Ford Presentation - Internet Marketing

Agenda ,[object Object],[object Object],[object Object],[object Object]

Background/Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Insights Upto 3.5 L SEG A Alto, ZEN, Chevrolet Spark, Santro 3.5- 6.5 L SEG B Ford Ikon, i20, Logan, Swift, Fabia, Indigo 6.5- 10 L SEG C Fiat Linea, Ford Fiesta, Honda City, Lancer,Cedia Verna, Xylo, Indigo XL, Innova 10 L + SEG D Ford Mondeo, Optra, Sonata, Corolla, Camry SUV Ford Endeavour, Tata Safari, Hyundai Teraccan, HM Pajero Super Luxury Audi, BMW, Bentley Cluttered & Competitive market

Customers are increasingly going online to make a decision ,[object Object],[object Object],[object Object]

Social Economic Class Profile by type of interaction with the internet ,[object Object],[object Object]

Age Profile by type of interaction with the internet ,[object Object]

Internet usage V/s Car Ownership ,[object Object]

Time spent looking for information ,[object Object]

How are consumers finding information online ,[object Object]

Customers expect a quick response ,[object Object]

Test Drives plays a critical role in buying a car ,[object Object]

Consumer Insights Behavior Are wary of advertising, Lacks attention, Demands performance and world class products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leads to Test Drive Research Lead Verification Test Drive Request Instant On Road Price Quote Car Loan Application Online Approval Best Insurance Quote Send Car for Test Drive Help in Car Buying Decision Call Center Lead Aggregation Car Consultant Verified Leads Price Quote Finance Quote Insurance Quote Dealers Finance company Insurance company website Dealers Finance company Insurance company Car Buyer

How automobile companies are using Internet ,[object Object],[object Object],[object Object],[object Object]

India’s Automobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tata Indica – User Generated Content ,[object Object]

Maruti Suzuki Esteem ,[object Object]

Mahindra Scorpio ,[object Object]

Honda Civic viral ,[object Object]

Toyota Auris Blog campaign: ,[object Object]

Ford and Maruti ,[object Object]

Auto brands on Cricket websites

Strategy ,[object Object],[object Object],[object Object],[object Object],3ºStage: Increase Loyality and build online destinations 2ºStage: Engagement 1ºStage: Visibility and Lead generation

Strategy: Stage 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy: Stage 2 and Stage 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended online approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mockup: Cricbuzz Branding and Lead Generation Campaign

Mockup: WAP Promotions ,[object Object]

[object Object],[object Object],[object Object],[object Object]

Ford Presentation - Internet Marketing

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (20)

Semelhante a Ford Presentation - Internet Marketing

Semelhante a Ford Presentation - Internet Marketing (20)

Ford Presentation - Internet Marketing