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G AME I MPROVEMENT T HROUGH T ECHNOLOGY
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                   MISSION STATEMENT
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS                       Help people play better tennis.
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS            Our USTA teaching staff create flexible, customized
PRICING
INSTRUCTORS
                         lesson programs, provide unparalleled service, and
TEACHING QUALITY         utilize cutting edge video and motion analysis
TENNISTEC PROS
OUR CUSTOMERS
                         technology for your most significant game
MARKETING                improvement available today.
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                             BACKGROUND
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS                  Founded in 2009 by Todd Wallin and Andy Hein
ENVIRONMENT
TECHNOLOGY               TEC = Technique, Equipment, Conditioning
LESSONS
SAMPLE LESSON
PROFESSIONALS
                                 T - Technique
PRICING
INSTRUCTORS
                                 E - Equipment
TEACHING QUALITY
TENNISTEC PROS                   C - Conditioning
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
                         Developing a better way to improve tennis players using technology
MERCHANDISE              as the core of the “better way.”
G-WORLD
TENNIS CLUB OWNERS       We knew the way of the teaching pro was limited and needed to take
GRAND SLAM PACKAGE       advantage of the newest technology available
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                         CURRENT STATS
GROWTH
GOLFSMITH PARTNERSHIP    Nations leader in tennis instruction
CENTERS
ENVIRONMENT
                           More lessons taught than any
TECHNOLOGY                 other company
LESSONS                    More than 2,000,000 total
SAMPLE LESSON
PROFESSIONALS
                           lessons given
PRICING
INSTRUCTORS              146 High-Tech Indoor tennis
TEACHING QUALITY
TENNISTEC PROS
                         Learning Centers
OUR CUSTOMERS               32 Company-owned
MARKETING                   14 Stand-alone locations
NATIONAL ADVERTISING
MERCHANDISE                 18 Inside tennissmith
G-WORLD
TENNIS CLUB OWNERS
                         114 Franchises
GRAND SLAM PACKAGE
TENNISTEC GROWTH           79 Stand-alone locations (3
THE OPPORTUNITY            International)
CHALLENGES/COMPETITION
                           35 Inside tennissmith
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                                  CURRENT STATS
GROWTH
GOLFSMITH PARTNERSHIP    61 Markets, 34 states, 2 countries
CENTERS                  20% USA Market Share
ENVIRONMENT
TECHNOLOGY               Employ 400 USTA Members and Apprentices
LESSONS                       Employ over 1.5% of all tennis pros in the U.S.
SAMPLE LESSON                 Two Master USTA Professionals in Teaching
PROFESSIONALS
                              Four Section “Teacher of the Year” in 2007 and Five in 2008 as well as
PRICING
                              the Colorado USTA Horton Smith Award (Andy Hilts – Corporate
INSTRUCTORS
TEACHING QUALITY              National Dir. of Instruction)
TENNISTEC PROS
OUR CUSTOMERS            TennisTec Market Share
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                         GROWTH
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                               GOLFSMITH PARTNERSHIP
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
                         Started in 2002
ENVIRONMENT
TECHNOLOGY
                         We are open in 54 Golfsmith and Tennis stores
LESSONS
SAMPLE LESSON            Golfsmith has 74 stores with more opening
PROFESSIONALS
PRICING                  Golfsmith is the largest tennis and tennis retailer in the world
INSTRUCTORS
TEACHING QUALITY         Online, Catalog, Stores
TENNISTEC PROS
OUR CUSTOMERS            #1 customer of Prince, Head and Wilson, etc.
MARKETING
NATIONAL ADVERTISING     They are #1, we are #1 – It is a great fit!
