1. Why agency side is better
And it is. You can trust me.

2. Martin MacDonald
@searchmartin

8. Note: all figures in US Dollars. Private VC research data for 2011 predictions. 2012 based on growth extrapolation

9. The top 5 reasons why
agencies are better.
I stopped at 5, I wanted to give “in house” a chance.

10. 1)

11. 2)

12. 3)

13. 4)

14. 5)

15. BONUS REASONS

16. 6)

17. 7)

18. BUT…

19. Neither way is
better

20. http://hotnerdgirl.files.wordpress.com/2011/0
2/double-facepalm1.jpg

22. There is no such thing as
a perfect person.
But there is a perfect team!

23. How would you build an
online brand with no
ranking or keyword data?

24. SEO

26. Google.com logged in traffic only = 8% of users

27. Google.com logged in traffic only = 8% of users
Google.com share of the UK search engine queries = 9%

28. Google.com logged in traffic only = 8% of users
Google.com share of the UK search engine queries = 9%
Total UK traffic on this GA account: +/- 5,000,000 per month

29. Google.com logged in traffic only = 8% of users
Google.com share of the UK search engine queries = 9%
Total UK traffic on this GA account: +/- 5,000,000 per month
When “privacy” hits .co.uk this should result in +/- 72,000 untracked visits per month

30. So how do we
voice our concerns?

31. KeywordTransparency.com
Sign our Petition and we will give it on your behalf to Google Analytics.
This shouldn’t just be an SEO industry drive, we are asking ALL our clients
to sign up as well. If we can get some movement and some press, this
might work.
http://bit.ly/kwtrans

32. Thank You!
Martin MacDonald
@searchmartin