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Top Marketing Stats from 2013 Tweets

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This document contains a collection of tweets from various conferences and events discussing digital marketing statistics. The tweets cover a wide range of topics but commonly cite stats related to search engine optimization, social media, mobile usage, and local search. Key stats mentioned include that 75% of companies lack a clear mobile strategy, 52% of consumers are disappointed by mobile sites not optimized for mobile, and mobile search now accounts for 50% of all searches.

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Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm..
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jcolman “75% of companies have no clear mobile strategy. Your goal: be in the other 25%! #smx ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jcolman “81% of shoppers begin researching products on one device and actually finish their purchase on another. #smx ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ricdragon “500 algorithmic changes per year - can anyone say "SEO Job Security?" Who said SEO is dead? #SMX @mattcutts”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @thos003 “Mobile search is now at 50% of search. @covario #smx”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @blizzle “"52% of consumers are disappointed when companies do not have specialized mobile experience/site" via Yahoo guy #smx #11C”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “.@jennyhalasz was able to raise a client's revenue by 800% in 3 months just with back-end technical improvements #SMX”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “The median web page contains 8.22% more resource requests than it did in 2011. @jennyhalasz #SMX”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Google has 30 trillion docs in the index, up from 5 trillion in 2010. In 2014 and later it will be 100s of trillions @linkvendor #SMX”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @robert_brady “27% change in CTR leads to 20% change in QS. #smx”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AmyVernon “Microsoft 95% of traffic still comes from organic search @kristy #smx #13x”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @saralingafelter “54% of visits come from FB; but 82% of leads are coming from Twitter. "Twitter is damn hot" for @optify & B2B. @JeffreyAJewett #smx #13b”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @klei_ber “.27% of all urls in the US use http:// Schema.org integrations #smx @searchmetrics”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ricdragon “if growth rate remains same, Google+ will overtake FB in 2016 #SMX”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @gsterling “Yahoo: local ad extensions result in 30-35% CTR on mobile search ads #SMX#11C”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Does author snippet increase traffic? @seoClarity got 2x traffic on same kw/position combo w/author snippet #smx”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “Obama Campaign's TV ads were watched more on YouTube than they were on television - @slaby #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @LashannaMartin “More than 90% of Facebook fans view content through the Newsfeed alone @alison #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @lisabuyer “Facebook recommends posting at least 4-9 x a week - @alison says brands should post 1 x a day #pubcon #Social #PR”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @VirtualMarketer “Be consistent with #brand messaging across #socialmedia platforms (Google will get the signal) @AndyBeal #pubcon #seo”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jloomstein “Positive posts get 30% more shares. Don't be a negative nancy. #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “If you visit 19 websites, Google is 80% accurate predicting your age, gender, marital status & other demographic info @bgtheory #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @bentfitz “.@dennisyu speaks at @pubcon: a @facbook share is 13x more valuable than a "like". Check-ins even more valuable #pubcon #PubconNOLA”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @searchinfluence “70% of consumers trust unknown users' online reviews as much as personal recommendations #pubcon #reputationmanagement ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @matt_siltala “Does this surprise anyone? Only 1/2 of the (Internet Marketing mind you) crowd has a LinkedIn Profile page set up. #Pubcon ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Posts with images get 37% more engagement on social media than text - even more than posts with video @iamJeffCohen #pubcon ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @rickgalan “86% of people that have searched and found a negative review, have changed their purchase decision because of it @MelyssaTweeting #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @aknecht “Reader are 4X more likely to engage or comment on a blog post with a good image @lisabuyer #Pubcon Make that image pinable ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Follow an 80/20 rule for social. 