MERCHANDISE
G-WORLD                  We will continue to open in Golfsmith stores
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE       Prearranged marketing agreements
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                             GOLFSMITH RELATIONS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON            Benefits
PROFESSIONALS
PRICING                    Lower rent, advertising, utilities
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
                         Drawbacks
OUR CUSTOMERS
                           Hours, No tenant improvements, no club sales
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                         GOLFSMITH RELATIONS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                         TENNIS TECH ENVIRONMENT
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                         TECHNOLOGY
GROWTH
GOLFSMITH PARTNERSHIP    Teaching Software
CENTERS
ENVIRONMENT                 Combines Motion Analysis, Video, swing speed, Ball
TECHNOLOGY                  Strike, Bio-feedback Tones, Tour Pro Comparison, and
LESSONS
SAMPLE LESSON               Web Lesson (150 Tour Players)
PROFESSIONALS
PRICING
                         Two Patents
INSTRUCTORS                 “Athletic Motion”/ Synchronization of video and motion
TEACHING QUALITY
                            analysis (1st time in history to standardize a tennis lesson)
TENNISTEC PROS
OUR CUSTOMERS            150 Web drills created
MARKETING
NATIONAL ADVERTISING     We own all software / source codes
MERCHANDISE
G-WORLD                  Software engineers on full-time staff
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY                  !"#$%$&'
CHALLENGES/COMPETITION
                                      ()'
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                           TECHNOLOGY
GROWTH
GOLFSMITH PARTNERSHIP    SwingMaster
CENTERS                     Intranet foundation of the Company
ENVIRONMENT                 #1 key to franchise sales
TECHNOLOGY                  Document server for all racquet
LESSONS
                            and pro’s
SAMPLE LESSON
                            Media and print ordering
PROFESSIONALS
PRICING                     clearinghouse
INSTRUCTORS                 Sales data & analytics
TEACHING QUALITY            Online scheduling system – call
TENNISTEC PROS              center
OUR CUSTOMERS               Client database management
MARKETING                   (CRM)
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                TENNIS TECH LESSONS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS                  TennisTEC instruction is fact-based
SAMPLE LESSON
PROFESSIONALS               Motion analysis and video technology assures that all
PRICING
INSTRUCTORS                 Tennis Tec instruction is given using the same proven
TEACHING QUALITY            teaching methodology and standards for optimal results
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
                            Practically eliminates instructor error and misdiagnosis of
NATIONAL ADVERTISING        swing faults
MERCHANDISE
G-WORLD
                            Shortens the learning curve
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                              TENNIS TECH LESSONS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
                         TennisTEC’s patented software enables
SAMPLE LESSON
PROFESSIONALS
                         TennisTEC to teach tennis using the
PRICING
INSTRUCTORS
                         following tools
TEACHING QUALITY           Digital Video Computer System
TENNISTEC PROS             Motion Analysis Computer System
OUR CUSTOMERS
MARKETING
                           Biofeedback Reinforcement
NATIONAL ADVERTISING       Impact Analysis
MERCHANDISE                WebLessons
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                               TENNIS TECH LESSONS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT

                         Match Play and Advanced Coaching
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS              Strategic partnerships with local tennis clubs enable
PRICING                    TennisTEC to take the learning process
INSTRUCTORS
TEACHING QUALITY           outdoors to the playing environment to challenge
TENNISTEC PROS             players of all levels
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                         TENNIS TECH LESSONS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
                               Tennis Tec Instruction works!
ENVIRONMENT                       Almost 40% of new clients business
TECHNOLOGY                        stems from referrals
LESSONS
SAMPLE LESSON                   Tennis Tec’s customer surveys
PROFESSIONALS
PRICING                         indicate
INSTRUCTORS                       90% of students have improved their
TEACHING QUALITY                  game with Tennis Tec
TENNISTEC PROS
OUR CUSTOMERS                     58% have lowered their handicap
MARKETING                         or scored a career best round
NATIONAL ADVERTISING
                                  96.1% rate Tennis Tec’s quality of
MERCHANDISE
G-WORLD                           instruction as “good” or “great”
TENNIS CLUB OWNERS                95.6% rate Tennis Tec’s customer
GRAND SLAM PACKAGE
                                  service as “good” or “great”
TENNISTEC GROWTH
THE OPPORTUNITY                   89.7% have referred a family
CHALLENGES/COMPETITION            member or friend to Tennis Tec
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                  TENNIS TECH LESSON: SAMPLE
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT                    OVER-ROTATION IN THE                   TOUR PLAYER:
TECHNOLOGY                       BACKHAND VOLLEY                      Avg. Shoulder Turn = 89°
LESSONS
                                                                      Avg. Hip Turn = 48°
SAMPLE LESSON
PROFESSIONALS
PRICING                                                               AMATEUR PLAYER:
INSTRUCTORS
                                                                      Avg. Shoulder Turn = 100°+
TEACHING QUALITY
TENNISTEC PROS                                                        Avg. Hip Turn = 60°+
OUR CUSTOMERS
MARKETING
                                                                      Over Rotation Causes:
NATIONAL ADVERTISING
MERCHANDISE                                                           Unstable lower body
G-WORLD
                          To cure over rotation in the back swing,
                                                                      Inconsistency
TENNIS CLUB OWNERS
                         Tennis Tec sets biofeedback tones between    Loss of Power
GRAND SLAM PACKAGE
TENNISTEC GROWTH         39° and 53°. The tones train the student’s
THE OPPORTUNITY             hips to be more stable at take-a-way.
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                  TENNIS TECH LESSON: SAMPLE
GROWTH
GOLFSMITH PARTNERSHIP
                              OVER-ROTATION IN THE
CENTERS
ENVIRONMENT                  FOREHAND GROUNDSTROKE
TECHNOLOGY                                                            Rafa’s Stats:
LESSONS                                                               Avg. Shoulder Turn = 89°
SAMPLE LESSON
                                                                      Avg. Hip Turn = 48°
PROFESSIONALS
PRICING
INSTRUCTORS                                                           AMATEUR PLAYER:
TEACHING QUALITY
                                                                      Avg. Shoulder Turn = 100°+
TENNISTEC PROS
OUR CUSTOMERS                                                         Avg. Hip Turn = 60°+
MARKETING
NATIONAL ADVERTISING
                                                                      Rotation Causes:
MERCHANDISE
G-WORLD                                                                increased power
                          To cure over rotation in the back swing,
TENNIS CLUB OWNERS                                                     topspin
                         Tennis Tec sets biofeedback tones between
GRAND SLAM PACKAGE
                         39° and 53°. The tones train the student’s    racquet speed
TENNISTEC GROWTH
THE OPPORTUNITY             hips to be more stable at take-a-way.
