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John   Angel Investing
      Ason


03/2013        Copyright 2013 - John Ason   1
Angel Investing




03/2013     Copyright 2013 - John Ason   2
Personal Background

             25 years AT&T Bell Labs experience
             Successful in stock market
             Angel investor last 17 years




03/2013               Copyright 2013 - John Ason   3
Angel Investments
  Xlibris.com Scoople.it DoodleDeals.com
   Koding.com GetMaid.com ERANYC.com
Centrak.com OffTrackPlanet.com Ology.com
  Diapers.com HotList.com Imbookin.com
  CallunaVineyards.com Tips.by Spling.com
 WeHostels.com LiveLook.com Bikini.com
 FulcrumGallery.com Geometrix SpatialLabs
    AdPilot Hooja MotionMathGames.com
AppyCouple.com PhlatBall.com IvyExec.com
 03/2013       Copyright 2013 - John Ason   4
What is Angel Investing ?
   Source of funds for early stage companies
   Typically first “professional” level
   Typically $100,000 to $500,000
   Experience / assistance provided




03/2013         Copyright 2013 - John Ason   5
Angel Profile
         Usually private
         Ability to accumulate capital
             Retired professionals
             Entrepreneurs
         Financial return secondary concern




03/2013                Copyright 2013 - John Ason   6
What do Angels Want ?
   A pleasant experience
         Excitement of growing a company
         Financial return
   An environment to contribute / participate
         Management / oversight
         Contacts
   An exit strategy

03/2013              Copyright 2013 - John Ason   7
Exit Strategies (descending order)
     Chapter 11 / Disbanding
     Life style (put option)
     Buyout / Merger
     Venture Capital round
     IPO



  03/2013         Copyright 2013 - John Ason   8
How to Find Angels ?




03/2013    Copyright 2013 - John Ason   9
How to Find Angels ?
         Networking
             Venture groups
             Venture fairs
             Internet
             University lectures
         Intermediaries



03/2013                Copyright 2013 - John Ason   10
What do Angels Want to See ?
     Short focussed business plan
     Quality management / people
     Reasonable valuation (20-30% equity)
     Market validation




03/2013          Copyright 2013 - John Ason   11
Negotiating with Angels
     Must be win / win
     Process is asymmetrical
             Valuations fuzzy
             Angel contribution fuzzy
             Angels timeframe is casual / slow
             Angels do not HAVE to invest
             Angels can walk away at anytime


03/2013                 Copyright 2013 - John Ason   12
Financial Returns
      Ten times investment in 3 to 5 years
      50% IRR per year
      Lifestyle companies do not qualify




03/2013           Copyright 2013 - John Ason   13
Company Culture

             Speed, speed, speed
             Outsource everything
             Leverage / margins
             Compete / cooperate
             Open non-secretive



03/2013              Copyright 2013 - John Ason   14
Angels VS VCs
   Money         Own                     Other people’s
   Revenues      None                    $2 – 5 million
   Management    Partial                 Complete
   Stage         Early                   Expansion
   IRR           50%                     30%
   Multiples     10X                     2X – 4X
   Risk          High                    Low

03/2013         Copyright 2013 - John Ason                15
Evaluation Process
      Clear, concise, compelling, coherent
       one page executive summary
      Very large potential (10X)
      Intellectually stimulating
      Marketing/sales skills
      Fundamental keystone patent
      Execution capabilities

03/2013           Copyright 2013 - John Ason   16
Exploding Angel Market
       Starting a company close to zero
       Validating a company close to zero
       Emergence of accelerators
       Emergence of Super Angels (Micro VCs)
       Emergence of AngelList
       Emergence of graphical investor decks
       Emergence of family offices
Dramatic increase in speed of angel investing

  03/2013           Copyright 2013 - John Ason   17
International Activity
     Startups are outsourcing
     Foreign startups looking for funding
     Foreign governments looking to build
      angel and startup ecosystems
     Accelerators going international



