Analysis of the intreviews with potential customers of Letsdoiter application

1. Letsdoiter
Poliventures.com
Interview with users and customers
report
May, 2012

2. Presentation plan
• User interviews with hypotheses and
confirmations (only essential)
• User feedback analysis
• Customer feedback (potential advertising and
servicing customers)
• Summary
• Proposals and new ideas gained

3. Some of our users’ thoughts (1/10)
«... I think the idea is cool. It might be possible to use it in business
(e.g. in a team work) and in personal life as well. In general it has a
lot of application scenarios I think. But it would be good if there
was not only mobile but a desktop version as well... »
«... Talking about mobile, it might be easier to use already existing SN,
but I am not using mobile internet, so for me it is better to have a native
app in mobile, which would access internet from time to time only for
synchronization... »
The backend architecture should target both native mobile
clients as well as web usage and even social network
applications

4. Some of our users’ thoughts (2/10)
«... If someone puts status ”Help me!”, I will help, but interrupting
into someone else’s plans without request - No... »
We should think about mechanism that push customers to
help each other.

5. Some of our users’ thoughts (3/10)
«... Most of the goals set by users, at some point grow into
an event (i.e. Planned event, that has not yet taken place
but with 99% probability will happen). E.g., goal ”I want to
get together and listen to good music" – grows into an event
”Party in club X on 26.05", and you may send invitations for
this event... »
The idea is good, we now consider extending app with
“event organizer” and introduce stages for idea/goal
evolution

6. Some of our users’ thoughts (4/10)
«If you offer me to add a new intention based on my
interests and goals, it is very important to be contextually
precise and unobtrusive. If it is not an advertisement, but a
reasonable offer, then I say Yes»
We should work with contextual accuracy
and carefully work out advertising model

7. Some of our users’ thoughts (5/10)
«... I liked that part of idea with goal suggestions.
It would be great if there was a sort of rating or separate list
of creative ideas and offers. I would buy that. I would not
install an application with offers like: ”let’s go to concert or
cinema, visit skating rink, travel to a particular place for a
vacation or holidays, " but I am sure a lot of people would
love it... »
We should think about rating system for published
ideas. Featured goals and ideas might also work

8. Some of our users’ thoughts (6/10)
«... Geotargeting makes sence for short-term goals, but if it
is a long-lasting one, it might not be needed. However, e.g. I
want to take a new diving course, it is a long-lasting goal,
and on the Red Sea I want to get a suggestion with whom to
take this course... »
Geo-targeting is relevant for certain type of goals,
mostly close-to-event goals. But long-lasting goals
might also be used for contextual offers and matching

9. Some of our users’ thoughts (7/10)
«... Very good and useful idea. I think it has great chances to
succeed. But don’t turn it into yet another Facebook :( And
preferrably it should be good from the very beginning. Without
comments like ”We’ll do this in the next release”... »
The product is the key! The application should get mature
and be polished rigorously by UX-experts and loyal beta-
testers.

10. Some of our users’ thoughts (8/10)
«... To discuss serious goals – you need trustworthy and experienced company
(1-3 persons). I am definitely not going to share those with everybody. But just
to kill time – not for me either. Time costs a lot, and I don’t have free time... ”
Our service could be not only for fun but for important problems solving as well.
We should think about “trusted” accounts for advisers and mentors. We may also
divide people into user groups from the very beginning – by asking them to
choose a sample profile to start with: “Lazy student”, “Busy guy”, “Nerd”, “My
kid’s mom”, etc.

11. Some of our users’ thoughts (9/10)
«... To start using it I would probably need to hold it in my hands. I would not go to
marketplace searching for this one... But it is funny. The problem is, everyone
interprets words ”Ideas” and ”Share ideas” on her own. One may have an idea ”to
go to grocery store and get some bread” ", but someone would set an idea ”to
save the world". It would be good to have instruments for high quality idea
sharing, e.g. to make a mini-questionaire for better idea envisioning... »
We need to develop our distribution channels. The purpose
of usage might vary drastically - one more argument in
favor of profile-based personification

12. Some of our users’ thoughts (10/10)
«... I wouldn't care to put my goals up to my friends. Sort of personal. And I
don't really care what they think. Just my point of view.”
“All the best, sounds intriguing for day-to-day goals such as weekend plans,
going to gym or pool etc. For serious goals, privacy surely is a concern.”
“I’m willing to share my plans with my friend depends on the type of plan.
Plans tend to be secret... »
We need to develop strong security system (maybe
something like G+ circles). Or use a model of aka mailing
lists

13. Paying customer interviews: feedback
Language courses provider (http://etr.com.ua/)
– ready to pay for each new student up to 20% of student spending
– ready to become a service provider in our application
– interested in new clients
– spends around 200$ for internet marketing activities every season
to get new student groups
Goal-oriented clients are a good match for service
providers! Percentage from client spending is sign of
potential partnerships and cooperation
We are not limited to pure advertising only