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                         TENNIS TECH LESSON: SAMPLE
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY


                         LEARN TO PLAY LIKE THE PRO’S
MISSION STATEMENT
BACKGROUND
CURRENT STATS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
                                                                  PRICING
CURRENT STATS
GROWTH                    Maximum Performance Plan                                         6 Month Plan
GOLFSMITH PARTNERSHIP     (Full Value $3,165) - $2,595                             (Full Value $1,520) - $1,325
CENTERS                  Initial Evaluation                                        Initial Evaluation
ENVIRONMENT
                         Premier 52 Lessons                                        Eagle 15 Lessons
TECHNOLOGY
                         12 Month Swing Tech max program                           6 Month in-bay Practice
LESSONS
                         G-FIT Personal racquet Fitting session                    G-FIT Personal racquet Fitting session
SAMPLE LESSON
PROFESSIONALS            G-TRACK 1-year subscription                               G-TRACK 1-year subscription

PRICING                  5% off merchandise**                                      5% off merchandise**
INSTRUCTORS              20% off Tennis Tec Services - $570 Value                  10% off Tennis Tec Services - $195 Value
TEACHING QUALITY         Discounts lasts for 12 months                             Discounts last for 6 months
TENNISTEC PROS
OUR CUSTOMERS                    3 Month Plan
MARKETING                                                                 Other Services                         Practice
                          (Full Value $1,095) - $955
NATIONAL ADVERTISING
                                                                      Initial Evaluation: $165/           12 Month:	        $795
MERCHANDISE              Initial Evaluation
                                                                        $95
                         Forty Love 10 Lessons                                                            6 Month:	         $450
G-WORLD                                                                Grand Slam: 52 Lessons -
                         3 Month in-bay Practice                                                          3 Month:	         $275
TENNIS CLUB OWNERS                                                      $2,195
                         G-FIT Personal Racquet Fitting session        Ace: 25 Lessons - $1,134           1 ½ Hour:
        $25
GRAND SLAM PACKAGE
                         G-TRACK 1-year subscription                   Deuce 15 Lessons - $895
TENNISTEC GROWTH                                                       Ad: 10 Lessons - $645
                         5% off merchandise**
THE OPPORTUNITY          5% off Tennis Tec Services - $140 Value       Lob 5 Lessons - $365
CHALLENGES/COMPETITION   Discounts last for 3 months
                                                                       Single: Thirty Minutes $85
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                             INSTRUCTORS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
                         Instructor Qualifications
TECHNOLOGY                Tennis Tec Teaching Professionals must
LESSONS
                          be USTA Members or USTA
SAMPLE LESSON
PROFESSIONALS             Apprentices and are required to
PRICING                   graduate Tennis Tec University (GTU)
INSTRUCTORS
TEACHING QUALITY              How to use Tennis Tec Software and
TENNISTEC PROS                Teach tennis
OUR CUSTOMERS                 Sales
MARKETING
NATIONAL ADVERTISING          Managing Clients, CRM
MERCHANDISE                   POS
G-WORLD
TENNIS CLUB OWNERS            Club Fitting
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                      TEACHING QUALITY
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY               Tennis Tec Education Series (GES)
LESSONS
SAMPLE LESSON             Stars Program
PROFESSIONALS
                             Advancement program for pros
PRICING
INSTRUCTORS                  You must take ownership of your own development
TEACHING QUALITY
TENNISTEC PROS               Each pro is monitored/mentored by store manager, city manager,
OUR CUSTOMERS                and all peers
MARKETING
NATIONAL ADVERTISING
                          Video Conferences
MERCHANDISE
                          Tennis Tec Forum
G-WORLD
TENNIS CLUB OWNERS        GES Live
GRAND SLAM PACKAGE
TENNISTEC GROWTH          WebLesson critique program
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                 TENNIS TECH PROS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY                                 Swing Tec
LESSONS                                       Pro
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
                                            Lesson &
MARKETING
                                             Sales
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD                  Private tennis
TENNIS CLUB OWNERS          racquet                      Local pro’s
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                                OUR CUSTOMERS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS            US Tennis Per Capita     Clients by Income   Clients by Age/Gender
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                           MARKETING
GROWTH
GOLFSMITH PARTNERSHIP
                         NMAAF (National Marketing and Advertising Administration
CENTERS
ENVIRONMENT              Fund) – 2% Gross Sales
TECHNOLOGY
LESSONS                  Marketing Specialist
SAMPLE LESSON
PROFESSIONALS
                             Strategy / OTB
PRICING
                             Ad Production
INSTRUCTORS
TEACHING QUALITY             Support local grass roots efforts
TENNISTEC PROS
OUR CUSTOMERS            National Ad Support
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                             NATIONAL ADVERTISING
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT              Tennis Magazine
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS            The tennis Channel
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
                         Tennis World Magazine
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
                         Inside Tennis
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE

                         USTA Magazine
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                         MERCHANDISE
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS                  Personal Racquet Fitting              Training Aids
ENVIRONMENT
TECHNOLOGY
                             Custom fitting                     Books, Videos
LESSONS                      Just-In-Time Inventory Method
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON            The mission of our Tennis Tec g-WORLD Professionals is to provide
PROFESSIONALS
                         the Ultimate tennis experience, which exceeds the expectations of
PRICING
INSTRUCTORS                           our corporate clients, Anytime-Anyplace
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS              Common Venues: USTA TOUR Hospitality tents, tennis
MARKETING
NATIONAL ADVERTISING
                           tournaments, hotels, casinos, trade shows, etc.
