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Email Expedition - Your First Marketing Send

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Join our expedition team as we guide you through your first marketing send! From preparation, to content, to design, and delivery, you’re in good hands with our team of subject matter experts.

We’ll explore the four stages of a marketer’s first send:
- Preparation: How can you set yourself up for success?
- Content: How will you determine the purpose of your message? What will you say?
- Design: How can the right design choices make your content stand out?
- Delivery: What can you do to make sure your message gets delivered? What metrics should you use to judge if your campaign was a success?

Publicada em: Marketing
  • Great advice. I'd add another one: make sure you're not annoying with unsolicited emails! It's amazing how much good will you get from customers if you send them only emails they want, when they want them. PS: I found a tool that does exactly that and it's free! https://lesstransactional.com
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