80% should be delightful content, max 20% sales/promotions @GregGifford #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “A press release using images & video can get 10x the views of one without, because it's more engaging and shareable @MelCarson #pubcon ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @trabit “Showing up with your profile pic on twitter for a trending hashtag brings you 5 new followers per hour #pubcon ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “articles with good images get 94% more views than articles that don't. @iamJeffCohen #pubcon ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “88% of biz are using social. Take the extra time to think about how to make your content a little better. @KristaNeher #pubcon ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @aknecht “Use your stats to know where to spend your time. What's relevant to your brand isn't what's relevant to others @VirtualMarketer #PubCon ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @w00t “A negative review amongst a batch of positive reviews INCREASES the power of those positive reviews @BrianPCombs #PubCon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @aknecht “60% of consumers are more liekly to consider or contact business who's images appear in local search @lisabuyer #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @webmoxy “Social media automation tools @pubcon with Justin Sanger said 72% of business on twitter r seeking customer leads”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “67% say quality of product image is important when selecting and purchasing that product @iamJeffCohen #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @tastyplacement “Prediction: by 2015, mobile queries will exceed desktop queries #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sidewing “Mobile ads comprised 9% of ALL online Ad spending in 2012. And it's growing like MAD. @dhcolwell #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sidewing “You want about 70% brand phrases and 30% KW phrases in IBL text. @standingdog #pubcon #penguin”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @searchinfluence “Estimated that there will be 760 million tablets worldwide by 2016 #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sidewing “Optimal title tag length? 65-70 is FALSE! You can get up to 110. Google doesn't measure by characters it's pixel width. 512px #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kkofnola “4 of 10 consumers use local search once a day. 1 in 3 Google searches are local. #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @searchinfluence “The bar for good content is getting higher-- 88% of business are now using social media #pubcon ”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kristaneher “A press release with video generated 55% more views and 36% more link clicks #PR #Pubcon via @GregJarboe”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “For every $92 spent acquiring customers, only $1 is spent converting them. #SFIMA #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ChadOfAllMedia “Social annotations result in 5 to 10 percent higher CTR #Pubcon #SFIMA”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @MLicudine “Tuned in to @mattcraine for some ORM insights. Conversion rates 105% higher for those who read positive ratings or reviews. #sfima #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @MLicudine “34% have turned to the web to air their feelings about a company; 26% have expressed dissatisfaction. #sfima”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @HalyardConsult “http://Angieslist.com has 40 Million paid members - #thingsididnotknow #sfima”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “Articles with images get 94% more views than those without. via @MDGadvertising - http://ow.ly/ l05ZG #SFIMA #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “Inbound marketing costs 62% less per lead than outbound marketing - http://ow.ly/l06q3 #SFIMA #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “66% are not sure which brand they want when they start researching #sfima #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jakebohall “@melaniemitchell 1 in 4 conversions on a brand term start as a category term #sfima #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jakebohall “@melaniemitchell 16% of the queries Google sees each day are brand new (never been searched) #sfima #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @MLicudine “44% of consumers who use social on purchase path also use search. Optimizing individual assets no longer scalable. #sfima”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “In just over 2 years, infographic search volumes increased over 800% via @neomammalian - http://ow.ly/ l06aY #SFIMA #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sherm29 “#Google image search drops 80% since redesign! Huge impact! #SFIMA #Pubcon #Summit!”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sherm29 “68% of mobile minutes are used at HOME! #SFIMA #Summit #pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “The amount of money spent on company blogs and social media has doubled in the last year. via @pamdyer #SFIMA #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “Only 77% of marketers who test are testing their headlines. via @MarketingSherpa‎ - http://ow.ly/ l06Br #SFIMA #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “57.4% of B2B businesses say SEO has the biggest impact on lead gen goals. via @MDGadvertising http:// ow.ly/l06lH #SFIMA #Pubcon”
Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “US Search Industry Expected to Exceed 26.8 Billion in 2013 via @SEMPO http://ow.ly/l070c #SFIMA #Pubcon”

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  • 1. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm..
