2. 1. The goals
2. The web
3. The brands
4. The ecosystem
5. The win-win model
3. To build a digital strategy for the major Italian food brands
through a web platform that collects traffic thanks to its
unique contents.
To interface with global and local e-commerce players,
both generalists and food/grocery specialists, in order to
pursue a “win-win” partnership opportunity that combines
both parties’ strengths.
THE GOALS
4. 1. The goals
2. The web
3. The brands
4. The win-win model
5. The ecosystem
5. The Ciao Gusto website, in its modern-looking graphics,
will display valuable content such as recipes, brands’
stories, tips and curiosities.
On all these pages, the user will have the opportunity
to purchase products thanks to specific call-to-action
buttons.
THE WEB
6. 1. The goals
2. The web
3. The brands
4. The win-win model
5. The ecosystem
7. The main product categories are:
• Pasta, fresh pasta, rice
• Cheese
• Cured meats
• Olive oil, vinegar and spices
• Poultry, fish and tuna
• Snacks
• Tomato and vegetable conserves
• Fresh vegetables, frozen or
canned
• Water and fruit juices
• Coffee
• Dehydrated fruits
• Honey, candies and chocolate
• Wine and alcoholic beverages
THE
BRANDS
8. 1. The goals
2. The web
3. The brands
4. The win-win model
5. The ecosystem
9. • Exclusive and original Italian food
products for an Italian corner
at the partner’s e-commerce
platform.
• Co-operation in digital marketing
actions and shared investments.
• Traffic, generated through the
content-rich website, is diverted
to the partner’s e-commerce
platform: users purchase
products and thus become
customers.
• Web services available for
content feeding and shared
publishing efforts.
THE
WIN-WIN
MODEL
10. 1. The goals
2. The web
3. The brands
4. The win-win model
5. The ecosystem
11. Users are given the option to purchase products by
clicking on CTA buttons. A pop-up window opens, and the
user becomes a customer on the partner’s e-commerce
platform.
Conversely, the customer can reach the Ciao Gusto website
through the e-commerce platform after having had access
to a specific ‘Italian food corner’.
THE
ECOSYSTEM
