This document provides information about a job opening for a YouTube and mobile marketing position at Udemy. The role involves developing and executing marketing strategies to drive user acquisition through YouTube and mobile channels. Responsibilities include owning Udemy's YouTube, iOS, and Android marketing and becoming an expert in YouTube and mobile marketing. Qualifications include 1-3 years of experience in digital marketing, analytical skills, creativity, and drive. Udemy is based in San Francisco and offers competitive salary, equity, and benefits.

1. Youtube marketing jobs
In this file, you can ref free useful materials about youtube marketing
jobs and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Today, over 2,000,000 students in 190+ countries are taking online
courses on Programming, Yoga, Design, Photography, Spanish,
Marketing, Guitar, Finance, Cake Decorating, and so much more.
More than 14,000 courses (in 10 different languages!) have been
published in our marketplace. Each course is designed and taught by an
expert instructor and hundreds of new courses are published every
month. So whether you want get promoted, break into a new industry,
start a company, or just further a passion, Udemy’s here to help you
achieve your goals.
Founded in 2010, Udemy has raised a total of $16 million in venture
capital and is headquartered in San Francisco, California.
POSITION DESCRIPTION
We're a small team with a big mission - to help anyone learn anything,
online. We're looking for folks who are incredibly hungry, passionate,
smart, fun, scrappy, (we could go on :-)) to help us achieve that mission.
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2. And right now we’re looking for a scrappy, analytical, creative marketer
who can unlock a new channel (Youtube) and grow an existing channel
(Mobile) for user acquisition. You’ll focus 70% of your time on
Youtube and 30% of your time on mobile marketing (iOS and Android).
KEY RESPONSIBILITIES
· You will own Udemy’s Youtube, iOS, and Android user
acquisition channels - that means everything from developing the
strategy to executing it.
· You will become and expert in Youtube and mobile marketing.
· You’ll come up with dozens of ideas for unlocking Youtube for
user acquisition, test them, and measure the results.
QUALIFICATIONS
· 1-3 years of experience at a fast-growing consumer internet startup
· You have a deep passion for Udemy and our mission
· You’re highly analytical and have a strong disposition for data-driven
decision making
· You’re a creative thinker. When you run into a brick wall you
quickly come up with 10 different ways to run around it
· You have drive & persistence - you won’t let that brick wall knock
you down!
· You are an advanced user of Excel, or you’re excited to improve
your Excel skills
· You have some knowledge of SQL, or you’re excited to learn SQL
· You can design, build, and maintain complex processes
· You have a team-oriented mindset and the ability to work with a
wide range of individuals both remotely and in the office
COME JOIN OUR TEAM!
Udemy is based in SOMA, San Francisco. We offer a competitive base
salary, equity, 100% paid health insurance for employees; unlimited paid
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3. time off; lunch 3 days a week; breakfast one day a week; massages on
site; a kegerator and game room and unlimited snacks and beverages.
Learn more about Udemy, our mission, culture, philosophies, and team.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
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4. where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
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5. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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6. increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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