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The power of directories boost your rankings in google
1. The Power of Directories: Boost your Rankings in Google!
Getting on the top page of Google is no easy matter. This has always been the case of so many
online and offline businesses, both small and large companies alike. Depending on the
strategy and techniques applied, there are a lot of ways to reach the top spot of the King of
Search Engines, but it is going to be a difficult process. When you are still starting with your
small or medium business, you feel as if you are never going to reach the top of the Google
food chain! However, that is not entirely true; there have been many successful stories of
small business online and offline entrepreneurs that have risen to the top because of effective
usage of search directories in the Internet.
Before we proceed further, what exactly do I meanwith directories? Just for a simple
explanation, there are three major directories that you would want to memorize if you are
planning on getting the top of the food chain with Google. Although it is quite a challenge,
persevere and you will soon find your site rankings boosted to unbelievable proportions in
Google if you follow the right small business online marketing strategies and techniques.
Are you ready? Well then, here we go!
1. Article Directories – Time and again, I often remind new online entrepreneurs to
start with a decent article promotion first and foremost with their online business.
Why? It’s because Google loves content! According to recent studies made with new
online and offline businesses, which are promoting their sites, almost 70% start with
article promotion and if done properly, expect a 60% increase with site rankings
within a few months of submissions within article directories. Now where do you find
article directories and how do you start making your own article promotion? You’ll be
surprised to know that there are hundreds of article directories waiting for you and
the most popular is Ezinearticles.com. A good tip for starters would be writing an
article about the product or services that you are promoting. If writing happens to be
quite difficult for you, outsource your work to a freelance content writer. You just
need to be a member of article directories in order to submit your articles and from
there, you should be good.
2. Search Directories – Another important part of a promotion strategy is the search
directory. Think of Google as an online phone book. Based on a study conducted by
local businesses, almost 80% of consumers go directly to Google in order to look for
addresses of businesses and services that they wish to look for. So if your business is
not included within the search directories, you are losing 70 to 80 percent of your
business to competition! A successful search directory campaign can also bring a 40%
increase with phone calls to your business and 30% increase with website traffic, so
you can just imagine how powerful it is to subscribe with search directories! Whether
it be local or world market, signing up with search directories is a must for those who
are starting with their online or offline business promotion.
One such search directory is Google Places, where people can search and marktheir
favorite destinations in any city all over the world. If you use such a tool to your
advantage, you can boost up your business’ rankings in Google! Also, people can
share and rate the places shown, so if your customers have a positive response for
your business, why not ask your customers to share or rate your business location in
Google Places?
2. A good online and offline business, whether its small or medium sized, should always be one
step ahead of the competition. If you are unsure of what to do, hiring a marketing consulting
company should be a good start. Take your small business online ranking to the top with the
power of directories!
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