MERCHANDISE
G-WORLD
                           Clients include: AT&T, Nationwide, American Express, FedEx
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE         Services include: on-site lessons, Swing Capture, Virtual
TENNISTEC GROWTH           Academies, Simulators, contests, tennis consulting and
THE OPPORTUNITY
                           management
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE              Swing TEC will make a great marketing
G-WORLD
TENNIS CLUB OWNERS          tool at your next corporate event
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                   TENNIS CLUB OWNERS
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT              Currently have 3 territories sold ( CA, TX and Florida)
TECHNOLOGY
LESSONS
                         Owner Profile
SAMPLE LESSON
                             Follow Tennis Tec Model
PROFESSIONALS
PRICING                      Passionate
INSTRUCTORS
TEACHING QUALITY             Involved
TENNISTEC PROS
OUR CUSTOMERS                People Skills
MARKETING
NATIONAL ADVERTISING         Local Contacts
MERCHANDISE
G-WORLD
                             Business experience
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
                             Passion for tennis / Tennis Tec
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                               GRAND SLAM PACKAGE
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT              LICENSE FEE
TECHNOLOGY
LESSONS                    $5,000 per CLUB OR PRO
SAMPLE LESSON
PROFESSIONALS              Camera ace set up ranges from 3k to 8k.
PRICING
INSTRUCTORS
TEACHING QUALITY
                         Software Fee
TENNISTEC PROS             $1,200 PER YEAR
OUR CUSTOMERS
MARKETING                  Starts on your 1 year anniversary
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
                         Tennis Tec Royalties
TENNIS CLUB OWNERS         5% for Merchandise and tennis equipment
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                         TENNIS TECH GROWTH
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS
SAMPLE LESSON
PROFESSIONALS
PRICING
INSTRUCTORS
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                       THE OPPORTUNITY
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS                  Tennis is a $25 Billion Industry
ENVIRONMENT
TECHNOLOGY               Opportunity to dominate a fragmented piece of industry –
LESSONS                  tennis instruction
SAMPLE LESSON
PROFESSIONALS            Baby Boomers – number of Americans 50+ years will grow by
PRICING                  40 million people.
INSTRUCTORS
TEACHING QUALITY         Tennis 20/20 research stated
TENNISTEC PROS
OUR CUSTOMERS                The number one reason people enjoy the game is for that
MARKETING                    occasional thrill of hitting a winner.
NATIONAL ADVERTISING
MERCHANDISE                  The National tennis Foundation states that two of the chief
G-WORLD                      needs for the tennis industry are:
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE           More and better learning and practice facilities
TENNISTEC GROWTH
THE OPPORTUNITY              Improved tennis instruction
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                         TENNIS TECH GROWTH & BEYOND
GROWTH
GOLFSMITH PARTNERSHIP    Become the dominant tennis instruction brand in the country (and
CENTERS
                         eventually the world)
ENVIRONMENT
TECHNOLOGY               Estimated the United States has 35,000 tennis pro’s and 5,000 private
LESSONS                  tennis facilities.
