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Semantic Web Meetup Munich10 / 12 - Google MunichPhD Topic: Web Information Extractionto bootstrap Semantic E-commerceUwe ...
Uwe Stoll, Universität der Bundeswehr MünchenMotivation & Problem2✴ GoodRelations web vocabulary for e-commerce is great!✴...
Uwe Stoll, Universität der Bundeswehr MünchenWhy is it still low?✴ Deployment shop by shop, no centralized switching on✴ s...
Uwe Stoll, Universität der Bundeswehr MünchenWhat can we do?✴ Automate the problem✴ Web informationextraction (WIE) FTW!✴ ...
Uwe Stoll, Universität der Bundeswehr MünchenPros & Cons of shop deployment and WIE for SemanticE-commerce5Shop deployment...
Uwe Stoll, Universität der Bundeswehr MünchenHow to imrove granularity✴ build specific extractors that recognize shop soft...
Uwe Stoll, Universität der Bundeswehr München7✴ build an API for shops to request structured markup fortheir pagesShopCach...
Uwe Stoll, Universität der Bundeswehr MünchenTake-away✴ Exploit Web InformationExtraction to grow theGoodRelations piece o...
Thank youUwe Stollhttp://www.semantium.detwitter: ustollstoll@semantium.de
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Semantic Web Munich Meetup Fall 2012 - Web Information Extraction to bootstrap Semantic E-Commerce

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Semantic Web Munich Meetup Fall 2012 - Web Information Extraction to bootstrap Semantic E-Commerce

  1. 1. Semantic Web Meetup Munich10 / 12 - Google MunichPhD Topic: Web Information Extractionto bootstrap Semantic E-commerceUwe Stoll
  2. 2. Uwe Stoll, Universität der Bundeswehr MünchenMotivation & Problem2✴ GoodRelations web vocabulary for e-commerce is great!✴ Rich snippets on SERPs✴ Browser plugins✴ Applications on Dataspaces✴ already, ~10k shops use it✴ but there are ~500k shops98%2%GR :) no GR :(
  3. 3. Uwe Stoll, Universität der Bundeswehr MünchenWhy is it still low?✴ Deployment shop by shop, no centralized switching on✴ some expertise needed✴ Incentive limited mostly on SEO benefits3
  4. 4. Uwe Stoll, Universität der Bundeswehr MünchenWhat can we do?✴ Automate the problem✴ Web informationextraction (WIE) FTW!✴ Web informationextraction is a way toget structured dataautomatically out ofweb sites4image: coursera
  5. 5. Uwe Stoll, Universität der Bundeswehr MünchenPros & Cons of shop deployment and WIE for SemanticE-commerce5Shop deploymentWeb InformationExtractionmain need incentive computing powermarket coverage rel. low pot. highgranularity high pot. lowpublishing SW data decentralized basically centralized
  6. 6. Uwe Stoll, Universität der Bundeswehr MünchenHow to imrove granularity✴ build specific extractors that recognize shop softwaresystems✴ use existing markup as a learning set for WIE6
  7. 7. Uwe Stoll, Universität der Bundeswehr München7✴ build an API for shops to request structured markup fortheir pagesShopCacheSemantic E-Commerce WebInformationExtraction APIstructured markupHow to improve publishing
  8. 8. Uwe Stoll, Universität der Bundeswehr MünchenTake-away✴ Exploit Web InformationExtraction to grow theGoodRelations piece of cake!✴ Let machines work for menagain and not the other wayround!894%4%2%shop deployment WIE no GR :(
  9. 9. Thank youUwe Stollhttp://www.semantium.detwitter: ustollstoll@semantium.de

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