Big Guys
Christian Dawson - COO, ServInt

21. Enter the Big Guys
Christian Dawson - COO, ServInt

22. Rapid advances in hardware were
the last barrier keeping the hosting
behemoths at bay.
Christian Dawson - COO, ServInt

23. Rapid advances in hardware were
the last barrier keeping the hosting
behemoths at bay.
But virtualization provided a way in.
Christian Dawson - COO, ServInt

24. There IS Good News!
Christian Dawson - COO, ServInt

25. There IS Good News!
...But First the Bad.
Christian Dawson - COO, ServInt

26. Why Them? Why Now?
Christian Dawson - COO, ServInt

27. Why Them? Why Now?
• Using virtualization, the large players
successfully commoditized cheap, easy
to support products that are universally
upgradable.
Christian Dawson - COO, ServInt

28. Why Them? Why Now?
• Using virtualization, the large players
successfully commoditized cheap, easy
to support products that are universally
upgradable.
• They have the resources to pick up
significant volume because of price and
ease of integration.
Christian Dawson - COO, ServInt

29. Why Them? Why Now?
• Using virtualization, the large players
successfully commoditized cheap, easy
to support products that are universally
upgradable.
• They have the resources to pick up
significant volume because of price and
ease of integration.
• As a result, they don’t need to build two-
way, longterm relationships with clients.
Christian Dawson - COO, ServInt

30. Virtualization brought two key advantages:
Christian Dawson - COO, ServInt

31. Virtualization brought two key advantages:
1.The further decentralization of computing
2.The abstraction of hardware
Christian Dawson - COO, ServInt

32. The Aftermath
Christian Dawson - COO, ServInt

33. The Aftermath
• The large players will decimate the
industry as we know it.
Christian Dawson - COO, ServInt

34. The Aftermath
• The large players will decimate the
industry as we know it.
• Small players won’t be able to compete at
their volume and price point.
Christian Dawson - COO, ServInt

35. The Aftermath
• The large players will decimate the
industry as we know it.
• Small players won’t be able to compete at
their volume and price point.
• Most of the hosts at this conference won’t
exist in a few years.
Christian Dawson - COO, ServInt

36. The Good News
Christian Dawson - COO, ServInt

37. The Times They Are A-Changin’
Christian Dawson - COO, ServInt

38. The Times They Are A-Changin’
• The market will change drastically and
reward small-scale innovation.
Christian Dawson - COO, ServInt

39. The Times They Are A-Changin’
• The market will change drastically and
reward small-scale innovation.
• Web access will define web content.
Christian Dawson - COO, ServInt

40. The Times They Are A-Changin’
• The market will change drastically and
reward small-scale innovation.
• Web access will define web content.
• Virtualization is the vehicle that will drive
this shift.
Christian Dawson - COO, ServInt

41. The Times They Are A-Changin’
• The market will change drastically and
reward small-scale innovation.
• Web access will define web content.
• Virtualization is the vehicle that will drive
this shift.
• Success will come from a willingness for
smaller hosts to tackle harder problems
on a more personal basis.
Christian Dawson - COO, ServInt

42. Trends that will shape the future
Christian Dawson - COO, ServInt

43. Point of Access...It Matters
Christian Dawson - COO, ServInt

44. Point of Access...It Matters
• As the point of access
changes, the hosting
needs of content changes
as well.
Christian Dawson - COO, ServInt

45. Point of Access...It Matters
• As the point of access
changes, the hosting
needs of content changes
as well.
• People expect different
experiences based on how
they access the web.
Christian Dawson - COO, ServInt

46. Point of Access...It Matters
• As the point of access
changes, the hosting
needs of content changes
as well.
• People expect different
experiences based on how
they access the web.
• More personal, customer
oriented hosting services
are better suited to deliver
those experiences than
cookie-cutter clouds.
Christian Dawson - COO, ServInt

47. The Cloud Is A Little Fluffy
• The movement is still investor driven, not
consumer driven.
Gartner Hype Cycle
Christian Dawson - COO, ServInt

48. The Cloud Is A Little Fluffy
• Practical applications can’t be ignored.
Christian Dawson - COO, ServInt

49. The Cloud Is A Little Fluffy
• Practical applications can’t be ignored.
• Cloud products have tremendous value-
add potential.
Christian Dawson - COO, ServInt

50. The Cloud Is A Little Fluffy
• Practical applications can’t be ignored.
• Cloud products have tremendous value-
add potential.
• Integration with traditional hosting
environments is still an opportunity.
Christian Dawson - COO, ServInt

51. Mods are SO In right now
Modular webhosting, a
combination of
dedicated resources,
virtual environments,
and cloud storage, are
the most obvious short
term solution.
Christian Dawson - COO, ServInt

52. Don’t Hate the Playaz
Christian Dawson - COO, ServInt

53. Don’t Hate the Playaz
• We must use virtualization and provide
the same upgrade path as the big guys.
Christian Dawson - COO, ServInt

54. Don’t Hate the Playaz
• We must use virtualization and provide
the same upgrade path as the big guys.
• We have to work twice as hard as they
do, but the relationships we build are
worth far more than their transactions.
Christian Dawson - COO, ServInt

55. Don’t Hate the Playaz
• We must use virtualization and provide
the same upgrade path as the big guys.
• We have to work twice as hard as they
do, but the relationships we build are
worth far more than their transactions.
• We have to play the game.
Christian Dawson - COO, ServInt

56. Going Organic
Christian Dawson - COO, ServInt

57. Going Organic
• The big players will pick the low hanging
fruit, so we must find our niche now.
Christian Dawson - COO, ServInt

58. Going Organic
• The big players will pick the low hanging
fruit, so we must find our niche now.
• Innovate quickly, intelligently, and affordably.
Christian Dawson - COO, ServInt

59. Going Organic
• The big players will pick the low hanging
fruit, so we must find our niche now.
• Innovate quickly, intelligently, and affordably.
• We have to play the game to stay in
business.
Christian Dawson - COO, ServInt

60. Thank You
Christian Dawson - COO, ServInt

61. Christian Dawson - ServInt.net
• Follow me on Twitter @mrcjdawson
• Email me at dawson@ServInt.com
Christian Dawson - COO, ServInt