SlideShare uma empresa Scribd logo
1 de 31
Baixar para ler offline
Empowering business
So…What is a Brand?
Brand
=
Unique
What is considered online As “Brand”
• A brand is a name, term,
design or other feature
that distinguishes one
seller's product from
those of others.
In our daily life, we see brands here and there.
Overview > What is a brand?
Name?
Logo?
Tagline?
Product?
Advertisement?
FamilyMart
Is it the name?
Overview > What is a brand?
Name?
Logo?
Tagline?
Product?
Advertisement?
Is it the logo?
Overview > What is a brand?
Name
Logo
Tagline
Product
Advertisement
The answer is YESSSSS!!!
Overview > What is a brand?
and What makes a Brand?
What are online “Content "distribution channels
Key Points of a Brand
.
Setting Up The KPI
Tangibles of brand equity
.
Setting Up The KPI
•Shape
•Colour
•Size
•Models
•Price
•Features
•Benefits
• Grades
Intangibles of brand equity
Setting Up The KPI Does It matter ?
•Company name
•Brand name
•Slogan and its
underlying
associations
•Perceived quality
•Brand awareness
• Customer base
• Trademarks and
patents
• Channel relationships
• Customer loyalty
• Customer confidence
• Competitive
advantage
Creating the brand
Hmmm….!
•Choosing brand name
•Developing rich associations and
promises
•Manage customer brand contacts
to meet and exceed customer
expectations
Creating the brand
Brand Associations
1. ‘owned’ word
2. Slogans
3. Colours
4. Symbols and logos
Brand names should denote
1. Product benefits
2. Product quality
3. Be easy to
pronounce/remember/recognize
4. Be distinctive
5. Not have poor meanings in other
countries or languages
Enough !!!
Let’s start communicating about Strategy…
But before we go over the Strategy Just
Have a look on the following Funnel.
Funnel
.
Setting Up The KPI
Optimization
Every Marketing strategy objective should
be SMART. In our Social Media Strategy We
are introducing something new as an
Objective & I named it REAL SMART.
Brand Optimization through Social Media
Objectives
The Concept of REAL SMART
Categorize it…
The Concept of REAL SMART
•KPI (key performance indicator)
Optimization
•Brand Optimization
Optimization
.
Setting Up The KPI
KPI Optimization
The Concept of REAL SMART
KPI Optimization
There is 4 degrees in the sales funnel. Our
Social Media KPI funnel is basically inspired
by the same. We’ve developed the five
degrees in the Brand funnel as listed
following.
1. Stranger
2. Visitors
3. Leads
4. Customers
5. Promoters
Setting up the KPI’s
Reach X reach in month
Demographics and Location 25 to 65 UK, Sweden, Norway &
Australia
Engagement X number of Engagement
Likes and Shares X Number of Like and shares
Comments X to Y Numbers of Comment &
share
Mentions X to Y numbers of mentions
Retweets X to Y numbers of Retweets
Traffic Data X number of traffic & website
OUR Voice
Character/Persona Tone
Friendly Personal
Warm Humble
Inspiring Clinical
Playful Honest
Authoritative Direct
Professional Scientific
OUR Voice
Stephanie Schwab of Social Media Explorer
breaks down a brand’s voice into four
categories: Character/Persona, Tone,
Language, and Purpose.
Brand Optimization Graph
Branding is a rather than a
strategy.
So…
Engagement
By definition is…
A marketing strategy that directly engages
consumers and encourages
them to participate in the evolution of
a brand.
WIKI
Humanize
Be
Flexible
Keep It
Simple
Listen to &
study your
customers
on all
channels
Optimized
web site
for mobile
phones
Do not
waste
their time
Be Keen
to get
feedback
Branded
Web site
Engagement
So, what can I do to engage my customers?
Why Social Media Branding
Because social Media will...
Build TRUST
Generate Targeted Traffic
Increase Audience & Reach
Engage Audience
Increase on-the-spot Conversion
Build Connections & Relations
Provide Thought Leadership
Increase WOM
Help Prospects understand You
+
Speaking about Social Media
Did Marketers use change in 2015?
Increased dramatically from 2014 to 2015
Facebook:71%
LinkedIn:28%
Pinterest:28%
Twitter:23%
Thanks for being here!
Sudhanshu Pandey
Mob : 8750461999s

Mais conteúdo relacionado

Mais procurados

What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...
What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...
What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...Lynn Hazan
 
Visual Identity
Visual IdentityVisual Identity
Visual IdentitySimeng Zhu
 
How To Design a Brand Identity
How To Design a Brand IdentityHow To Design a Brand Identity
How To Design a Brand IdentityCreative Market
 
Brand creativity and business success
Brand creativity and business successBrand creativity and business success
Brand creativity and business successZenera Consulting
 
Creating a Slogan
Creating a SloganCreating a Slogan
Creating a SloganMa E.C.C.
 
