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Communities The Evolution and Nature of Community Groups Gillian Muessig | Founding President http://downloadurl
World’s most popular provider of search marketing software
Cosmic cluster Look for patterns in clusters
Single cell cluster See the patterns?
Aspen tree cluster Many tree tops; single root structure
Coral cluster Endangered community
Fish cluster School of fish
Bird cluster Flock of herons
Human cluster Human communities
Human cluster Obama inauguration day 2009
Clusters ≠ Communities Interest Groups
Interest Group Girl Scouts
Brand “community” (group) Harley Davidson
Gaming “community” (group) World of Warcraft – Second Life - others
Industry Community American Medical Association
Event Community EmMeCon
Tech Corporate Community SEOmoz Community
Political Community Third Reich
Social Community Platforms
[object Object],[object Object],[object Object],[object Object]
Live trumps online The nature of communities
Human communication learning The nature of communities
Shared Values
Shared Goals
Shared Experience
People - Personas
Faster Online communities “happen” faster
Reformation Online communities are reforming  global and local power relationships
Communities in context Online communities operate in the context of the social & political worlds in which they are developed
Reformation Online communities are not exempt  from the rules and norms of the world
Rise of Global Network Governance ,[object Object],[object Object],[object Object]
Rise of Global Network Governance ,[object Object],[object Object],[object Object]
Rise of Global Network Governance History shows ultimately it is the People  who are in charge and  new connective technologies  only increase their power  and ability to organize collective action “ Panarchy: Governance in the Network Age ”  - Paul Hartzog
Rise of Global Network Governance
Parting Thoughts Online communities are not the scourge of the earth
Parting Thoughts They help isolated people to connect
Parting Thoughts Social communities connect disparate cultures
Parting Thoughts They support the grieving
Parting Thoughts Enable us to share our interests
Parting Thoughts And like fire, social communities require  vigilance and care in handling
 
@SEOmom www.seomoz.org/blog [email_address]

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The Evolution and Nature of Community Groups

Editor's Notes

  1. We’re the world’s most popular provider of search marketing software, covering everything from technical SEO issues to social media monitoring, We serve SMBs to Fortune 100 enterprises with actionable information, community support, tools and monitoring platform to make search marketing faster, easier, and more effective. We don’t do any consulting.
  2. Photo credit: http://asterisk.apod.com/viewtopic.php?&t=25161
  3. http://talk-technology.blogspot.com/2012/01/biologists-replicate-key-evolutionary.html
  4. Photo credit: http://en.wikipedia.org/wiki/File:Coral_detail.jpg
  5. Photo credit: http://www.globalcontentstrategy.com/2010/12/learn-from-fish-shoaling-schooling-and.html
  6. Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1 And http://www.historycooperative.org/cgi-bin/justtop.cgi?act=justtop&url=http://www.historycooperative.org/journals/jwh/16.4/beaujard.html
  7. Photo credit: http://sfbayview.com/2009/rev-joseph-lowery%E2%80%99s-inaugural-benediction-%E2%80%93-video-and-transcript/
  8. Photo credit: http://content.usatoday.com/communities/sciencefair/post/2010/07/ancient-humans-lived-in-norfolk-up-to-950000-years-ago/1
  9. Photo credit: http://worldpeace.org/blog/?p=3803
  10. Photo credit: http://www.triplepundit.com/2010/06/community-based-marketing-making-green-relevant-lessons-from-harley-davidson/
  11. Photo credit: http://www.saeedgatson.com/the-importance-of-community-population/
  12. Photo credit: http://www.seomoz.org/blog/meet-the-mozzers
  13. http://www.ericfoster.org/?cat=7
  14. Photo credit: http://daverabbit.podomatic.com/
  15. Photo credit: http://daverabbit.podomatic.com/
  16. Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
  17. Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf Photo credit: http://codeclass.tumblr.com/page/2
  18. Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf Photo credit: http://www.cuisinecuisine.com/IndianCulture.htm
  19. Concept credit: http://jrichardstevens.com/articles/wilson_peterson.pdf
  20. Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
  21. Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
  22. Concept credit: http://www.noop.nl/2010/08/long-live-the-panarchy.html
  23. Photo credit: http://thepersonalnavigator.blogspot.com/2011/06/arab-spring-and-what-came-before.html
  24. \\
  25. \\http://www.chinadaily.com.cn/cndy/2011-01/07/content_11805628.htm
  26. \\http://www.chinadaily.com.cn/cndy/2011-01/07/content_11805628.htm
  27. http://www.planetblacksburg.com/2007/04/the-wall-a-community-in-grief-1.php
  28. Photo credit: http://infographics.collentine.com/facebook-leads-sharing-with-24-of-market
  29. Photo credits: http://en.wikipedia.org/wiki/Fire and http://cooking.savvy-cafe.com/category/campfire-cooking/ and