Email Marketing 101: The Welcome Email

•

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Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message!

Marketing

WelcomeAboard
If you don’t send
a welcome
email...

WelcomeAboard
…it’s kind of like starting
a conversation with a
stranger, without ever
saying hello!

WelcomeAboard
…a confirmation email.
Though they are easily confused, a confirmation
email is meant to confirm subscription to a list
and ensure you’re sending to recipients who
have opted in. Your confirmation email should
include one simple call to action (CTA).

WelcomeAboard
WHY SHOULD I SEND
a welcome email?

WelcomeAboard
A welcome email is your
chance to convince customers they
are in the right place!

WelcomeAboard
Aristotle was a big fan of
welcome emails—they follow his three
modes of persuasion.
Your best bet is to appeal to your
customer’s logos, pathos, and ethos...

WelcomeAboard
Logos
Ethos
PAthos
(logic/reasoning)
(credibility/trust)
(emotion)

WelcomeAboard
Logos (logic/reasoning)
WHY?
Ease any onboarding
concerns or friction
and encourage users
to continue using your
product/service..

WelcomeAboard
Logos (logic/reasoning)
HOW? Link to a FAQ or an
onboarding video.

WelcomeAboard
ETHOS (credibility/trust)
HOW?
Include a customer
quote, well-known
customer logos, and
use strong branding.

WelcomeAboard
PATHOS (emotion)
WHY?
Thank them for
signing up and
remind them they are
valued, leave them
with a warm, fuzzy
feeling.

WelcomeAboard
PATHOS (emotion)
HOW?
Show gratitude (and
personality!) and
invite your subscribers
to engage with your
community by linking
to your social media
channels.

WelcomeAboard
Series tip
You could also provide additional
messaging that…
• Highlights key features of your offering
• Provides suggested resources
• Encourages users to upgrade
• Reminds them to set up email preferences
Why You Need a Preference Center

WelcomeAboard
WHEN SHOULD I SEND
a welcome email?

WelcomeAboard
You should send
immediately after sign-
up, and then if it’s a
series, over the next few
days and weeks.

WelcomeAboard
Series TIP:
Most businesses can
look at their data to
determine when users
begin to churn or
remain inactive. Plan
your series accordingly!

WelcomeAboard
Email #1
Thank them
for signing up
and welcome
them to the
community
Share an
onboarding
video and an
FAQ link
Invite users to
follow you on
your social
channels
Email #2 Email #3
Series Example

WelcomeAboard
For more welcome email inspiration,
check out our blog post:
Email Marketing We’re
Geeking Out About

Learn More About Sending Your
Marketing Email With SendGrid
Happy Sending!

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SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

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Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

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Unraveling the Mystery of The Circleville Letters.pptx

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Email Marketing 101: The Welcome Email

1. The Welcome Email Email Marketing 101

2. WelcomeAboard If you don’t send a welcome email...

3. WelcomeAboard …it’s kind of like starting a conversation with a stranger, without ever saying hello!

4. WelcomeAboard what is a welcome email?

5. WelcomeAboard A welcome email is an opportunity to… Introduce your brand Invite users to engage with you further Share tips/guida nce on using your product

6. WelcomeAboard A welcome email is not...

7. WelcomeAboard …a confirmation email. Though they are easily confused, a confirmation email is meant to confirm subscription to a list and ensure you’re sending to recipients who have opted in. Your confirmation email should include one simple call to action (CTA).

8. WelcomeAboard WHY SHOULD I SEND a welcome email?

9. WelcomeAboard A welcome email is your chance to convince customers they are in the right place!

10. WelcomeAboard Aristotle was a big fan of welcome emails—they follow his three modes of persuasion. Your best bet is to appeal to your customer’s logos, pathos, and ethos...

11. WelcomeAboard Logos Ethos PAthos (logic/reasoning) (credibility/trust) (emotion)

12. WelcomeAboard Logos (logic/reasoning) WHY? Ease any onboarding concerns or friction and encourage users to continue using your product/service..

13. WelcomeAboard Logos (logic/reasoning) HOW? Link to a FAQ or an onboarding video.

14. WelcomeAboard EThos (credibility/trust) WHY? Introduce your product/service, reinforce your brand, establish credibility, and let your subscribers know their inbox is safe with you.

15. WelcomeAboard ETHOS (credibility/trust) HOW? Include a customer quote, well-known customer logos, and use strong branding.

16. WelcomeAboard PATHOS (emotion) WHY? Thank them for signing up and remind them they are valued, leave them with a warm, fuzzy feeling.

17. WelcomeAboard PATHOS (emotion) HOW? Show gratitude (and personality!) and invite your subscribers to engage with your community by linking to your social media channels.

18. WelcomeAboard Series tip You could also provide additional messaging that… • Highlights key features of your offering • Provides suggested resources • Encourages users to upgrade • Reminds them to set up email preferences Why You Need a Preference Center

19. WelcomeAboard WHEN SHOULD I SEND a welcome email?

20. WelcomeAboard You should send immediately after sign- up, and then if it’s a series, over the next few days and weeks.

21. WelcomeAboard Series TIP: Most businesses can look at their data to determine when users begin to churn or remain inactive. Plan your series accordingly!

22. WelcomeAboard Examples

23. WelcomeAboard Email Example

24. WelcomeAboard Email #1 Thank them for signing up and welcome them to the community Share an onboarding video and an FAQ link Invite users to follow you on your social channels Email #2 Email #3 Series Example

25. WelcomeAboard For more welcome email inspiration, check out our blog post: Email Marketing We’re Geeking Out About

26. Learn More About Sending Your Marketing Email With SendGrid Happy Sending!

Email Marketing 101: The Welcome Email

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