8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a ProZillionDesigns
 
How to develop effective business logo design ideas
How to develop effective business logo design ideasHow to develop effective business logo design ideas
How to develop effective business logo design ideasSyahmul Aziz Mohd Mursalin
 
Why The Message Matters
Why The Message MattersWhy The Message Matters
Why The Message MattersSam Hagan
 
Making a Name for Yourself: Building Your Startup Brand with Effective Messag...
Making a Name for Yourself: Building Your Startup Brand with Effective Messag...Making a Name for Yourself: Building Your Startup Brand with Effective Messag...
Making a Name for Yourself: Building Your Startup Brand with Effective Messag...Magnetude Consulting
 
Advocates Don't Grow on Trees
Advocates Don't Grow on TreesAdvocates Don't Grow on Trees
Advocates Don't Grow on TreesEli Gladstone
 
Define Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandDefine Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
 
Tài liệu thiết kế logo cơ bản - Logo Design Basics
Tài liệu thiết kế logo cơ bản - Logo Design BasicsTài liệu thiết kế logo cơ bản - Logo Design Basics
Tài liệu thiết kế logo cơ bản - Logo Design BasicsYouth Media
 
Brand Strategy: Creating Value through Image & Identity
Brand Strategy: Creating Value through Image & IdentityBrand Strategy: Creating Value through Image & Identity
Brand Strategy: Creating Value through Image & IdentityProject X Brand Lab
 
Brand and its main attributes
Brand and its main attributesBrand and its main attributes
Brand and its main attributesLalit k
 
Extending Your Brand Into New Markets
Extending Your Brand Into New MarketsExtending Your Brand Into New Markets
Extending Your Brand Into New MarketsFullSurge
 
Branding and Rebranding
Branding and RebrandingBranding and Rebranding
Branding and RebrandingHarley
 
Logo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfLogo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfFahad Suleman
 

Mais procurados (20)

What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...
What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...
What Makes You Best In Class - The Inside Story to Brand 'You' - @TheBizEvent...
 
Visual Identity
Visual IdentityVisual Identity
Visual Identity
 
How To Design a Brand Identity
How To Design a Brand IdentityHow To Design a Brand Identity
How To Design a Brand Identity
 
Brand creativity and business success
Brand creativity and business successBrand creativity and business success
Brand creativity and business success
 
Creating a Slogan
Creating a SloganCreating a Slogan
Creating a Slogan
 
Best Tips for Logo Design
Best Tips for Logo DesignBest Tips for Logo Design
Best Tips for Logo Design
 
Beloved Brands: Who are we?
Beloved Brands: Who are we?Beloved Brands: Who are we?
Beloved Brands: Who are we?
 
8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro8 Secrets to Logo Design Like a Pro
8 Secrets to Logo Design Like a Pro
 
How to develop effective business logo design ideas
How to develop effective business logo design ideasHow to develop effective business logo design ideas
How to develop effective business logo design ideas
 
Why The Message Matters
Why The Message MattersWhy The Message Matters
Why The Message Matters
 
Making a Name for Yourself: Building Your Startup Brand with Effective Messag...
Making a Name for Yourself: Building Your Startup Brand with Effective Messag...Making a Name for Yourself: Building Your Startup Brand with Effective Messag...
Making a Name for Yourself: Building Your Startup Brand with Effective Messag...
 
Advocates Don't Grow on Trees
Advocates Don't Grow on TreesAdvocates Don't Grow on Trees
Advocates Don't Grow on Trees
 
Define Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable BrandDefine Your WoW! Factor – Create an Unforgettable Brand
Define Your WoW! Factor – Create an Unforgettable Brand
 
Tài liệu thiết kế logo cơ bản - Logo Design Basics
Tài liệu thiết kế logo cơ bản - Logo Design BasicsTài liệu thiết kế logo cơ bản - Logo Design Basics
Tài liệu thiết kế logo cơ bản - Logo Design Basics
 
Brand Strategy: Creating Value through Image & Identity
Brand Strategy: Creating Value through Image & IdentityBrand Strategy: Creating Value through Image & Identity
Brand Strategy: Creating Value through Image & Identity
 