SAMPLE LESSON            International Opportunities
PROFESSIONALS            Opportunities:
PRICING
                               tennis Schools – national and local
INSTRUCTORS
TEACHING QUALITY               High-tech advanced instruction
TENNISTEC PROS                 International locations
OUR CUSTOMERS                  Unlimited opportunities
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                     CHALLENGES
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
TECHNOLOGY
LESSONS                  Tennis Pro Recruiting
SAMPLE LESSON
PROFESSIONALS            Manage high growth pace
PRICING
INSTRUCTORS              We are a Target
TEACHING QUALITY
TENNISTEC PROS
OUR CUSTOMERS
MARKETING
NATIONAL ADVERTISING
MERCHANDISE
G-WORLD
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
GAME IMPROVEMENT THROUGH TECHNOLOGY

MISSION STATEMENT
BACKGROUND
CURRENT STATS
                                     COMPETITION
GROWTH
GOLFSMITH PARTNERSHIP
CENTERS
ENVIRONMENT
                         “Places to take a lesson”
TECHNOLOGY
LESSONS
                         Local tennis pro
SAMPLE LESSON
PROFESSIONALS
PRICING
                         Nationally recognized tennis schools
INSTRUCTORS
TEACHING QUALITY
                         Technology Providers
TENNISTEC PROS
OUR CUSTOMERS
                         Various – video, launch, weight, motion, other
MARKETING
NATIONAL ADVERTISING
                         None are fully integrated
MERCHANDISE
G-WORLD
                         No Ace Master
TENNIS CLUB OWNERS
GRAND SLAM PACKAGE
TENNISTEC GROWTH
THE OPPORTUNITY
CHALLENGES/COMPETITION
G AME I MPROVEMENT T HROUGH T ECHNOLOGY

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Tennis Tec 1

  • 1. G AME I MPROVEMENT T HROUGH T ECHNOLOGY
  • 2. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 3. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS MISSION STATEMENT GROWTH GOLFSMITH PARTNERSHIP CENTERS Help people play better tennis. ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS Our USTA teaching staff create flexible, customized PRICING INSTRUCTORS lesson programs, provide unparalleled service, and TEACHING QUALITY utilize cutting edge video and motion analysis TENNISTEC PROS OUR CUSTOMERS technology for your most significant game MARKETING improvement available today. NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 4. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS BACKGROUND GROWTH GOLFSMITH PARTNERSHIP CENTERS Founded in 2009 by Todd Wallin and Andy Hein ENVIRONMENT TECHNOLOGY TEC = Technique, Equipment, Conditioning LESSONS SAMPLE LESSON PROFESSIONALS T - Technique PRICING INSTRUCTORS E - Equipment TEACHING QUALITY TENNISTEC PROS C - Conditioning OUR CUSTOMERS MARKETING NATIONAL ADVERTISING Developing a better way to improve tennis players using technology MERCHANDISE as the core of the “better way.” G-WORLD TENNIS CLUB OWNERS We knew the way of the teaching pro was limited and needed to take GRAND SLAM PACKAGE advantage of the newest technology available TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 5. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS CURRENT STATS GROWTH GOLFSMITH PARTNERSHIP Nations leader in tennis instruction CENTERS ENVIRONMENT More lessons taught than any TECHNOLOGY other company LESSONS More than 2,000,000 total SAMPLE LESSON PROFESSIONALS lessons given PRICING INSTRUCTORS 146 High-Tech Indoor tennis TEACHING QUALITY TENNISTEC PROS Learning Centers OUR CUSTOMERS 32 Company-owned MARKETING 14 Stand-alone locations NATIONAL ADVERTISING MERCHANDISE 18 Inside tennissmith G-WORLD TENNIS CLUB OWNERS 114 Franchises GRAND SLAM PACKAGE TENNISTEC GROWTH 79 Stand-alone locations (3 THE OPPORTUNITY International) CHALLENGES/COMPETITION 35 Inside tennissmith
  • 6. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS CURRENT STATS GROWTH GOLFSMITH PARTNERSHIP 61 Markets, 34 states, 2 countries CENTERS 20% USA Market Share ENVIRONMENT TECHNOLOGY Employ 400 USTA Members and Apprentices LESSONS Employ over 1.5% of all tennis pros in the U.S. SAMPLE LESSON Two Master USTA Professionals in Teaching PROFESSIONALS Four Section “Teacher of the Year” in 2007 and Five in 2008 as well as PRICING the Colorado USTA Horton Smith Award (Andy Hilts – Corporate INSTRUCTORS TEACHING QUALITY National Dir. of Instruction) TENNISTEC PROS OUR CUSTOMERS TennisTec Market Share MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 7. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS GROWTH GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 8. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS GOLFSMITH PARTNERSHIP GROWTH GOLFSMITH PARTNERSHIP CENTERS Started in 2002 ENVIRONMENT TECHNOLOGY We are open in 54 Golfsmith and Tennis stores LESSONS SAMPLE LESSON Golfsmith has 74 stores with more opening PROFESSIONALS PRICING Golfsmith is the largest tennis and tennis retailer in the world INSTRUCTORS TEACHING QUALITY Online, Catalog, Stores TENNISTEC PROS OUR CUSTOMERS #1 customer of Prince, Head and Wilson, etc. MARKETING NATIONAL ADVERTISING They are #1, we are #1 – It is a great fit! MERCHANDISE G-WORLD We will continue to open in Golfsmith stores TENNIS CLUB OWNERS GRAND SLAM PACKAGE Prearranged marketing agreements TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 9. