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Empowering business
So…What is a Brand?
Brand
=
Unique
What is considered online As “Brand”
• A brand is a name, term,
design or other feature...
In our daily life, we see brands here and there.
Overview > What is a brand?
Name?
Logo?
Tagline?
Product?
Advertisement?
FamilyMart
Is it the name?
Overview > What is a brand?
Name?
Logo?
Tagline?
Product?
Advertisement?
Is it the logo?
Overview > What is a brand?
Name
Logo
Tagline
Product
Advertisement
The answer is YESSSSS!!!
Overview > What is a brand?
and What makes a Brand?
What are online “Content "distribution channels
Key Points of a Brand
.
Setting Up The KPI
Tangibles of brand equity
.
Setting Up The KPI
•Shape
•Colour
•Size
•Models
•Price
•Features
•Benefits
• Grades
Intangibles of brand equity
Setting Up The KPI Does It matter ?
•Company name
•Brand name
•Slogan and its
underlying
assoc...
Creating the brand
Hmmm….!
•Choosing brand name
•Developing rich associations and
promises
•Manage customer brand contacts...
Creating the brand
Brand Associations
1. ‘owned’ word
2. Slogans
3. Colours
4. Symbols and logos
Brand names should denote
1. Product benefits
2. Product quality
3. Be easy to
pronounce/remember/recognize
4. Be distinct...
Enough !!!
Let’s start communicating about Strategy…
But before we go over the Strategy Just
Have a look on the following ...
Funnel
.
Setting Up The KPI
Optimization
Every Marketing strategy objective should
be SMART. In our Social Media Strategy We
are introducing something...
Objectives
The Concept of REAL SMART
Categorize it…
The Concept of REAL SMART
•KPI (key performance indicator)
Optimization
•Brand Optimization
Optimization
.
Setting Up The KPI
KPI Optimization
The Concept of REAL SMART
KPI Optimization
There is 4 degrees in the sales funnel. Our
Social Media KPI funnel is basically inspired
by the same. We...
Setting up the KPI’s
Reach X reach in month
Demographics and Location 25 to 65 UK, Sweden, Norway &
Australia
Engagement X...
OUR Voice
Character/Persona Tone
Friendly Personal
Warm Humble
Inspiring Clinical
Playful Honest
Authoritative Direct
Prof...
OUR Voice
Stephanie Schwab of Social Media Explorer
breaks down a brand’s voice into four
categories: Character/Persona, T...
Brand Optimization Graph
Branding is a rather than a
strategy.
So…
Engagement
By definition is…
A marketing strategy that directly engages
consumers and encourages
them to participate in th...
Humanize
Be
Flexible
Keep It
Simple
Listen to &
study your
customers
on all
channels
Optimized
web site
for mobile
phones
...
Why Social Media Branding
Because social Media will...
Build TRUST
Generate Targeted Traffic
Increase Audience & Reach
Eng...
Speaking about Social Media
Did Marketers use change in 2015?
Increased dramatically from 2014 to 2015
Facebook:71%
Linked...
Thanks for being here!
Sudhanshu Pandey
Mob : 8750461999s
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Branding & social media

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Let's understand the Basics of branding their key points. Also we will learn something about social media. How to create a proper social media strategy. Concept of REAL SMART and many more...

Publicada em: Marketing
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Branding & social media

  1. 1. Empowering business
  2. 2. So…What is a Brand? Brand = Unique What is considered online As “Brand” • A brand is a name, term, design or other feature that distinguishes one seller's product from those of others.
  3. 3. In our daily life, we see brands here and there. Overview > What is a brand?
  4. 4. Name? Logo? Tagline? Product? Advertisement? FamilyMart Is it the name? Overview > What is a brand?
  5. 5. Name? Logo? Tagline? Product? Advertisement? Is it the logo? Overview > What is a brand?
  6. 6. Name Logo Tagline Product Advertisement The answer is YESSSSS!!! Overview > What is a brand?
  7. 7. and What makes a Brand? What are online “Content "distribution channels
  8. 8. Key Points of a Brand . Setting Up The KPI
  9. 9. Tangibles of brand equity . Setting Up The KPI •Shape •Colour •Size •Models •Price •Features •Benefits • Grades
  10. 10. Intangibles of brand equity Setting Up The KPI Does It matter ? •Company name •Brand name •Slogan and its underlying associations •Perceived quality •Brand awareness • Customer base • Trademarks and patents • Channel relationships • Customer loyalty • Customer confidence • Competitive advantage
  11. 11. Creating the brand Hmmm….! •Choosing brand name •Developing rich associations and promises •Manage customer brand contacts to meet and exceed customer expectations
  12. 12. Creating the brand
  13. 13. Brand Associations 1. ‘owned’ word 2. Slogans 3. Colours 4. Symbols and logos
  14. 14. Brand names should denote 1. Product benefits 2. Product quality 3. Be easy to pronounce/remember/recognize 4. Be distinctive 5. Not have poor meanings in other countries or languages
  15. 15. Enough !!! Let’s start communicating about Strategy… But before we go over the Strategy Just Have a look on the following Funnel.
  16. 16. Funnel . Setting Up The KPI
  17. 17. Optimization Every Marketing strategy objective should be SMART. In our Social Media Strategy We are introducing something new as an Objective & I named it REAL SMART. Brand Optimization through Social Media
  18. 18. Objectives The Concept of REAL SMART
  19. 19. Categorize it… The Concept of REAL SMART •KPI (key performance indicator) Optimization •Brand Optimization
  20. 20. Optimization . Setting Up The KPI
  21. 21. KPI Optimization The Concept of REAL SMART
  22. 22. KPI Optimization There is 4 degrees in the sales funnel. Our Social Media KPI funnel is basically inspired by the same. We’ve developed the five degrees in the Brand funnel as listed following. 1. Stranger 2. Visitors 3. Leads 4. Customers 5. Promoters
  23. 23. Setting up the KPI’s Reach X reach in month Demographics and Location 25 to 65 UK, Sweden, Norway & Australia Engagement X number of Engagement Likes and Shares X Number of Like and shares Comments X to Y Numbers of Comment & share Mentions X to Y numbers of mentions Retweets X to Y numbers of Retweets Traffic Data X number of traffic & website
  24. 24. OUR Voice Character/Persona Tone Friendly Personal Warm Humble Inspiring Clinical Playful Honest Authoritative Direct Professional Scientific
  25. 25. OUR Voice Stephanie Schwab of Social Media Explorer breaks down a brand’s voice into four categories: Character/Persona, Tone, Language, and Purpose.
  26. 26. Brand Optimization Graph Branding is a rather than a strategy. So…
  27. 27. Engagement By definition is… A marketing strategy that directly engages consumers and encourages them to participate in the evolution of a brand. WIKI
  28. 28. Humanize Be Flexible Keep It Simple Listen to & study your customers on all channels Optimized web site for mobile phones Do not waste their time Be Keen to get feedback Branded Web site Engagement So, what can I do to engage my customers?
  29. 29. Why Social Media Branding Because social Media will... Build TRUST Generate Targeted Traffic Increase Audience & Reach Engage Audience Increase on-the-spot Conversion Build Connections & Relations Provide Thought Leadership Increase WOM Help Prospects understand You +
  30. 30. Speaking about Social Media Did Marketers use change in 2015? Increased dramatically from 2014 to 2015 Facebook:71% LinkedIn:28% Pinterest:28% Twitter:23%
  31. 31. Thanks for being here! Sudhanshu Pandey Mob : 8750461999s

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