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Video content marketing brand perpective - sharing session kelas blogger upload

This is a presentation to Kelas Blogger Jakarta Indonesia about the video content on brand

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Video content marketing brand perpective - sharing session kelas blogger upload

  1. 1. KELAS BLOGGER #6 JKT CONTENT MARKETING IS THE NEW SOCIAL VIDEO SENO PRAMUADJI
  2. 2. TOTAL POPULATION ACTIVE INTERNET USER ACTIVE SOCIAL MEDIA USER DIGITAL in INDONESIA 255,5M 72,7M 74M Source: We Are Social SG MAR 2015 URBANISATION: 51% PENETRATION: 28% PENETRATION: 29%
  3. 3. ACTIVE MOBILE SOCIAL USER 64MURBANISATION: 51%
  4. 4. MILLENIALS LIKE (TO WATCH)VIDEO
  5. 5. MEDIA CONSUMPTION Source: AGB Nielsen Media Research
  6. 6. SMARTFREN SOCIAL MEDIA ASSETS https://plus.google.com/smartfrenworlds http://www.youtube.com/user/smartfrenworld http://instagram.com/smartfrenworld https://twitter.com/smartfrenworld https://www.facebook.com/smartfren http://www.smartfren.com
  7. 7. SOCIALBAKERS DID A FANTASTIC STUDY ON ENGAGEMENT IN NATIVE VIDEO VS YOUTUBE.
  8. 8. Facebook videos are more engaging than their YouTube links of the same video. 40 Source: Socialbakers
  9. 9. USER at the AGE 15-24 IS WEB VIDEO SEARCHING 46 Source: ComScore Media Metrix
  10. 10. SHARE OF NUMBERS OF VIDEO POSTS
  11. 11. SHARE OF INTERACTIONS
  12. 12. INDONESIA USERS 89%18-34 yo ACTIVE USERS Rises 2XYear on year INDONESIA USERS 89%18-34 yo, once a week. FEMALE DOMINANT Sumber: Instagram internal
  13. 13. Sumber: Instagram internal VIDEOS ON SOCIAL MEDIA INSTAGRAM = 15”, 30” NATIVE VIDEO TWITTER VINE SNAPCHATS
  14. 14. WEBSERIES, VIDEO SMARTREN
  15. 15. www.generasi4g.com
  16. 16. Seno Pramuadji Maturnuwun! Social Media & Digital Enthusiast @seno_pramuadji Seno Pramuadji Seno Pramuadji senopramuadji0101@gmail.com

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