In this workshop, we tried out tools that help social media marketing teams whip up useful graphics quickly, as well as tools that can help us optimize and resize images. In this BYOD (bring your own device) session, we worked through a series of case studies and explored the pros/cons of the different tools.

1. | Web | E Learning | Video | Social Media |
@ReifyMedia/company/reify-media-llc @Reify_Media

2. SARAH
GLOVA
Founder &
President
COURTNE
Y
MCKONE
Business Development &
Marketing Manager
www.reifymedia.com

3. Why is it important to create eye-catching
graphics?
Adding a photo to
your tweet can
boost retweets by
an impressive
35%.
Photos are the most
engaging type of
content on Facebook,
with a whopping 87%
interaction rate from
fans!
The average
interaction % on
Instagram is up to
10x higher than on
Facebook.
Posting images
has been shown
to result in a 98%
higher comment
rate on LinkedIn.
www.reifymedia.com

4. Group 1:
Ready to get
started; want the
easiest way to
create graphics
www.reifymedia.com
Group 2:
Comfortable
creating graphics;
want a simpler,
more efficient way
Group 3:
Bloggers, speakers,
and solo-preneurs,
want to capture
individuality
Group 4:
Want to create
pop-culture or
current-event
style graphics
Group 5:
Advanced – more
complicated,
infographic style
data display or
instructions

5. Add warmth and personality to
blog post authors or include as
website images
Create advertisements,
invitations, or social posts
Memes are funny and add
character to blog posts or
Instagram updates
Make infographics, reports,
posters and more for top
rated posts
Quickly make quote graphics
or image watermarks
www.reifymedia.com
Group 1 Group 2 Group 3
Group 4 Group 5

6. In groups:
•Read your
scenario and
practice creating a
graphic!
•We are happy to
answer any
questions!
www.reifymedia.com

7. • What did you
learn?
• How easy was it
to use?
• What other ways
could you use this
tool, outside of
what your group’s
scenario
described?
• Will you use this
tool? Why, or –
just as important
– why not?
www.reifymedia.com

8. Bonus resources to make your social
sharing better:
www.reifymedia.com
The Ultimate Cheat Sheet of Photo & Images
Sizes
http://blog.hubspot.com/marketing/ultimate-guide-social-
media-image-dimensions-infographic