  • 2. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jcolman “75% of companies have no clear mobile strategy. Your goal: be in the other 25%! #smx ”
  • 3. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jcolman “81% of shoppers begin researching products on one device and actually finish their purchase on another. #smx ”
  • 4. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ricdragon “500 algorithmic changes per year - can anyone say "SEO Job Security?" Who said SEO is dead? #SMX @mattcutts”
  • 5. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @thos003 “Mobile search is now at 50% of search. @covario #smx”
  • 6. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @blizzle “"52% of consumers are disappointed when companies do not have specialized mobile experience/site" via Yahoo guy #smx #11C”
  • 7. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “.@jennyhalasz was able to raise a client's revenue by 800% in 3 months just with back-end technical improvements #SMX”
  • 8. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “The median web page contains 8.22% more resource requests than it did in 2011. @jennyhalasz #SMX”
  • 9. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Google has 30 trillion docs in the index, up from 5 trillion in 2010. In 2014 and later it will be 100s of trillions @linkvendor #SMX”
  • 10. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @robert_brady “27% change in CTR leads to 20% change in QS. #smx”
  • 11. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AmyVernon “Microsoft 95% of traffic still comes from organic search @kristy #smx #13x”
  • 12. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @saralingafelter “54% of visits come from FB; but 82% of leads are coming from Twitter. "Twitter is damn hot" for @optify & B2B. @JeffreyAJewett #smx #13b”
  • 13. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @klei_ber “.27% of all urls in the US use http:// Schema.org integrations #smx @searchmetrics”
  • 14. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ricdragon “if growth rate remains same, Google+ will overtake FB in 2016 #SMX”
  • 15. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @gsterling “Yahoo: local ad extensions result in 30-35% CTR on mobile search ads #SMX#11C”
  • 16. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Does author snippet increase traffic? @seoClarity got 2x traffic on same kw/position combo w/author snippet #smx”
  • 17. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “Obama Campaign's TV ads were watched more on YouTube than they were on television - @slaby #pubcon”
  • 18. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @LashannaMartin “More than 90% of Facebook fans view content through the Newsfeed alone @alison #pubcon”
  • 19. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @lisabuyer “Facebook recommends posting at least 4-9 x a week - @alison says brands should post 1 x a day #pubcon #Social #PR”
  • 20. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @VirtualMarketer “Be consistent with #brand messaging across #socialmedia platforms (Google will get the signal) @AndyBeal #pubcon #seo”
  • 21. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jloomstein “Positive posts get 30% more shares. Don't be a negative nancy. #Pubcon”
  • 22. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “If you visit 19 websites, Google is 80% accurate predicting your age, gender, marital status & other demographic info @bgtheory #pubcon”
  • 23. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @bentfitz “.@dennisyu speaks at @pubcon: a @facbook share is 13x more valuable than a "like". Check-ins even more valuable #pubcon #PubconNOLA”
  • 24. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @searchinfluence “70% of consumers trust unknown users' online reviews as much as personal recommendations #pubcon #reputationmanagement ”
  • 25. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @matt_siltala “Does this surprise anyone? Only 1/2 of the (Internet Marketing mind you) crowd has a LinkedIn Profile page set up. #Pubcon ”
  • 26. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Posts with images get 37% more engagement on social media than text - even more than posts with video @iamJeffCohen #pubcon ”
  • 27. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @rickgalan “86% of people that have searched and found a negative review, have changed their purchase decision because of it @MelyssaTweeting #pubcon”
  • 28. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @aknecht “Reader are 4X more likely to engage or comment on a blog post with a good image @lisabuyer #Pubcon Make that image pinable ”
  • 29. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Follow an 80/20 rule for social. 80% should be delightful content, max 20% sales/promotions @GregGifford #pubcon”
  • 30. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “A press release using images & video can get 10x the views of one without, because it's more engaging and shareable @MelCarson #pubcon ”
  • 31. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @trabit “Showing up with your profile pic on twitter for a trending hashtag brings you 5 new followers per hour #pubcon ”
  • 32. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “articles with good images get 94% more views than articles that don't. @iamJeffCohen #pubcon ”
  • 33. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “88% of biz are using social. Take the extra time to think about how to make your content a little better. @KristaNeher #pubcon ”