03/2013          Copyright 2013 - John Ason   18
Thank You


              John Ason
          www.JohnAson.com
          Ason@comcast.net




03/2013      Copyright 2013 - John Ason   19

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Angel Investing Overview

  • 1. John Angel Investing Ason 03/2013 Copyright 2013 - John Ason 1
  • 2. Angel Investing 03/2013 Copyright 2013 - John Ason 2
  • 3. Personal Background  25 years AT&T Bell Labs experience  Successful in stock market  Angel investor last 17 years 03/2013 Copyright 2013 - John Ason 3
  • 4. Angel Investments Xlibris.com Scoople.it DoodleDeals.com Koding.com GetMaid.com ERANYC.com Centrak.com OffTrackPlanet.com Ology.com Diapers.com HotList.com Imbookin.com CallunaVineyards.com Tips.by Spling.com WeHostels.com LiveLook.com Bikini.com FulcrumGallery.com Geometrix SpatialLabs AdPilot Hooja MotionMathGames.com AppyCouple.com PhlatBall.com IvyExec.com 03/2013 Copyright 2013 - John Ason 4
  • 5. What is Angel Investing ?  Source of funds for early stage companies  Typically first “professional” level  Typically $100,000 to $500,000  Experience / assistance provided 03/2013 Copyright 2013 - John Ason 5
  • 6. Angel Profile  Usually private  Ability to accumulate capital  Retired professionals  Entrepreneurs  Financial return secondary concern 03/2013 Copyright 2013 - John Ason 6
  • 7. What do Angels Want ?  A pleasant experience  Excitement of growing a company  Financial return  An environment to contribute / participate  Management / oversight  Contacts  An exit strategy 03/2013 Copyright 2013 - John Ason 7
  • 8. Exit Strategies (descending order)  Chapter 11 / Disbanding  Life style (put option)  Buyout / Merger  Venture Capital round  IPO 03/2013 Copyright 2013 - John Ason 8
  • 9. How to Find Angels ? 03/2013 Copyright 2013 - John Ason 9
  • 10. How to Find Angels ?  Networking  Venture groups  Venture fairs  Internet  University lectures  Intermediaries 03/2013 Copyright 2013 - John Ason 10
  • 11. What do Angels Want to See ?  Short focussed business plan  Quality management / people  Reasonable valuation (20-30% equity)  Market validation 03/2013 Copyright 2013 - John Ason 11
  • 12. Negotiating with Angels  Must be win / win  Process is asymmetrical  Valuations fuzzy  Angel contribution fuzzy  Angels timeframe is casual / slow  Angels do not HAVE to invest  Angels can walk away at anytime 03/2013 Copyright 2013 - John Ason 12
  • 13. Financial Returns  Ten times investment in 3 to 5 years  50% IRR per year  Lifestyle companies do not qualify 03/2013 Copyright 2013 - John Ason 13
  • 14. Company Culture  Speed, speed, speed  Outsource everything  Leverage / margins  Compete / cooperate  Open non-secretive 03/2013 Copyright 2013 - John Ason 14
  • 15. Angels VS VCs Money Own Other people’s Revenues None $2 – 5 million Management Partial Complete Stage Early Expansion IRR 50% 30% Multiples 10X 2X – 4X Risk High Low 03/2013 Copyright 2013 - John Ason 15
  • 16. Evaluation Process  Clear, concise, compelling, coherent one page executive summary  Very large potential (10X)  Intellectually stimulating  Marketing/sales skills  Fundamental keystone patent  Execution capabilities 03/2013 Copyright 2013 - John Ason 16
  • 17. Exploding Angel Market  Starting a company close to zero  Validating a company close to zero  Emergence of accelerators  Emergence of Super Angels (Micro VCs)  Emergence of AngelList  Emergence of graphical investor decks  Emergence of family offices Dramatic increase in speed of angel investing 03/2013 Copyright 2013 - John Ason 17
  • 18. International Activity  Startups are outsourcing  Foreign startups looking for funding  Foreign governments looking to build angel and startup ecosystems  Accelerators going international 03/2013 Copyright 2013 - John Ason 18
  • 19. Thank You John Ason www.JohnAson.com Ason@comcast.net 03/2013 Copyright 2013 - John Ason 19