Brand and its main attributes
Brand and its main attributesBrand and its main attributes
Brand and its main attributes
 
Extending Your Brand Into New Markets
Extending Your Brand Into New MarketsExtending Your Brand Into New Markets
Extending Your Brand Into New Markets
 
Branding and Rebranding
Branding and RebrandingBranding and Rebranding
Branding and Rebranding
 
Logo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdfLogo_Design_Basics_2017.pdf
Logo_Design_Basics_2017.pdf
 
Brand planning
Brand planningBrand planning
Brand planning
 

Semelhante a Branding & social media

Advokate Branding Presentation
Advokate Branding PresentationAdvokate Branding Presentation
Advokate Branding PresentationKate Austin-Avon
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Kate Austin-Avon
 
Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Kate Austin-Avon
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestKate Austin-Avon
 
Branding and Marketing
Branding and MarketingBranding and Marketing
Branding and Marketingabir hossain
 
Branding and communication
Branding and communication Branding and communication
Branding and communication Abir Hossain
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceConsultingSpecifyingEngineer
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplacePlantEngineering
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
 
Brand identity: Why every business needs a brand identity and how to create it
Brand identity: Why every business needs a brand identity and how to create itBrand identity: Why every business needs a brand identity and how to create it
Brand identity: Why every business needs a brand identity and how to create itSmart Insights
 
The Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoThe Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoFanen Acho
 
Building a Brand Platform
Building a Brand PlatformBuilding a Brand Platform
Building a Brand PlatformDebbie Elliott
 
Creating a stand out brand
Creating a stand out brandCreating a stand out brand
Creating a stand out brandLaura Faulconer
 
Building Your Startup Brand With Effective Messaging
Building Your Startup Brand With Effective MessagingBuilding Your Startup Brand With Effective Messaging
Building Your Startup Brand With Effective MessagingIntelligent_ly
 

Semelhante a Branding & social media (20)

Advokate Branding Presentation
Advokate Branding PresentationAdvokate Branding Presentation
Advokate Branding Presentation
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015
 
Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014Advokate's Branding Presentation 2014
Advokate's Branding Presentation 2014
 
Branding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFestBranding presentation 2014 for LocalFest
Branding presentation 2014 for LocalFest
 
Branding and Marketing
Branding and MarketingBranding and Marketing
Branding and Marketing
 
Branding and communication
Branding and communication Branding and communication
Branding and communication
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial Marketplace
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial Marketplace
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial Marketplace
 
GJL Brand Presentation
GJL Brand PresentationGJL Brand Presentation
GJL Brand Presentation
 
Know How to Brand Your Small Business
Know How to Brand Your Small BusinessKnow How to Brand Your Small Business
Know How to Brand Your Small Business
 
Brand identity: Why every business needs a brand identity and how to create it
Brand identity: Why every business needs a brand identity and how to create itBrand identity: Why every business needs a brand identity and how to create it
Brand identity: Why every business needs a brand identity and how to create it
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & Branding
 
Brand & Branding
Brand & BrandingBrand & Branding
Brand & Branding
 
The Branding Imperative, Fanen Acho
The Branding Imperative, Fanen AchoThe Branding Imperative, Fanen Acho
The Branding Imperative, Fanen Acho
 
Building a Brand Platform
Building a Brand PlatformBuilding a Brand Platform
Building a Brand Platform
 
Pbm E L
Pbm E LPbm E L
Pbm E L
 
Creating a stand out brand
Creating a stand out brandCreating a stand out brand
Creating a stand out brand
 
Building Your Startup Brand With Effective Messaging
Building Your Startup Brand With Effective MessagingBuilding Your Startup Brand With Effective Messaging
Building Your Startup Brand With Effective Messaging
 
Building your Brand
Building your BrandBuilding your Brand
Building your Brand
 

Último

8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfBanyanbrain
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"Theoda Metcalf
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"Theoda Metcalf
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Accountcashapp
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalorekapsesrishti
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023Social Samosa
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...ivypcsoseo
 

Último (20)

8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdf
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Account
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalore
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly BulletinBLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_February2024. Balmer Lawrie Online Monthly Bulletin
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
 

Branding & social media

Notas do Editor

  1. Content Marketing is a very recent term, 2012 is the year of digital content, to the extent that some experts consider “Content Marketing” is a repackaging of the term “Social Media Marketing”!
  2. You are giving your prospects information for free this helps them trust you more, spend more time with your content reading or watching and even share it with their networks helping it spread more.