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS GOLFSMITH RELATIONS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON Benefits PROFESSIONALS PRICING Lower rent, advertising, utilities INSTRUCTORS TEACHING QUALITY TENNISTEC PROS Drawbacks OUR CUSTOMERS Hours, No tenant improvements, no club sales MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 10. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS GOLFSMITH RELATIONS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 11. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH ENVIRONMENT GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 12. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TECHNOLOGY GROWTH GOLFSMITH PARTNERSHIP Teaching Software CENTERS ENVIRONMENT Combines Motion Analysis, Video, swing speed, Ball TECHNOLOGY Strike, Bio-feedback Tones, Tour Pro Comparison, and LESSONS SAMPLE LESSON Web Lesson (150 Tour Players) PROFESSIONALS PRICING Two Patents INSTRUCTORS “Athletic Motion”/ Synchronization of video and motion TEACHING QUALITY analysis (1st time in history to standardize a tennis lesson) TENNISTEC PROS OUR CUSTOMERS 150 Web drills created MARKETING NATIONAL ADVERTISING We own all software / source codes MERCHANDISE G-WORLD Software engineers on full-time staff TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY !"#$%$&' CHALLENGES/COMPETITION ()'
  • 13. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TECHNOLOGY GROWTH GOLFSMITH PARTNERSHIP SwingMaster CENTERS Intranet foundation of the Company ENVIRONMENT #1 key to franchise sales TECHNOLOGY Document server for all racquet LESSONS and pro’s SAMPLE LESSON Media and print ordering PROFESSIONALS PRICING clearinghouse INSTRUCTORS Sales data & analytics TEACHING QUALITY Online scheduling system – call TENNISTEC PROS center OUR CUSTOMERS Client database management MARKETING (CRM) NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 14. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH LESSONS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS TennisTEC instruction is fact-based SAMPLE LESSON PROFESSIONALS Motion analysis and video technology assures that all PRICING INSTRUCTORS Tennis Tec instruction is given using the same proven TEACHING QUALITY teaching methodology and standards for optimal results TENNISTEC PROS OUR CUSTOMERS MARKETING Practically eliminates instructor error and misdiagnosis of NATIONAL ADVERTISING swing faults MERCHANDISE G-WORLD Shortens the learning curve TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 15. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH LESSONS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS TennisTEC’s patented software enables SAMPLE LESSON PROFESSIONALS TennisTEC to teach tennis using the PRICING INSTRUCTORS following tools TEACHING QUALITY Digital Video Computer System TENNISTEC PROS Motion Analysis Computer System OUR CUSTOMERS MARKETING Biofeedback Reinforcement NATIONAL ADVERTISING Impact Analysis MERCHANDISE WebLessons G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 16. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH LESSONS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT Match Play and Advanced Coaching TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS Strategic partnerships with local tennis clubs enable PRICING TennisTEC to take the learning process INSTRUCTORS TEACHING QUALITY outdoors to the playing environment to challenge TENNISTEC PROS players of all levels OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 17. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH LESSONS GROWTH GOLFSMITH PARTNERSHIP CENTERS Tennis Tec Instruction works! ENVIRONMENT Almost 40% of new clients business TECHNOLOGY stems from referrals LESSONS SAMPLE LESSON Tennis Tec’s customer surveys PROFESSIONALS PRICING indicate INSTRUCTORS 90% of students have improved their TEACHING QUALITY game with Tennis Tec TENNISTEC PROS OUR CUSTOMERS 58% have lowered their handicap MARKETING or scored a career best round NATIONAL ADVERTISING 96.1% rate Tennis Tec’s quality of MERCHANDISE G-WORLD instruction as “good” or “great” TENNIS CLUB OWNERS 95.6% rate Tennis Tec’s customer GRAND SLAM PACKAGE service as “good” or “great” TENNISTEC GROWTH THE OPPORTUNITY 89.7% have referred a family CHALLENGES/COMPETITION member or friend to Tennis Tec
  • 18. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH LESSON: SAMPLE GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT OVER-ROTATION IN THE TOUR PLAYER: TECHNOLOGY BACKHAND VOLLEY Avg. Shoulder Turn = 89° LESSONS Avg. Hip Turn = 48° SAMPLE LESSON PROFESSIONALS PRICING AMATEUR PLAYER: INSTRUCTORS Avg. Shoulder Turn = 100°+ TEACHING QUALITY TENNISTEC PROS Avg. Hip Turn = 60°+ OUR CUSTOMERS MARKETING Over Rotation Causes: NATIONAL ADVERTISING MERCHANDISE Unstable lower body G-WORLD To cure over rotation in the back swing, Inconsistency TENNIS CLUB OWNERS Tennis Tec sets biofeedback tones between Loss of Power GRAND SLAM PACKAGE TENNISTEC GROWTH 39° and 53°. The tones train the student’s THE OPPORTUNITY hips to be more stable at take-a-way. CHALLENGES/COMPETITION
