Let's understand the Basics of branding their key points. Also we will learn something about social media. How to create a proper social media strategy. Concept of REAL SMART and many more...
2. So…What is a Brand?
Brand
=
Unique
What is considered online As “Brand”
• A brand is a name, term,
design or other feature
that distinguishes one
seller's product from
those of others.
3. In our daily life, we see brands here and there.
Overview > What is a brand?
9. Tangibles of brand equity
.
Setting Up The KPI
•Shape
•Colour
•Size
•Models
•Price
•Features
•Benefits
• Grades
10. Intangibles of brand equity
Setting Up The KPI Does It matter ?
•Company name
•Brand name
•Slogan and its
underlying
associations
•Perceived quality
•Brand awareness
• Customer base
• Trademarks and
patents
• Channel relationships
• Customer loyalty
• Customer confidence
• Competitive
advantage
11. Creating the brand
Hmmm….!
•Choosing brand name
•Developing rich associations and
promises
•Manage customer brand contacts
to meet and exceed customer
expectations
14. Brand names should denote
1. Product benefits
2. Product quality
3. Be easy to
pronounce/remember/recognize
4. Be distinctive
5. Not have poor meanings in other
countries or languages
15. Enough !!!
Let’s start communicating about Strategy…
But before we go over the Strategy Just
Have a look on the following Funnel.
17. Optimization
Every Marketing strategy objective should
be SMART. In our Social Media Strategy We
are introducing something new as an
Objective & I named it REAL SMART.
Brand Optimization through Social Media
22. KPI Optimization
There is 4 degrees in the sales funnel. Our
Social Media KPI funnel is basically inspired
by the same. We’ve developed the five
degrees in the Brand funnel as listed
following.
1. Stranger
2. Visitors
3. Leads
4. Customers
5. Promoters
23. Setting up the KPI’s
Reach X reach in month
Demographics and Location 25 to 65 UK, Sweden, Norway &
Australia
Engagement X number of Engagement
Likes and Shares X Number of Like and shares
Comments X to Y Numbers of Comment &
share
Mentions X to Y numbers of mentions
Retweets X to Y numbers of Retweets
Traffic Data X number of traffic & website
25. OUR Voice
Stephanie Schwab of Social Media Explorer
breaks down a brand’s voice into four
categories: Character/Persona, Tone,
Language, and Purpose.
27. Engagement
By definition is…
A marketing strategy that directly engages
consumers and encourages
them to participate in the evolution of
a brand.
WIKI
28. Humanize
Be
Flexible
Keep It
Simple
Listen to &
study your
customers
on all
channels
Optimized
web site
for mobile
phones
Do not
waste
their time
Be Keen
to get
feedback
Branded
Web site
Engagement
So, what can I do to engage my customers?
29. Why Social Media Branding
Because social Media will...
Build TRUST
Generate Targeted Traffic
Increase Audience & Reach
Engage Audience
Increase on-the-spot Conversion
Build Connections & Relations
Provide Thought Leadership
Increase WOM
Help Prospects understand You
+
30. Speaking about Social Media
Did Marketers use change in 2015?
Increased dramatically from 2014 to 2015
Facebook:71%
LinkedIn:28%
Pinterest:28%
Twitter:23%
Content Marketing is a very recent term, 2012 is the year of digital content, to the extent that some experts consider “Content Marketing” is a repackaging of the term “Social Media Marketing”!
You are giving your prospects information for free this helps them trust you more, spend more time with your content reading or watching and even share it with their networks helping it spread more.