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102 things I've Learned about Internet Marketing

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102 Things I've Learned About Internet Marketing by Rebecca Babicz. You can read the full post here: http://www.seo.com/blog/102-things-ive-learned-about-internet-marketing/

Publicada em: Carreiras

102 things I've Learned about Internet Marketing

  1. 1. By: Rebecca Babicz Twitter: @Bebabz
  2. 2. I’ve been working in the Internet Marketing industry for just two years..*Not actually me.
  3. 3. This is me: I am the Social Media Manager at SEO.com I write for the SEO.com Blog I wrote the 10 Step Guide For Pinterest Marketing eBook for small business owners.
  4. 4. I have a dozen of go-to blogs I readon daily basis…
  5. 5. And have seen some prettyinfluential speakers.. Danny Sullivan Rand Fishskin Peter Shankman Duane Forrester
  6. 6. Plus I work with some pretty smartpeople at SEO.com.. Check out the State of SEO: The Experts Weigh in Blog Series: Part 1 Part 2 Part 3
  7. 7. I’ve learned a lot and want to sharethat information with you!(Secrets aren’t that fun anyway)
  8. 8. In my 102 Things I’ve Learned About Internet Marketing blog post, I talk about: Search Engine Optimization Social Media Images Google+ Facebook Twitter Content Marketing Link- Building Quora Inbound Marketing Execution Mobile & Local SEO
  9. 9. This slideshare won’t be 102 slides. So don’t worry. Let’s get started
  10. 10. Internet Marketing is an extremely new industry! Google’s 4th Birthday Logo How cute
  11. 11. Google is just 14 years old!
  12. 12. In human years, Google would be a bratty teenager!
  13. 13. But Google is wise beyond its years
  14. 14. And constantly changing.
  15. 15. And so is Facebook,Twitter, Pinterest, Content,SEO and InternetMarketing as a whole.
  16. 16. It’s important to stay on top of thesechanges so you competitors don’tleave you in the dust!
  17. 17. Did you know Engagement is themost important thing to track onsocial media?
  18. 18. Your website should be shareableon: •Facebook •Twitter •Pinterest •LinkedIn •Google+
  19. 19. Sharing is Caring Making your website on social media will help spread your content and help with SEO
  20. 20. Don’t underestimate the power ofyour employees Your employees are the secret to creating great content and spreading that content socially to the right audience.
  21. 21. Humans are Visual Creatures
  22. 22.  Images drive traffic and sales They are the first thing people see on a page They help the reader digest written content THEY ARE IMPORTANT.
  23. 23. People of the world are doing twothings: They are becoming more social They are becoming more reliant on their Smartphones.
  24. 24. Don’t ignore the mobile space. Mobile SEO should no longer be an afterthought. By 2015, 2 billion people worldwide are expected to own smartphones and Mobile local search is predicted to surpass local desktop search by 2015.
  25. 25. If content is king; then context isGod. Create cool content that people want to share instead of “great” content that just fills up your site and social feeds. Search engines REALLY DO respond to unique, useful content.
  26. 26. Things don’t happen overnight. There’s no quick and easy way to gain a following on Twitter or rank #1 in Google. Internet marketing is a marathon; not a sprint.
  27. 27. Want more internet marketing tips? Read: 102 Things I’ve Leaned About Internet Marketing And contact SEO.com today! Internet Marketing is a big mountain for your company to climb on its own. With support from an agency, you’ll have the ability to reach new heights.