14. Interview findings summary (new hypotheses)
• Users are expecting from the application to be:
– perfect (UX and design) even for beta
• Responsive UI
• Immediate display of changes
– available in various forms (mobile app, web, FB-app)
– secure
– pushing activity to customers (offer new, promote best ones)
– accurate and non-obtrusive in advertising
– adaptive to client expectations (“serious vs. leisure usage”)
– Functional
• Categorization and rating of ideas
• Recommended goals, activities, ideas based on their profile, history, interests
• statuses of users’ goals/ideas - e.g. initial, planning, dropped, scheduled, etc.
• Paying customers are:
– expecting new clients and are ready to pay for it
• Willingness to share percentage from client spending is a good sign for potential
partnerships

15. Appendix A: customers’ thoughts (1/3)
«...I wouldn’t use the application, it is easier for me to call my friends, as they don’t like Our target audience is social network
social networks that much...» users.
«... I would rather not install it, I am rarely in Facebook, mainly to read news, I am not a
fan of social networks... »
«... I wouldn’t use it. I have other means of communication with friends. It is the same as
reading twitter of someone who is sitting next to me in two meters. I rather call over
skype or phone...»
«... I am not interested in sharing my goals and ideas. I wouldn’t use it , maybe I am a bit
unsocial person, I don’t use social networks... »
«If a at least three of my friends started using it, I would have installed it as well» We should develop strong viral
mechanism and team activity.
«... I think the idea is cool. It might be possible to use it in business (e.g. in a team work) The backend architecture should target
and in personal life as well. In general it has a lot of application scenarios I think. But it both native mobile clients as well as web
would be good if there was not only mobile but a desktop version as well... » usage and even social network
applications
«... Talking about mobile, it might be easier to use already existing SN, but I am not using
mobile internet, so for me it is better to have a native app in mobile, which would access
internet from time to time only for synchronization... »
«... If someone puts status ”Help me!”, I will help, but interrupting into smoeone else’s We should think about mechanism that
plans without request - No... » push customers to help each other.
«... Most of the goals set by users, at some point grow into an event (i.e. Planned event, The idea is good, we now consider
that has not yet taken place but with 99% probability will happen). E.g., goal ”I want to extending a “goal organizer” to “goal and
get together and listen to good music" – grows into an event ”Party in club X on 26.05", event organizer”
and you may send invitations for this event... »

16. Appendix A: customers’ thoughts (2/3)
«If you offer me to add a new intention based on my interests and goals, it is very We should work with contextual
important to be contextually precise and unobtrusive. If it is not an advertisement, but accuracy and carefully work out
a reasonable offer, then I say Yes» advertising model
«... As for me, the idea is not bad and quiet useful. It is important to get it crowded by Wide network of customers is our the
people with various interests... » most important goal at the beginning
«... I liked that part of idea with goal suggestions. We should think about rating system for
It would be great if there was a sort of rating or separate list of creative ideas and published ideas. Featured goals and
offers. I would buy that. I would not install an application with offers like: ”let’s go to ideas might also work
concert or cinema, visit skating rink, travel to a particular place for a vacation or
holidays, " but I am sure a lot of people would love it... »
«... All the functionality makes sense, but statistics would be used rarely, an event We should think about convenient
notification system is needed... » notification system.
«Geotargeting makes sence for short-term goals, but if it is a long-lasting one, it might Geo-targeting makes sense for defined
not be needed. However, e.g. I want to take a new diving course, it is a long-lasting goal, class of goals.
and on the Red Sea I want to get a suggestion with whom to take this course»
«... Very good and useful idea. I think it has great chances to succeed. But don’t turn it The product is the key! The application
into yet another Facebook :( And preferrably it should be good from the very beginning. should get mature and be polished
Without comments like ”We’ll do this in the next release”... » rigorously by UX-experts and loyal beta-
testers.

17. Appendix A: customers’ thoughts (3/3)
«... In this case I am not your target audience, but I have friends who would definitely Our service could be not only for fun but for
use it. They simply live in SNs and describe there each and every step. I would not use it. important problems solving as well. We
To discuss serious goals – you need trustworthy and experienced company (1-3 should think about “trusted” accounts for
persons). I am definitely not going to share those with everybody. But just to kill time – advisers and mentors. We may also divide
not for me either. Time costs a lot, and I don’t have free time... ” people into user groups from the very
beginning – by asking them to choose a
sample profile to start with: “Lazy student”,
“Busy guy”, “Nerd”, “My kid’s mom”, etc.
«... To start using it I would probably need to hold it in my hands. I would not go to We need to develop our distribution
marketplace searching for this one... But it is funny. The problem is, everyone interprets channels. The purpose of usage might vary
words ”Ideas” and ”Share ideas” on her own. One may have an idea ”to go to grocery drastically - one more argument in favor of
store and get some bread” ", but someone would set an idea ”to save the world". It profile-based personification
would be good to have instruments for high quality idea sharing, e.g. to make a mini-
questionaire for better idea envisioning... »
“I wouldn't care to put my goals up to my friends. Sort of personal. And I don't really We need to develop strong security system
care what they think. Just my point of view.” (maybe something like G+ circles). Or use a
“All the best, sounds intriguing for day-to-day goals such as weekend plans, going to gym model of aka mailing lists
or pool etc. For serious goals, privacy surely is a concern.”
“I’m willing to share my plans with my friend depends on the type of plan. Plans tend to
be secret.”
“I loved your idea, will keep up to date on your blog!”. We love you guys! :)
“Quite an useful tool I would think”