SlideShare a Scribd company logo
1 of 13
Download to read offline
You can create and
join communities
based on common
interests.

Find a niche related
to your industry, and
build a community of
followers.

Could be some future
link opportunities
here!
Search engines
         reward quality
         content.

         What is quality
         content measured
         by?

         Users engaging with
         brand on social
         media, and engaging
         with content through
         social widgets.


Data from Searchmetrics
AuthorRank
measures the
reputation and
authority of content
across the web.

Authors now have
the opportunity to
build up their
credibility, and
ultimately their
AuthorRank, by
publishing high
quality content.


          Graphic from Mike Arnesen
Have unnatural links?

Google now offers a
‘disavow links’ tool in
Webmaster Tools.
Mobile search is
gaining momentum.

A study from
Business Insider
indicates there were
835-million smart
phone users in 2011,
and global Internet
usage is expected to
double by the year
2015.
Facebook’s
‘EdgeRank’
algorithm is
changing, and
brands will
need pay to
promote their
posts.
Don’t just build links
to your targeted
pages.

Traffic-driving
approaches should
be implemented to
pages across the
website.
Local
businesses
need to have
a local
presence, as
more
customers are
searching via
mobile
devices.

Create and
optimize local
profiles to
increase
visibility.
Anchor text is giving way
to other ranking signals,
and one that is
becoming important is
‘co-occurrence’.

Read more about this at
http://goo.gl/Oskqq
Persona
modeling,
creating and
nuturing
relationships
and
exceptional
content help
drive natural
links and
traffic over
time.
Stretch your
                                        content
                                        across
                                        multiple
                                        platforms by
                                        re-purposing
                                        it.

                                        You can turn
                                        an image
                                        info-graphic
                                        into a video
                                        info-graphic.


Video info-graphic by Rufus Blacklock
SEO Tips For 2013

More Related Content

Viewers also liked

Google Humming Bird Algorithm Update
Google Humming Bird Algorithm UpdateGoogle Humming Bird Algorithm Update
Google Humming Bird Algorithm UpdateLauren C. Jones
 
Get Your Snapchat Game On Point
Get Your Snapchat Game On PointGet Your Snapchat Game On Point
Get Your Snapchat Game On PointCynthia Johnson
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziJoe Pulizzi
 
Social Media and SEO: Tips for Successful Integration
Social Media and SEO: Tips for Successful Integration  Social Media and SEO: Tips for Successful Integration
Social Media and SEO: Tips for Successful Integration Cynthia Johnson
 
10 Meeting Productivity Hacks
10 Meeting Productivity Hacks10 Meeting Productivity Hacks
10 Meeting Productivity HacksPGi
 
20 Epic Examples of Content Marketing
20 Epic Examples of Content Marketing20 Epic Examples of Content Marketing
20 Epic Examples of Content MarketingJoe Pulizzi
 
80 Digital Marketing Quotes to Drive Motivation
80 Digital Marketing Quotes to Drive Motivation80 Digital Marketing Quotes to Drive Motivation
80 Digital Marketing Quotes to Drive MotivationSalesforce Marketing Cloud
 

Viewers also liked (7)

Google Humming Bird Algorithm Update
Google Humming Bird Algorithm UpdateGoogle Humming Bird Algorithm Update
Google Humming Bird Algorithm Update
 
Get Your Snapchat Game On Point
Get Your Snapchat Game On PointGet Your Snapchat Game On Point
Get Your Snapchat Game On Point
 
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe PulizziEpic Content Marketing Australia with Marketo and Joe Pulizzi
Epic Content Marketing Australia with Marketo and Joe Pulizzi
 
Social Media and SEO: Tips for Successful Integration
Social Media and SEO: Tips for Successful Integration  Social Media and SEO: Tips for Successful Integration
Social Media and SEO: Tips for Successful Integration
 
10 Meeting Productivity Hacks
10 Meeting Productivity Hacks10 Meeting Productivity Hacks
10 Meeting Productivity Hacks
 
20 Epic Examples of Content Marketing
20 Epic Examples of Content Marketing20 Epic Examples of Content Marketing
20 Epic Examples of Content Marketing
 
80 Digital Marketing Quotes to Drive Motivation
80 Digital Marketing Quotes to Drive Motivation80 Digital Marketing Quotes to Drive Motivation
80 Digital Marketing Quotes to Drive Motivation
 

More from SEO.com

Really Bad design advice
Really Bad design adviceReally Bad design advice
Really Bad design adviceSEO.com
 
How to Create Killer Pinterest Graphics with PowerPoint
How to Create Killer Pinterest Graphics with PowerPointHow to Create Killer Pinterest Graphics with PowerPoint
How to Create Killer Pinterest Graphics with PowerPointSEO.com
 
The Google Plus Difference Ignoring Is Not An Option
The Google Plus Difference Ignoring Is Not An OptionThe Google Plus Difference Ignoring Is Not An Option
The Google Plus Difference Ignoring Is Not An OptionSEO.com
 
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com WebinarBest Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com WebinarSEO.com
 
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 PresentationSEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 PresentationSEO.com
 
SEO.com Webinar: The Science Of Local Search Made Simple
SEO.com Webinar: The Science Of Local Search Made SimpleSEO.com Webinar: The Science Of Local Search Made Simple
SEO.com Webinar: The Science Of Local Search Made SimpleSEO.com
 
Webinar: How To Use Web Analytics To Improve Website Conversions
Webinar: How To Use Web Analytics To Improve Website ConversionsWebinar: How To Use Web Analytics To Improve Website Conversions
Webinar: How To Use Web Analytics To Improve Website ConversionsSEO.com
 
Keyword Research In A (Not Provided) World
Keyword Research In A (Not Provided) WorldKeyword Research In A (Not Provided) World
Keyword Research In A (Not Provided) WorldSEO.com
 
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
 
Implement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 1 | SEO.com WebinarImplement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 1 | SEO.com WebinarSEO.com
 
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
 
Proving the Value of SEO
Proving the Value of SEOProving the Value of SEO
Proving the Value of SEOSEO.com
 

More from SEO.com (12)

Really Bad design advice
Really Bad design adviceReally Bad design advice
Really Bad design advice
 
How to Create Killer Pinterest Graphics with PowerPoint
How to Create Killer Pinterest Graphics with PowerPointHow to Create Killer Pinterest Graphics with PowerPoint
How to Create Killer Pinterest Graphics with PowerPoint
 
The Google Plus Difference Ignoring Is Not An Option
The Google Plus Difference Ignoring Is Not An OptionThe Google Plus Difference Ignoring Is Not An Option
The Google Plus Difference Ignoring Is Not An Option
 
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com WebinarBest Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
 
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 PresentationSEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation
 
SEO.com Webinar: The Science Of Local Search Made Simple
SEO.com Webinar: The Science Of Local Search Made SimpleSEO.com Webinar: The Science Of Local Search Made Simple
SEO.com Webinar: The Science Of Local Search Made Simple
 
Webinar: How To Use Web Analytics To Improve Website Conversions
Webinar: How To Use Web Analytics To Improve Website ConversionsWebinar: How To Use Web Analytics To Improve Website Conversions
Webinar: How To Use Web Analytics To Improve Website Conversions
 
Keyword Research In A (Not Provided) World
Keyword Research In A (Not Provided) WorldKeyword Research In A (Not Provided) World
Keyword Research In A (Not Provided) World
 
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...
 
Implement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 1 | SEO.com WebinarImplement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar
Implement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar
 
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12
 
Proving the Value of SEO
Proving the Value of SEOProving the Value of SEO
Proving the Value of SEO
 

SEO Tips For 2013