  • 34. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @aknecht “Use your stats to know where to spend your time. What's relevant to your brand isn't what's relevant to others @VirtualMarketer #PubCon ”
  • 35. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @w00t “A negative review amongst a batch of positive reviews INCREASES the power of those positive reviews @BrianPCombs #PubCon”
  • 36. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @aknecht “60% of consumers are more liekly to consider or contact business who's images appear in local search @lisabuyer #Pubcon”
  • 37. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @webmoxy “Social media automation tools @pubcon with Justin Sanger said 72% of business on twitter r seeking customer leads”
  • 38. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “67% say quality of product image is important when selecting and purchasing that product @iamJeffCohen #pubcon”
  • 39. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @tastyplacement “Prediction: by 2015, mobile queries will exceed desktop queries #pubcon”
  • 40. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sidewing “Mobile ads comprised 9% of ALL online Ad spending in 2012. And it's growing like MAD. @dhcolwell #pubcon”
  • 41. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sidewing “You want about 70% brand phrases and 30% KW phrases in IBL text. @standingdog #pubcon #penguin”
  • 42. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @searchinfluence “Estimated that there will be 760 million tablets worldwide by 2016 #pubcon”
  • 43. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sidewing “Optimal title tag length? 65-70 is FALSE! You can get up to 110. Google doesn't measure by characters it's pixel width. 512px #pubcon”
  • 44. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kkofnola “4 of 10 consumers use local search once a day. 1 in 3 Google searches are local. #pubcon”
  • 45. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @searchinfluence “The bar for good content is getting higher-- 88% of business are now using social media #pubcon ”
  • 46. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kristaneher “A press release with video generated 55% more views and 36% more link clicks #PR #Pubcon via @GregJarboe”
  • 47. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “For every $92 spent acquiring customers, only $1 is spent converting them. #SFIMA #Pubcon”
  • 48. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ChadOfAllMedia “Social annotations result in 5 to 10 percent higher CTR #Pubcon #SFIMA”
  • 49. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @MLicudine “Tuned in to @mattcraine for some ORM insights. Conversion rates 105% higher for those who read positive ratings or reviews. #sfima #pubcon”
  • 50. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @MLicudine “34% have turned to the web to air their feelings about a company; 26% have expressed dissatisfaction. #sfima”
  • 51. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @HalyardConsult “http://Angieslist.com has 40 Million paid members - #thingsididnotknow #sfima”
  • 52. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “Articles with images get 94% more views than those without. via @MDGadvertising - http://ow.ly/ l05ZG #SFIMA #Pubcon”
  • 53. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “Inbound marketing costs 62% less per lead than outbound marketing - http://ow.ly/l06q3 #SFIMA #Pubcon”
  • 54. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “66% are not sure which brand they want when they start researching #sfima #Pubcon”
  • 55. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jakebohall “@melaniemitchell 1 in 4 conversions on a brand term start as a category term #sfima #pubcon”
  • 56. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @jakebohall “@melaniemitchell 16% of the queries Google sees each day are brand new (never been searched) #sfima #pubcon”
  • 57. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @MLicudine “44% of consumers who use social on purchase path also use search. Optimizing individual assets no longer scalable. #sfima”
  • 58. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “In just over 2 years, infographic search volumes increased over 800% via @neomammalian - http://ow.ly/ l06aY #SFIMA #Pubcon”
  • 59. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sherm29 “#Google image search drops 80% since redesign! Huge impact! #SFIMA #Pubcon #Summit!”
  • 60. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @sherm29 “68% of mobile minutes are used at HOME! #SFIMA #Summit #pubcon”
  • 61. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “The amount of money spent on company blogs and social media has doubled in the last year. via @pamdyer #SFIMA #Pubcon”
  • 62. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “Only 77% of marketers who test are testing their headlines. via @MarketingSherpa‎ - http://ow.ly/ l06Br #SFIMA #Pubcon”
  • 63. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “57.4% of B2B businesses say SEO has the biggest impact on lead gen goals. via @MDGadvertising http:// ow.ly/l06lH #SFIMA #Pubcon”
  • 64. Industry Chatter Reviewing 2013 thus far: Best Tweets on Stats Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @nawlready “US Search Industry Expected to Exceed 26.8 Billion in 2013 via @SEMPO http://ow.ly/l070c #SFIMA #Pubcon”