  • 19. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH LESSON: SAMPLE GROWTH GOLFSMITH PARTNERSHIP OVER-ROTATION IN THE CENTERS ENVIRONMENT FOREHAND GROUNDSTROKE TECHNOLOGY Rafa’s Stats: LESSONS Avg. Shoulder Turn = 89° SAMPLE LESSON Avg. Hip Turn = 48° PROFESSIONALS PRICING INSTRUCTORS AMATEUR PLAYER: TEACHING QUALITY Avg. Shoulder Turn = 100°+ TENNISTEC PROS OUR CUSTOMERS Avg. Hip Turn = 60°+ MARKETING NATIONAL ADVERTISING Rotation Causes: MERCHANDISE G-WORLD increased power To cure over rotation in the back swing, TENNIS CLUB OWNERS topspin Tennis Tec sets biofeedback tones between GRAND SLAM PACKAGE 39° and 53°. The tones train the student’s racquet speed TENNISTEC GROWTH THE OPPORTUNITY hips to be more stable at take-a-way. CHALLENGES/COMPETITION
  • 20. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH LESSON: SAMPLE GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 21. GAME IMPROVEMENT THROUGH TECHNOLOGY LEARN TO PLAY LIKE THE PRO’S MISSION STATEMENT BACKGROUND CURRENT STATS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 22. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND PRICING CURRENT STATS GROWTH Maximum Performance Plan 6 Month Plan GOLFSMITH PARTNERSHIP (Full Value $3,165) - $2,595 (Full Value $1,520) - $1,325 CENTERS Initial Evaluation Initial Evaluation ENVIRONMENT Premier 52 Lessons Eagle 15 Lessons TECHNOLOGY 12 Month Swing Tech max program 6 Month in-bay Practice LESSONS G-FIT Personal racquet Fitting session G-FIT Personal racquet Fitting session SAMPLE LESSON PROFESSIONALS G-TRACK 1-year subscription G-TRACK 1-year subscription PRICING 5% off merchandise** 5% off merchandise** INSTRUCTORS 20% off Tennis Tec Services - $570 Value 10% off Tennis Tec Services - $195 Value TEACHING QUALITY Discounts lasts for 12 months Discounts last for 6 months TENNISTEC PROS OUR CUSTOMERS 3 Month Plan MARKETING Other Services Practice (Full Value $1,095) - $955 NATIONAL ADVERTISING Initial Evaluation: $165/ 12 Month: $795 MERCHANDISE Initial Evaluation $95 Forty Love 10 Lessons 6 Month: $450 G-WORLD Grand Slam: 52 Lessons - 3 Month in-bay Practice 3 Month: $275 TENNIS CLUB OWNERS $2,195 G-FIT Personal Racquet Fitting session Ace: 25 Lessons - $1,134 1 ½ Hour: $25 GRAND SLAM PACKAGE G-TRACK 1-year subscription Deuce 15 Lessons - $895 TENNISTEC GROWTH Ad: 10 Lessons - $645 5% off merchandise** THE OPPORTUNITY 5% off Tennis Tec Services - $140 Value Lob 5 Lessons - $365 CHALLENGES/COMPETITION Discounts last for 3 months Single: Thirty Minutes $85
  • 23. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS INSTRUCTORS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT Instructor Qualifications TECHNOLOGY Tennis Tec Teaching Professionals must LESSONS be USTA Members or USTA SAMPLE LESSON PROFESSIONALS Apprentices and are required to PRICING graduate Tennis Tec University (GTU) INSTRUCTORS TEACHING QUALITY How to use Tennis Tec Software and TENNISTEC PROS Teach tennis OUR CUSTOMERS Sales MARKETING NATIONAL ADVERTISING Managing Clients, CRM MERCHANDISE POS G-WORLD TENNIS CLUB OWNERS Club Fitting GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 24. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TEACHING QUALITY GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY Tennis Tec Education Series (GES) LESSONS SAMPLE LESSON Stars Program PROFESSIONALS Advancement program for pros PRICING INSTRUCTORS You must take ownership of your own development TEACHING QUALITY TENNISTEC PROS Each pro is monitored/mentored by store manager, city manager, OUR CUSTOMERS and all peers MARKETING NATIONAL ADVERTISING Video Conferences MERCHANDISE Tennis Tec Forum G-WORLD TENNIS CLUB OWNERS GES Live GRAND SLAM PACKAGE TENNISTEC GROWTH WebLesson critique program THE OPPORTUNITY CHALLENGES/COMPETITION
  • 25. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH PROS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY Swing Tec LESSONS Pro SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS Lesson & MARKETING Sales NATIONAL ADVERTISING MERCHANDISE G-WORLD Private tennis TENNIS CLUB OWNERS racquet Local pro’s GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 26. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS OUR CUSTOMERS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS US Tennis Per Capita Clients by Income Clients by Age/Gender PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 27. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS MARKETING GROWTH GOLFSMITH PARTNERSHIP NMAAF (National Marketing and Advertising Administration CENTERS ENVIRONMENT Fund) – 2% Gross Sales TECHNOLOGY LESSONS Marketing Specialist SAMPLE LESSON PROFESSIONALS Strategy / OTB PRICING Ad Production INSTRUCTORS TEACHING QUALITY Support local grass roots efforts TENNISTEC PROS OUR CUSTOMERS National Ad Support MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 28. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS NATIONAL ADVERTISING GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT Tennis Magazine TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS The tennis Channel PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS Tennis World Magazine MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD Inside Tennis TENNIS CLUB OWNERS GRAND SLAM PACKAGE USTA Magazine TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 29. