In this video of the SEO Copywriting Checklist series, I discuss the impending Google updates and what they mean for site owners and SEO web content. Following up on Google's distinguished engineer Matt Cutts' recent video announcing the next major wave of updates, including Penguin 2.0, and on a recent SEO Copywriting Certification call with Bruce Clay, I identify what content on your site you might need to revisit and rewrite, NOW! Tune in to learn what web copy on your site might need rewriting, before the next updates hit!