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS MERCHANDISE GROWTH GOLFSMITH PARTNERSHIP CENTERS Personal Racquet Fitting Training Aids ENVIRONMENT TECHNOLOGY Custom fitting Books, Videos LESSONS Just-In-Time Inventory Method SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 30. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON The mission of our Tennis Tec g-WORLD Professionals is to provide PROFESSIONALS the Ultimate tennis experience, which exceeds the expectations of PRICING INSTRUCTORS our corporate clients, Anytime-Anyplace TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS Common Venues: USTA TOUR Hospitality tents, tennis MARKETING NATIONAL ADVERTISING tournaments, hotels, casinos, trade shows, etc. MERCHANDISE G-WORLD Clients include: AT&T, Nationwide, American Express, FedEx TENNIS CLUB OWNERS GRAND SLAM PACKAGE Services include: on-site lessons, Swing Capture, Virtual TENNISTEC GROWTH Academies, Simulators, contests, tennis consulting and THE OPPORTUNITY management CHALLENGES/COMPETITION
  • 31. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE Swing TEC will make a great marketing G-WORLD TENNIS CLUB OWNERS tool at your next corporate event GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 32. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS CLUB OWNERS GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT Currently have 3 territories sold ( CA, TX and Florida) TECHNOLOGY LESSONS Owner Profile SAMPLE LESSON Follow Tennis Tec Model PROFESSIONALS PRICING Passionate INSTRUCTORS TEACHING QUALITY Involved TENNISTEC PROS OUR CUSTOMERS People Skills MARKETING NATIONAL ADVERTISING Local Contacts MERCHANDISE G-WORLD Business experience TENNIS CLUB OWNERS GRAND SLAM PACKAGE Passion for tennis / Tennis Tec TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 33. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS GRAND SLAM PACKAGE GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT LICENSE FEE TECHNOLOGY LESSONS $5,000 per CLUB OR PRO SAMPLE LESSON PROFESSIONALS Camera ace set up ranges from 3k to 8k. PRICING INSTRUCTORS TEACHING QUALITY Software Fee TENNISTEC PROS $1,200 PER YEAR OUR CUSTOMERS MARKETING Starts on your 1 year anniversary NATIONAL ADVERTISING MERCHANDISE G-WORLD Tennis Tec Royalties TENNIS CLUB OWNERS 5% for Merchandise and tennis equipment GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 34. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH GROWTH GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS SAMPLE LESSON PROFESSIONALS PRICING INSTRUCTORS TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 35. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS THE OPPORTUNITY GROWTH GOLFSMITH PARTNERSHIP CENTERS Tennis is a $25 Billion Industry ENVIRONMENT TECHNOLOGY Opportunity to dominate a fragmented piece of industry – LESSONS tennis instruction SAMPLE LESSON PROFESSIONALS Baby Boomers – number of Americans 50+ years will grow by PRICING 40 million people. INSTRUCTORS TEACHING QUALITY Tennis 20/20 research stated TENNISTEC PROS OUR CUSTOMERS The number one reason people enjoy the game is for that MARKETING occasional thrill of hitting a winner. NATIONAL ADVERTISING MERCHANDISE The National tennis Foundation states that two of the chief G-WORLD needs for the tennis industry are: TENNIS CLUB OWNERS GRAND SLAM PACKAGE More and better learning and practice facilities TENNISTEC GROWTH THE OPPORTUNITY Improved tennis instruction CHALLENGES/COMPETITION
  • 36. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS TENNIS TECH GROWTH & BEYOND GROWTH GOLFSMITH PARTNERSHIP Become the dominant tennis instruction brand in the country (and CENTERS eventually the world) ENVIRONMENT TECHNOLOGY Estimated the United States has 35,000 tennis pro’s and 5,000 private LESSONS tennis facilities. SAMPLE LESSON International Opportunities PROFESSIONALS Opportunities: PRICING tennis Schools – national and local INSTRUCTORS TEACHING QUALITY High-tech advanced instruction TENNISTEC PROS International locations OUR CUSTOMERS Unlimited opportunities MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 37. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS CHALLENGES GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT TECHNOLOGY LESSONS Tennis Pro Recruiting SAMPLE LESSON PROFESSIONALS Manage high growth pace PRICING INSTRUCTORS We are a Target TEACHING QUALITY TENNISTEC PROS OUR CUSTOMERS MARKETING NATIONAL ADVERTISING MERCHANDISE G-WORLD TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 38. GAME IMPROVEMENT THROUGH TECHNOLOGY MISSION STATEMENT BACKGROUND CURRENT STATS COMPETITION GROWTH GOLFSMITH PARTNERSHIP CENTERS ENVIRONMENT “Places to take a lesson” TECHNOLOGY LESSONS Local tennis pro SAMPLE LESSON PROFESSIONALS PRICING Nationally recognized tennis schools INSTRUCTORS TEACHING QUALITY Technology Providers TENNISTEC PROS OUR CUSTOMERS Various – video, launch, weight, motion, other MARKETING NATIONAL ADVERTISING None are fully integrated MERCHANDISE G-WORLD No Ace Master TENNIS CLUB OWNERS GRAND SLAM PACKAGE TENNISTEC GROWTH THE OPPORTUNITY CHALLENGES/COMPETITION
  • 39. G AME I MPROVEMENT T HROUGH T ECHNOLOGY

Editor's Notes